Time and time again, you’ll come across new opportunities, ideas, and experiences—even failures—that make it necessary to rethink your business goals or put the breaks on a current project.

This happens to me more often than I could’ve imagined. Things always start with me planning out my business goals and scheduling related tasks and deadlines into my calendar. That part feels really good. Next thing I know, life throws me a curveball…just when I think I have it all mapped out, it’s time to recalibrate.

No amount of planning can protect us from experiencing this, so the only thing we can do is try and become more adaptive. First, we have to accept the fact that our circumstances are changing. Then, we have to regroup and re-establish our business priorities.

In this article, you’ll learn 3 brainstorming exercises to help determine what you should focus on next in your health coaching business, so that anytime you’re stuck or knocked off track, you’ll have the tools to get yourself back in line.

Before you start goal-setting, there are two things every health coach should be clear on:

What’s your WHY?

If you’re not emotionally connected to the big reason behind your business, you’ll probably lack the purpose and motivation needed to get through tough times, and you might approach goal-setting as a means to an end. Determining your WHY gives life to the passion inside of you and helps you stay driven towards business goals that matter most.

Which business tasks do you LOVE doing (or which ones come easy to you?)

This is something all business owners (and employees) should be conscious of within themselves, because there will always be tasks required of us that we don’t particularly enjoy. If you focus more on the things you love doing—or on the skills and tasks that come naturally to you—it will help you approach goal-setting with a more selective eye.

Combining the above two exercises gets you closer to discovering your Ikigai: Your reason for being or “The balance that is found at the intersection where your passions and talents converge with the things that the world needs and is willing to pay for.”

Now, you’re ready.

The following strategies will help you decide what you should focus on next in your health coaching business:

1. Think Big, Start Small, Get Clear

This strategy is ideal for you if you are stuck, recently thrown off track, swimming in ideas, or spread too thinly.

Carve aside 30-45 minutes to complete the following 7 steps (in one sitting).

Step 1) Think Big:
Identify your 3-year business goals. Think, “If everything miraculously goes as planned, what would your 3-year business goals be?” Set a timer for 5 minutes so you don’t drag this one out, and just brain dump all of the things you’d like to achieve in your business over the next 3 years.

Step 2) Think Bigger:
Identify your 10-year business goals. Set a timer for 5 minutes again. If someone could wave a magic wand and grant all of your 10-year business wishes, what would they be? Don’t be shy, no one will see this but you. Brain dump all of the magical things you would strive for if anything were possible.

Step 3) Be Selective:
Circle one or two goals, from the 3-year section, that you’re most motivated to achieve. Then, circle one or two more in your 10-year section, aiming for ones that will bring you the most joy or sense of purpose. Afterwards, take a moment to ask yourself if your 3-year goal(s) will help you achieve your 10-year goal(s)? Ideally, they are feeding off of each other.

Step 4) Get Real:
Make a quick list of your immediate business needs, commitments, or current projects that can’t be abandoned (don’t list the ones that “would be nice”).

Step 5) Start Small:
Set a timer for 10 minutes. Define no more than 6 projects or micro-goals that will allow you to stay committed to the mandatory tasks you listed in step 4, while ALSO moving towards your 3-year and/or 10-year goals (the goals you circled). Note: Going forward, we’ll call these 6 projects/micro-goals your primary objectives.

Step 6) Get Clear:
Looking at your primary objectives, circle any that are urgent and must be tackled first (typically these will have a deadline or become a missed opportunity if you don’t act soon). Next, draw a star beside any primary objectives that you are most excited about doing. Lastly, highlight or underline any of these primary objectives that will catalyze another (help you progress towards another).

Step 7) Get to Work: 
You’ve identified up to 6 Primary Objectives (projects or micro-goals) that must be done in order to fulfill your commitments and progress towards your long-term goals. Start scheduling the primary objectives that are urgent (circled). Sprinkle in ones you’re excited about (starred) along with ones that catalyze other objectives (highlighted/underlined). If you have any remaining, schedule deadlines for those on your calendar.

2. Work Backwards From a Goal

This technique is very popular, across all industries, because it helps break down a bigger goal into a project plan. Here’s what you do:

Step 1): Name a business target or goal you’d like to achieve within the next 3-6 months—or a year, if that makes sense for the particular goal. Just pick one goal for now.

Step 2): Write down everything you can think of that you’d need to execute the day before you achieve that goal.

Step 3): Write down everything you’d need to complete during the week before achieving that goal.

Step 4): Write down what you would need to complete during the month before achieving that goal.

Step 5): Keep going with this pattern by working backward—by week or month—until you get to day 1 (where you are starting now).

Put your plan into action by adding these tasks into your calendar so you can stay on track with your big goal.

3. Determine Your “Moments of Impact”

This is something I learned from an empowering book titled The Alter Ego Effect, by Todd Herman. The techniques in his book have helped countless executives, celebrities, and athletes bring out their “Heroic Self” and live up to their full potential. The author describes “Moments of Impact” as the actions, opportunities, events, and situations that have the greatest impact on your success. 

In the book, he suggests that you identify the Moments of Impact that you tend to avoid the most (or feel the least confident in). These things allow you to experience the highest rate of return for your efforts—but you aren’t facing them with confidence or determination.

As an example, here are two of my Moments of Impact: consistently making offers or asking for the sale, and consistently nurturing my email subscriber list. Those are just two, out of seven, that I have identified for myself.

Now it’s your turn. Make a list of your Moments of Impact, the actions and opportunities that will foster your business goals. Include the ones that you sometimes avoid but want to implement more of. Then, you can take charge by finding an accountability partner or coach to help you get out of your own way and put them into action, with confidence.

Come back to these strategies as often as necessary, and remember: You’re either doing things that move you towards the life you want to create, or you’re doing things that move you away from that life. Dream it, go for it, recalibrate it, and achieve it. 

Ready to become one of the world’s most trusted, experienced and knowledgeable health coaches? Get certified as a Primal Health Coach.

Establish clout. Elevate your career. Enrich your knowledge… with the only comprehensive ancestral health certification program in existence.

Discover What You’ll Learn in the Primal Health Coach Coursework

Got questions? We have answers. Gain instant access to the Primal Health Coach Curriculum Guidebook.

In this digital guidebook, we cover:

  • How the Primal Health Coach online program works
  • What to expect from and how to use the online student center
  • Exactly what you’ll learn in each of the 20 chapters
  • The exams, and how to pass them
  • Our library of multimedia educational resources
  • The business tools we provide and the skills you’ll learn