24Nov

Designing your health coaching website is an ever-growing process. The more experience you have as a health coach, and the more you understand about your ideal client avatar (ICA), the more you’ll be tweaking and updating your website to reflect all of those details that make your brand unique.

In today’s article, we’re sharing 6 fitness-focused websites by health coaches who’ve put together some memorable sites. Many of them create an engaging experience by hooking visitors with a scrolling home page, and by adding special touches like free eBook downloads, an embedded coaching application, or a virtual class schedule.

Let’s jump right to it:

1. ConditionedByKaty.com

At a Glance:

  • Katy’s branding is on point. From her color theme to her fonts, everything is consistent, well-designed, and professional-looking (even her clothes and props compliment her brand colors!).
  • I really like scrolling home pages, as you’ll see on Katy’s site. It keeps visitors interested longer because scrolling is an automatic behavior.

What Makes it Special:

  • Katy’s photos are professional but never intimidating. They’re fun and welcoming, and give visitors a feel for her personality.
  • Notice how she accents certain words in a sentence by changing the font color to make them pop! This is a simple, effective way to get points across even when a visitor skims through.
  • Check out Katy’s coaching application form; it’s embedded into the page. This means there’s one less barrier between an eager visitor and the coaching relationship.
  • Visitors get to “meet” Katy in the video on her About page. What a great addition to the site.

2. Body-Rox.com

At a Glance:

  • It looks at first like Roxie’s site has a killer design, but really, it’s the magnetic color on the wall that she’s standing in front of in her main photo. It’s a simple trick that makes the website look very professional.
  • Good move creating a menu tab for “testimonials,” because, if you’ve got good ones, you’ll want visitors to go there and see them.
  • Roxie makes her site look like it’s full of content just by embedding an Instagram grid onto her home page. You can’t even tell it’s from Instagram!

What Makes it Special:

  • Head over to the About page, and you’ll see several transformation photos of Roxie herself showing the many ways her body can look and feel healthy.
  • One way to turn a curious visitor into an eager client is to show them before-and-after client stories and side-by-side images, and Roxie has so many of them!
  • The Features section of her home page showcases all of the media coverage and collaborations Roxie has earned in her coaching career. This only increases the likelihood of more media inquiries and social proof.

3. CoachJoeDi.com

At a Glance:

  • I like how Joe gives visitors options, right off the bat (above the fold, meaning: the initial visible portion before scrolling). It’s unusual to do that, but with Joe’s huge following and loads of content, why not showcase the top ones in a simple design that allows visitors to choose?
  • One look at his announcement bar and you’ll realize Joe has a sense of humor. “FREE COFFEE,” is immediately followed by, “just kidding, but click here to join my VIP list.” (Note: this works for someone who’s well-known like Joe, otherwise it’s important to offer something valuable in exchange for a visitor’s email).

What Makes it Special:

  • Joe’s services consist of three straight-forward offers, and his high-ticket offer for 6-months of 1-on-1 coaching has a “Sold Out” graphic overlay…and that makes people want it even more (using a marketing tactic called scarcity).
  • Visitors will be pleased to find the pricing for his services listed right there. This is a controversial topic among health coaching business gurus, but, in my opinion, when you have a big enough following (or if you’re insanely busy), it’s smart to put your prices up there so you can worry less about wishy-washy inquiries and welcome serious buyers only.
  • Check out his Joe Recommends page where he shares his top affiliate products and recommendations for all the self-optimization-biohackers he attracts.

4. GymHooky.com

At a Glance:

  • Ariel Belgrave’s brand personality is expressed in her first statement, “Slay Your Wellness Goals.” Using words like “slay” is a strategic copywriting move to make her brand come to life and represent her own personality and uniqueness.
  • Notice how the images are very approachable. Ariel shows us we don’t need a professional photographer for all, or any, of the images on our website if we do it right.

What Makes it Special:

  • Her main offer is on her home page as you scroll down. This is a smart move because some visitors will never navigate beyond the home page.
  • Her About page is subtitled with “Meet Gym Hooky,” which is a great way to increase brand memorability.
  • Ariel offers “Guides & Programs,” and her guides are relevant to her ICA’s current needs. Ex: a Guide to Staying Healthy While Working From Home.
  • Smart move making her Classes tab more specific by calling it Virtual Classes, instead. This helps to encourage visitor clicks because they know they’ll find the home-workout videos they’re after.

5. HigherWomenWhoRise.com

At a Glance:

  • You’ve heard me say it before, but I’ll say it again. I really like the long, scrolling home page, and Tara Garrison‘s visitors like it, too.
  • Scroll right past the fold and you’ll see Tara’s About section. Smart placement there. (And, can I just say, “Wow…she’s a mother of 4!”)

What Makes it Special:

  • There’s no menu navigation except for a button that reads Start Training, which invites you to explore her two program offers.
  • I’m digging the mobile phone frames she used to create catching graphics that give visitors a feel for her virtual program features.
  • On her Keto In and Out page, Tara gets into all the potential objections her ICA might have about Keto, and she answers many of the top FAQs.
  • Notice how granular she gets when describing the differences between her two unique-yet-similar 1:1 coaching packages.

6. BradKearns.com

At a Glance:

  • Brad’s consistent branding, colors, font, and styles really help create familiarity from the get-go.
  • The animated home page is fun to watch. You can click through to switch slides or wait for it to shift automatically.
  • Just by staying above the fold, you’ll learn about his industry accomplishments, trending content, and the affiliate product that his ICA needs.

What Makes it Special:

  • Brad has so much to offer his audience, but it never feels overwhelming thanks to his graphic design choices and menu options.
  • His ICA or niche is pretty clear from the start: he helps men looking to boost their testosterone in their second half of life, and his MOFO pages go much further into the concept, community, and testimonials.
  • Just one glance at his menu selection and you can see he’s a content-generating machine. Take note on the Video tab, where Brad categorized his YouTube videos into topics which help guarantee that visitors will find what they’re looking for.

Most of us don’t start with completely fleshed-out websites like these. It takes time to build up the content, know-how, and branding to grow a fully-equipped site. I know I personally can’t wait to have photo testimonials on my site. What about you?

Get even more creative website ideas in our previous post, 7 Nutrition-Driven Health Coaching Websites That Inspire. And, if you’re starting from scratch, you’ll love our step-by-step guide on How to Build an Irresistible Health Coaching Website.

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