01Sep
Last Updated: September 01, 2021

Once you’re ready to open the figurative doors to your new health coaching business, it’s time to write your professional health coach bio. Your bio, short for biography, is written about you, in the third person, using your name.

Example: “Jennifer Doe is a certified holistic health coach whose notable writing career has gifted her a unique skillset to help aspiring authors achieve their publishing dreams, without losing their sleep or sanity along the way.” 

Why write a professional bio for yourself in the third person? Sharing this information about you and your brand can help demonstrate your credibility and grow your business. 

Your professional bio is pretty instrumental as you grow your new health coaching business and experiment with new collaborations and revenue streams. You can utilize it on your website and in social media profiles. Once you start pitching yourself for collaborations, guest blog posts, in-person workshops, or guest interviews on podcasts, clubhouse rooms, virtual summits; you’ll need a professional bio ready to go.

In this article, you’ll learn the difference between a short bio and a long-form bio, and we share 5 clear examples of real health coach bios for your inspiration. Along the way, you’ll learn our top tips to get started on your own health coach bio, today.

Short vs. Long Professional Bios

It helps to have both a short professional bio, and a long professional bio that provides more details of your story. Unless someone specifies whether they need a short or long bio from you, send both versions. Many podcast hosts, for instance, will ask for a short bio; some will request a “bio” without specifying, and others will request that your bio meets or keeps to a word count or character count that they’re looking for.

4 Example Short Bios for Health Coaches

Short Bios typically range between 50-90 words. These short, professional bios get the most use—which is why they’re so important to create. Short bios are applicable on your LinkedIn profile, website sidebar or home page, and social media bios. You’ll also share these for speaking opportunities, podcast introductions, interviews, and much more.

Example short bio #1, From Anya Perry

Anya Perry battled burnout, low energy, and declining health for over 10 years before she found what works. Now, she helps busy female leaders and professionals achieve work-life balance and have it all.

She is a Primal Health Coach, Weightlifting, and CrossFit Level 1 coach as well as the founder of the Habit Queen Podcast. Anya loves empowering women to create healthy, nourishing habits, balance their lives, and live to their fullest potential.

Example short bio #2, from Ste Lane:

“Ste Lane is a Holistic Health coach from Peak Primal Health, and he helps people build lifelong habits that create emotionally, physically and spiritually strong human beings. Ste helps people realize and step into their true potential by optimizing their nutrition, movement, lifestyle, mindset and spiritual connection.”

Example Short Bio #3, from Marisa Moon:

“Named Top 25 Wellness Coaches in Chicago 2021, Marisa Moon is a Board Certified Health and Wellness Coach, a Level 2 Certified Primal Health Coach and Intermittent Fasting Coach with an engaging approach to wellness that’s relatable, unconventional, and wildly effective. As host of The Foundation of Wellness podcast, and a sought-after speaker and coach, Marisa is becoming known for her flexible intermittent fasting approach that emphasizes nutrient-dense foods and intuitive, enjoyable fasting. Her distinctive coaching style helps others put an end to the confusion about what’s healthy and finally experience results that last.”

Example Short Bio #4, by Rob Arthur

“Rob Arthur is a health coach, speaker, and writer in Raleigh, NC. He’s an NSCA Certified Strength and Conditioning Specialist, Precision Nutrition Level 2 Certified Coach, and Certified Primal Health Coach. He works with his clients to take a habits-based approach, and pursue progress over perfection, so that the steps they take to improve their health are sustainable for the long run. You can learn more about Rob and his health coaching services at CoachRobA.com.”

Once you’re ready to create your own health coaching bio, use the following two lists to guide you—and then be sure not to miss our list of top 6 tips at the end of this article! 

5 Points to Hit in Your Short Health Coach Bio:

Use this list to make sure you have all the important info in your short and long bios.

    1. Full Name and Business Name
    2. Most *relevant certification/credentials and/or job title
    3. Most *relevant award, achievement, or experience
    4. One sentence philosophy, mission, slogan, or niche
    5. Something that makes you unique or describes you as a person

7 More Things to Consider Mentioning in Your Short Health Coach Bio:

Consider these additional details that might deserve a spot in your short bio, and consider adding all of them in your long bio.

    1. University, degree, or institute (*related to expertise)
    2. Your location, hometown, or culture
    3. *Related freebie or signature product/method
    4. *Related prior personal or work experience
    5. Website URL or Call-to-Action
    6. Upcoming project
    7. *Relevant or intriguing fact about your personal life

*Notice the words “relevant” and “related” in the lists above. These points can help you tweak your short bio to customize it for a specific opportunity, piece of content, or audience. For example, as an intermittent fasting coach, sometimes I’m interviewed on the topic of using intermittent fasting to boost mental energy and support adult ADHD. In that case, I’ll use this sentence in my short bio:

“After 6 years of intermittent fasting in her own life to combat ADHD symptoms and sluggish energy, and then educating others in webinars and workshops, Marisa is becoming known for her flexible I.F. approach that emphasizes nutrient-dense foods and intuitive, enjoyable fasting.”

Alternatively, when I’m interviewed about my IF approach for greater “food freedom,” I’ll plug in this version instead:

“As a self-proclaimed foodie, Marisa says she’s living proof that you can love food and intermittent fasting (IF) just the same. Her proven IF approach called The RESET Method, has helped thousands of people forget the rules and end dieting as they shape a fasting lifestyle to fit their ever-changing needs.”

Long-Form Bios, AKA “Full Bio” or “Professional Bio”

Full Bios typically range between 150-300 words. These longer professional bios are great for a speaker sheet, media opportunities, website About page, some podcasts and interviews, and other collaborations.

One reason that all health coaches should create a long-form bio is because it summarizes most of your story, accomplishments, and unique value. Once you have it, you can always build or extract from there. You’ll be glad you wrote it because you’ll find uses and inspiration from it again and again.

Example long-form bio I submitted for Chicago Entrepreneur Magazine:

Are you new to health coaching? Earlier in my career as a coach, I was short on related experience and accomplishments. That’s why, originally, my long-form bio opened with a story about my prior work experience:

“Driven by the discovery of her non-celiac gluten intolerance in 2013, Marisa entered the field of nutrition with a recipe blog called My Longevity Kitchen while she obtained a certificate in Culinary Arts from Kendall College of Culinary Arts in Chicago. The early blogging and culinary experiences provided Marisa with collaborative opportunities from businesses like the cutting-edge café called Hi-Vibe Superfood Juicery. Starting as the Paleo recipe developer and then earning the title of nutrition researcher, content creator, and marketing manager, Marisa wore many hats over the next 5 years.

Today, Marisa is a certified Primal Health Coach who helps busy adults forget the rules and end dieting. Her unique insights and personable approach, guided by principles of ancestral health, seem to be just what others need to finally put an end to the confusion about what’s healthy today…(cont…)”

Our Top 6 Tips For Writing Your Health Coach Bio:

  1. Allow yourself to type freely at first—write an embarrassingly terrible first draft. It helps you get the thoughts flowing, and from there you can give it a makeover…or two, or ten.
  2. Write about yourself like you’re introducing your idol.
  3. Open strong and end strong. The first and last sentences might be the only part that’s read or heard, so deliver the most relevant information from start and finish.
  4. Use a mix of professional terms and everyday terms that translate for any reader.
  5. To craft a short bio that’s the most versatile, aim for a tone that’s primarily formal with just a sprinkle of personality or humor.
  6. Read your bio aloud. Do you sound like a robot? Or does it sound somewhat interesting?

Now it’s time for you to begin formulating your professional bio as a new health coach. This is an exciting time to announce your new career to the world, and your bio is a tool to help you build your business into a career you’re proud of. 

Ready to become one of the world’s most trusted, experienced and knowledgeable health coaches? Get certified as a Primal Health Coach.

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In this digital guidebook, we cover:

  • How the Primal Health Coach online program works
  • What to expect from and how to use the online student center
  • Exactly what you’ll learn in each of the 20 chapters
  • The exams, and how to pass them
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