Raise your hand if you’ve ever thought to yourself, I should post something on Instagram. Or if you’ve gotten the friendly reminder from Facebook that your followers haven’t heard from you in awhile and that you might want to write something on your page.
For the record, my hand is raised right there with you.
Even if social media is part of your business strategy, actually sitting down to create content can be extremely daunting—for a variety of reasons.
Personally, I love the idea of creating content on the fly, authentically documenting my day-to-day health journey. But the reality is, it rarely happens. I get busy. I don’t feel like posting. I have no idea what to say. Or I haven’t brought my glasses with me and can’t see what I’m typing…
Regardless, having a plan (and being consistent with that plan) is key. A lot of the Primal Health Coach Institute graduates we’ve interviewed say they designate a specific day to craft their social media posts for the week. Like Chris Prior, who sits down every Saturday morning when he’s feeling fresh and focused. Or Rachel Barber, who dedicates every Thursday to crafting her social media content.
But even the most dedicated health coaches need inspiration from time to time. That’s why today, we’re featuring 21 types of social media posts to boost your health coaching business, with real examples of how health coaches are using them right now to grow their businesses.
1. Expert Tips
Sharing your expertise on a specific topic is a smart way to connect and build trust with your audience. In this Instagram post from Sara Baird at Primal And Centered, she talks about how being in nature helps reduce anxiety, lift mood, and improve focus—things she knows are important to her niche.
2. Client Successes
Showcasing your clients’ wins can mean big wins for you as a health coach. This Wyoming-based Primal Health Coach understands that sharing before and after photos of her clients are a great form of social proof.
3. Video Tutorials
This is how Ste Lane from Peak Primal Health (and his cat) do it. In this Facebook video, they demonstrate how easy it is to add animal flow into your day. If functional movement isn’t your thing, think about what is and start recording.
4. Asking Questions
Asking your niche a question can also help boost your health coaching business. It could be something like, “How do you recharge on the weekend?”, “What are you making for dinner tonight?”, or like Primal Health Coach Denise Martin from Powered By Real Food asks in this series of Instagram photos, “Which one looks more challenging?”
5. Motivational Quotes
Skip the cheesy inspirational quotes and sayings and opt for something real and relatable instead, like this one from Michelle Leotta from Health Coach Power Community. She helps her niche build profitable health coaching businesses, and clearly knows what they need to hear.
6. Upcoming Events
Got an event coming up? Whether it’s a webinar, workshop, or pop-up workout in the park, get the word out about it like Primal Health Coach Institute’s own Erin Power does on her Facebook page.
Want to boost engagement with your followers and attract new ones? Host a giveaway like Elle Russ. Not only is her giveaway aligned with her beliefs and personal lifestyle, it’s cross-promoting her upcoming Primal Blueprint Podcast.
8. Your Latest Podcast
Speaking of podcasts, Primal Health Coach, Ali Watts, teases her latest episode featuring board-certified physical therapist Erwin Sequia, where they talk about the role our brains play in performance and pain management.
9. Your Own Transformation
Even though it can be hard to do, being vulnerable and talking about your personal story makes you more relatable to your audience. In this Facebook post from Chris Prior at The Optimized Life, he shares his own before and after photos, courageously describing what he went through before his transformation through primal living.
10. Glimpses Into Your Personal Life
Your audience wants to see what you’re about behind the scenes, so give them a peak into your personal life like Michael Rutherford does in this Instagram post. Or share an interesting (and relatable) bit of information that your niche might not know about you.
11. Sharing the Love
Is someone in your world doing something awesome? Share it! Maybe you’re working with another health coach moving the needle on reversing diabetes. Or your favorite lunch spot started using avocado oil instead of canola. Or, like Health Coach Carter, you want to share your gratitude about the company who sent you free boxes of grain-free granola bars for your classroom.
Primal Health Coach Laura Leike is sharing the love too, in one of her latest Instagram posts. Here, she talks about her excitement around partnering up with fitness pro Jenn Pede for an event that focuses on simple methods for de-stressing and balancing your hormones.
13. A Statistic or New Research
Your clients probably won’t be scrolling through PubMed for the latest research, so if you’ve read an interesting study that relates to what you’re passionate about, post it on your social media page like Lorraine Nichols from Primally Balanced did here.
Infographics let you share a ton of good information in a concise and visually interesting format. Whether you’re talking about statistics, the carb curve, or 5 keys for a healthy lifestyle, like Manuela from Holistic Thrive does in this Instagram post, infographics have a way of drawing people in.
Similar to success stories, client testimonials are social proof that you get results. Primal Health Coach Lola shared this one on her Instagram page to celebrate her client’s success. It also showcases her supportive and caring health coaching style.
16. Your Latest Blog Post
If you’re writing regular blog posts, spread the word by linking them in your social media pages, like Cait Crowell from What Cait Ate. In this post, she teases whether or not it’s worth it to go organic—something she knows her niche will want to know the answer to.
17. Addressing a Common Theme
Are you noticing the same questions or behaviors in your health coaching practice? Instead of waiting for one-on-ones to share your expertise, educate your entire audience on your social media pages. In this Facebook post, Primal Health Coach Rachel Barber talks about the common qualities she sees in the chronically ill women she works with and uses this venue to talk about her solutions.
It may seem like giving away something for free is counterintuitive to growing your health coaching business, but it’s actually one of the smartest things you can do. Not only do people love free stuff, it’s an opportunity for you to grow your email marketing list. You could offer a free ebook, cheatsheet, primal grocery shopping list, or even a free workshop like Laura McQueen from The Good Repair is doing here in this Facebook post.
Not every social media post has to reinvent the wheel. Reposting articles, quotes, or recipes from people and brands who inspire you will likely inspire your niche, too. As a Primal Health Coach, Valerie Schnidt at Primally Rooted knows that reposting content from Mark’s Daily Apple will always resonate with her audience.
20. Your Favorite Things
Got a favorite playlist, collagen powder, or primal Thanksgiving recipe? Talk about them on social media. It’s a great way to connect with your niche when you’re not promoting your health coaching services. This post is from my own Instagram account. In it I share one of my favorite books for ditching the limiting beliefs—a challenge a lot of my clients (and myself sometimes) struggle with.
21. Seasonal Posts
Nothing’s more relevant than a timely post about the season. You might share tips for avoiding weight gain during the holidays, cold-weather workouts, or, like Primal Health Coach Denise Martin from Powered By Real Foods did, this homemade keto Almond Joy that she posted a few weeks ago.
Ready to Start Posting?
If you’ve been lacking inspiration lately, use these Instagram and Facebook examples to fuel your creativity, engage with your audience, and ultimately, boost your health coaching business. Like we mentioned earlier, consistency on social media is key, so figuring out what you want to post ahead of time can be a huge time (and sanity) saver. It’s always a good idea to think about what you’ll write and what photo you’ll use to go with it long before it’s time to press share.