As a nurse, Annika McCann found herself craving information about health and nutrition, and began to investigate how she could marry her passion with her work. She secured a health certification designed expressly for health care providers, but her craving for knowledge still wasn’t satiated.

She’d been following Mark and living primally for over a decade, and knew how much the lifestyle had helped her and her husband. She wanted to be able to help others, but was concerned about being pigeonholed as a “paleo” coach. What got her over her worry and made her take the leap?

Watch her video to find out!

Here are some spoilers:

“I learned a tremendous amount in this program about health care and nutrition, and especially about coaching, and the business aspect of becoming a coach has been so valuable. Christine Hassler is a masterful teacher.”

Annika also shares her experience with the Primal Health Coach Community, including our thriving Facebook group.

Ready to become one of the world’s most trusted, experienced and knowledgeable health coaches? Get certified as a Primal Health Coach.

Establish clout. Elevate your career. Enrich your knowledge… with the only comprehensive ancestral health certification program in existence.

Take a Virtual Campus Tour of the Primal Health Coach Institute


Tour our campus. Sneak a peek into all the Primal Health Coach Institute has to offer students and grads as we walk you through our program.

In this virtual campus tour, you’ll get a glimpse of:

  • Our 20-chapter curriculum focused on ancestral health, coaching skills and business building
  • Our multimedia platform, from videos to audio to text
  • Special features of the program that only graduates have access to
  • What to expect and exactly how the program works
  • A built-in coaching program to use with clients
  • Marketing and business tools to start and run your business
  • What you have to look forward to on the other side of graduation