Coaching Fundamentals & Client Intake
Session 1: Goal-Setting and Implementing Action
Session 2: Discovery and Enrollment
Session 3: Intake and Session One
Master Health Coach Certification
Become a health expert, master advanced coaching skills, and build a thriving business — in as little as 12 weeks.
1000’s of students
in 80+ countries
1000’s of students
in 80+ countries
Start Date
Start anytime — then join a live
cohort in February or September
Duration
12 weeks
~10 hours/week
Investment
Payments as low as $210/month
Flexible payment options
Free Bonuses
Business Education Training ($1,499)
($495)
($995)
Build Expertise That Sets
You Apart
Officially approved by the National Board for Health and
Wellness Coaching.
The Master Health Coach Certification blends health and
nutrition, coaching, and business development into one
comprehensive, NBHWC-approved program. You’ll gain the
insight, confidence, and credentials to coach at the highest
level - and qualify to sit for the national board exam.
Inside the Master Health
Coach Experience
Taught by world-class, NBC-HWC-certified faculty.
Over 12 weeks of live, interactive learning, you’ll join webinars, group projects, and real coaching practice led by our expert faculty. It’s hands-on, practical, and built to help you excel in real-world coaching and business success.
You can choose to complete all four program pillars simultaneously with the live 12-week cohort, or take them one after another at your own pace. Most students finish the full certification in about 18–20 weeks, depending on schedule and study pace.
You’ll complete four integrated program pillars:
You’ll Get These Bonuses (valued at thousands)
Your Next Chapter Starts Here
Join thousands of PHCI students worldwide — a global network of coaches changing lives.
The best decision I ever made! This course went above and beyond what I had hoped for. The PHCI Health Coach Program gave me the knowledge and confidence I needed to create the business I envisioned. So much so, that I signed my first client the day after I graduated!
- Kaitlyn Malthaner
PHCI Certified Health Coach
You’ll graduate fully prepared and qualified to take the NBHWC Certification Exam.
Our graduates self-report a pass rate on the NBHWC board exam that is at or above the industry average.
Trusted by Leading Brands
Curriculum Overview
Self-Paced Foundations – ~12 weeks
Complete the four pillar programs at your own pace, building the
knowledge and skills you’ll apply in the live cohort.
Live Cohort - 12 Weeks
Interactive, instructor-led sessions with coaching triads, peer practice, role-playing, and real-time feedback.
Month 2
Client-Centered Coaching & Applied Practice
Session 4: The Client-Centered Relationship
Session 5: Coaching Presence & Active Listening
Session 6: Client Emotion, Energy, & Reflection
Session 7: Expand the Conversation — Shift Client Awareness
Session 8: Client Empowerment
Month 3
Health Education &
Practice Integration
Session 9: Client Enlightenment
Session 10: Releasing Your Client
Session 11: Health Education: Chronic Illness
Session 12: Health Education: Health Behaviors
Board Exam Specifics
Practical Skills Assessment & Final Exam
Flexible Completion Options
Hear From Our Graduates
Want to Learn More?
As an NBHWC-eligible Health Coach, you can build
your career in a variety of exciting ways…
Launch your own private practice, offering
individual or group coaching programs.
Support clients at spas, wellness retreats, or
municipal and community centers.
Join corporate wellness initiatives, digital health companies, or app-based coaching platforms.
Make an impact in schools, universities, or
non-profit organizations.
Work alongside healthcare teams, integrative
clinics, or via physician and therapist referrals.
Collaborate with health insurance companies
or health coaching schools.
Partner with gyms, niche athletic centers, or
wellness studios.
Explore unique opportunities like blogging,
brand ambassador roles, or strategic
partnerships.
Typical salary range for a certified health coach
$78,000 – $123,000
— Glassdoor
Work at Companies Like:
Added Benefits for All Graduates
Lifetime access to our graduate community +
private Facebook group.
Business mentorship
calls with a Health Coach Development Advisor.
Career Resource Center with ready-made
programs and marketing collateral.
Job-placement/accelerator support via our PrimalBridge™ Employment Accelerator Program.
A post-graduate program built for your long-term success.
Get in front of hiring managers—confidently. Through PHCI’s partnership with Pillar, graduates receive prioritized visibility for health coaching roles and white-glove support from application to offer.
Primal Health Coach Institute Instructors
Mark Sisson
Co-Founder and Instructor
Mark Sisson is a celebrated bestselling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral-health community by way of his award-winning blog Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute Certification Course, the world’s first coaching program based on the evolutionary health movement.
Erin Power
Coaching and Course Director
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute® and supporting the business development efforts of our graduates. She's also the co-host of "Health Coach Radio"—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
Lindsay Taylor, PhD
Writer and Researcher
As a writer for Mark's Daily Apple and the leader of the thriving Keto Reset and Primal Endurance communities, Lindsay's primary job is educating people about the whats, whys, and hows of leading a health-focused life. Before coming to work for Primal Nutrition and Primal Health Coach Institute, Lindsay earned her Master's and Ph.D. in Social and Personality Psychology from the University of California, Berkeley. There she focused on self-concept, social interactions, and goal setting. In particular, she researched how self-evaluations are affected by stigma and how that impacts goal-directed behavior. After graduation, she worked at UC Berkeley as a researcher and instructor before shifting gears and pursuing a career in health. Her psychology background drives her approach to coaching, which emphasizes mindset as a key factor in overall health and wellness.
Dr. William Davis
Cardiologist, bestselling author, and course instructor
Dr. William Davis is a cardiologist and author of 6 books, including the New York Times bestseller Wheat Belly. He has been featured in major media outlets, including The Dr. Oz Show, Fox TV, the New York Times, the Los Angeles Times, and Huffington Post.
After 25 years practicing cardiology, Dr. Davis became acutely aware that he was in the business of dispensing prescription drugs and procedures, not health. So he began to seek out ways to restore health naturally, logically, and inexpensively — and discovered that managing the human microbiome is key to better health, weight management, and longevity. This course is the culmination of those findings.
Dr. Ken Berry
Board-certified physician, bestselling author, and health advocate
Dr. Ken Berry is a family physician who has been practicing medicine since 2003. He is the author of the bestselling book Lies My Doctor Told Me and a passionate advocate of health on his YouTube channel, where he has over 2 million subscribers. Along with his online presence, he is active in the keto community and is best known for his direct, no-nonsense approach to health and wellness. His mission is to bring an end to the obesity and type II diabetes epidemics, along with bringing awareness to such issues as thyroid health and hormone optimization.
Dr. Judith Boyce
Integrative Primary Care Physician and Certified Primal Health Coach
Dr. Judith Boyce recently retired from her medical practice to develop vibrant health and longevity coaching programs and retreats for women over 50. She brings a wealth of training in health promotion, integrative therapies, functional and anti-aging medicine, and the primal lifestyle to help women optimize their lifespan and healthspan. She provides her expert and insider knowledge from her 40+ years in healthcare to help you launch your career as a health coach in a medical practice.
Amber Shaw
Board Certified Health Coach & Internationally Recognized Business Mentor
Amber Shaw is a board-certified health coach, certified fitness professional, and internationally recognized business mentor. After leaving corporate life at 40, she built a six-figure coaching business in under a year—and later scaled a second six-figure business mentoring other coaches. She’s since launched a global brand, hosted a top-ranked podcast (The Divorce Revolution, formerly The Wellness Revolution), and helped thousands of people worldwide. Amber is known for her heart-led, real-world approach to building successful, freedom-based wellness businesses.
Ashleigh VanHouten
Health Coach and Author
One of the first 50 people to complete the original Primal Health Coach Certification Course, Ashleigh VanHouten also holds a number of other certifications in nutrition, applied women’s physiology, and strength training. In addition to this course, she has developed a range of coaching programs and seminars for women aimed at improving physical strength, overall wellness, and a deeper understanding of our bodies. Ashleigh has a background in swimming, powerlifting, and CrossFit and is a former nationally ranked natural figure competitor and is the host of the “Muscle Science for Women” podcast.
This certification is right
for you if…
Ongoing Education and Business Development
We don’t stop at this certification. Unlike other schools, PHCI offers ongoing opportunities
to expand your expertise, grow your coaching business, and truly change lives.
Primal Fitness Expert Certification – Add fitness coaching to your credentials
and broaden your client offerings.
Specialist Courses – Find your niche and deepen your expertise through advanced courses on topics like the ketogenic diet, gut health, and several other areas of functional and ancestral wellness.
PrimalPro™ – Deliver your branded coaching programs through your very own health coaching app, keeping clients engaged and your business streamlined.
PrimalSites™ – Launch quickly with a done-for-you website designed to showcase your coaching business.
SymptoCoach™ (Coming soon) – Run comprehensive symptom assessments to better understand your clients’ health and provide actionable guidance.
Become a National Board Certified Health &
Wellness Coach (NBHWC)
Graduates of the Master Health Coach Certification program meet the education requirements to apply
for the HWC Certifying Examination through the NBHWC.
Complete your certification in as little as 12 weeks*
Our program combines self-paced lessons and a live, interactive cohort to give you a flexible, immersive experience that fits your schedule.
Learn through a proven blend of live instruction, expert feedback, and hands-on coaching
Experience a rich, applied learning journey that combines advanced health and nutrition education, coaching skills development, and business mastery — so you can confidently launch and sustain a successful coaching career.
You'll engage in:
Program Highlights
Why PHCI Stands Apart
Feature | Our Program | Other Major Programs |
|---|---|---|
System | 12 weeks live + self-paced (~18–20 weeks total) | Often 20–26 weeks or longer |
NBHWC Approval | Included | Varies - may require extra modules |
Business Education Built-In | Included ($1,499 value) | Often optional or extra cost |
Functional Therapeutic Diets Training | Included as a bonus module | Not offered or sold separately |
Employment Accelerator | PrimalBridge™ Accelerator (career connections, internships & mentorship) | Rarely offered or included |
Ongoing Graduate Support | Lifetime access plus mentorship calls | Varies |
Career Resource Center | Included - tools, templates, and job placement support | Not offered |
Ongoing Education Opportunities | Advanced certifications, business development, and specialty training | Limited or unavailable |
Done-For-You Services | Access to PrimalPro™, PrimalSites™, and SymptoCoach™ | Not included |
Flexible Pricing | $4,990 — payments as low as $210/month* | Often higher cost or rigid payment plans |
Ready to Take the Next Step?
Choose how you want to enroll:
Pay in full
or
Flexible payment plans available
(no credit application required)
*Payments as little as $210/month on a 24-month plan.
Kelly Weston
Graduate
"The Primal Health Coach Program lays down an excellent, detailed foundation of knowledge to live a balanced, healthy lifestyle and achieve body composition goals. With this knowledge, I've added an incredible amount of value to the service I provide as a personal fitness trainer and Pilates Instructor and increased my total income by adding nutrition programs to my services."
Kaitlyn Malthaner
Graduate
"The best decision I ever made! This course went above and beyond what I had hoped for. The information and course work presented well and easy to understand (even complex topics) and the brand building component goes very in depth to set you up for success. The Primal Health Coach Program gave me the knowledge and confidence I needed to create the business I envisioned. So much so, that I signed my first client the day after I graduated!"
Lisa Brown
Graduate
"I had been looking around for a nutrition certification program to increase my value as a trainer and to better serve my clients. A client/friend suggested the Primal Health Coach Certification, which I had already discovered and considered. I took the plunge because of ease of access (online), quality of info, and correspondence with my philosophy about body and soul. The course was very rigorous but extremely informative. I feel more confident in my ability and more qualified to offer my clients holistic answers to their questions about wellness. The coaching modules are very helpful to those just starting out. Thanks for a fabulous program!"
Frequently Asked Questions
It’s designed to train and certify you as a health coach, while equipping you with business acumen, practical skills, and job placement support. All graduates of this progam as also eligible to sit for the NBHWC board-certification exam.
Live cohorts begin every February and September. You can begin the self-paced modules immediately and join the next live cohort when ready.
You can still complete the program, become a certified health coach, and launch your coaching business. The NBHWC eligibility is an added benefit.
Estimate about 10 hours/week during the 12-week live phase. The self-paced portion can be completed at your own pace.
No — you get lifetime access to the course materials, the community, and ongoing graduate support as outlined above.
While the live cohort is built for 12 weeks, many students complete the entire sequence in ~18–20 weeks. We support flexible pacing.
You may pay upfront or enroll in our flexible payment plan (under $210/month with 0% APR financing). Contact our Admissions Team for tuition details by calling 844-307-7662 or by booking a call.
We combine best-in-industry training, NBHWC certification eligibility, built-in business-launch training, job placement support, and lifetime access — all in a program that offers the best value in the market. No other health coaching school can match our results.
Transform your passion into a thriving health-coaching career. Join thousands of students around the world and make an impact, each person, each program, each potential at a time.
