For part two in our two-part series on Primal Fitness, today we are welcoming Brad Kearns back to Health Coach Radio. As many of our listeners know, Brad is the co-author of many of Mark Sisson's books, including Primal Endurance, the host of the B.rad Podcast, former professional triathlete and world champion endurance athlete, and a guy who seems to be defying the usual laws of aging by remaining incredibly competitive in sports and fitness to this day. In today's chat with Brad, we really took a hard look at the fitness industry, examining where the opportunities for change are and why. As Brad put it, and we agree, the fitness industry is due for a major renaissance. In part, it would serve us well to stop thinking of fitness as a separate component of health, as portrayed in the often used phrase "the health and fitness industry". In reality, when done correctly, fitness is health. Brad is the lead author on our newest certification offering, The Primal Fitness Coach Certification course, and as you'll hear in this episode, he is the perfect guy for the job! Please enjoy this episode with the always entertaining and thought-provoking Brad Kearns.
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