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Masterclass Denver
A live Coaching & business intensive
Location: Denver, CO
Dates: May 29-31, 2026
Back by demand. Our first Masterclass event since 2019.
Build a coaching business that actually works without guessing, undercharging, or burning yourself out.
In three days, you’ll leave with the skills, structure, and clarity to confidently coach clients, get real results, and build consistent $5K–$15K months (and beyond) in your coaching business.
No fluff.
No hype.
Just a repeatable way to coach, sell, and grow—with confidence.
Meet Your Hosts
Erin Power
Master Health Coach, NBHWC
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's head instructor of Primal Health Coach Institute's Master Coach Certification program and supporting the coaching development efforts of our graduates. She's also the co-host of Health Coach Radio—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
Amber Shaw
Health Coach & Client Generation Expert
Amber Shaw is a dynamic health coach and business mentor with a passion for helping coaches grow their client base and build profitable, sustainable businesses. With years of experience in client acquisition and coaching, Amber has worked with thousands of individuals and helped them create successful, impactful careers. She’s dedicated to teaching coaches how to confidently attract, sign, and retain clients while building the business of their dreams. Amber’s proven strategies have empowered health coaches to not only expand their practices but also transform their mindset and approach to sales. As a certified health and wellness coach (NBC-HWC) and fitness professional (ISSA), Amber’s expertise is invaluable for those looking to grow both personally and professionally.
What You Will Walk Away With
This isn’t motivation. It’s a system.
Leave Denver with the skills, language, and repeatable structure to confidently call in aligned clients—and build a coaching business that reliably produces $5K–$15K months without burnout or guesswork.
In three days, you’ll leave with:
Business: Income & Impact
Leave with a business model designed to generate consistent $5K–$15K months—without adding complexity or working harder.
You’ll walk away with:
- A business model capable of producing $5K–$15K/month within the next 3–6 months
- One signature offer you can confidently sell at $2,000–$6,000+
- Clear language for sales calls so you know exactly what to say—and how to close with ease
Marketing: Messaging & Conversion
No more posting into the void.
Leave with messaging that does the selling before the sales call begins.
You’ll gain:
- A clear, one-sentence explanation of what you do
- Content that leads to consistent coaching inquiries in your DMs (not just likes)
- A structured, calm, predictable sales call flow
- Messaging that builds trust before a prospect ever talks to you
Programming: Client Results & Retention
Learn a coaching framework that produces visible client momentum—fast.
You’ll learn how to create:
- Measurable client progress within the first 1–2 sessions
- Higher retention (clients staying 2–3x longer)
- Results that generate referrals, testimonials, and word-of-mouth
- Fewer refunds, ghosting, and “I’ll think about it” outcomes
Coaching: Skill & Mastery
Upgrade your coaching skills—not just your confidence.
You’ll learn 3 core coaching moves that resolve resistance, indecision, and self-sabotage in real time.
You’ll leave with:
- The ability to move a client from stuck → action in a single session
- Confidence navigating resistance, ambivalence, and emotional overwhelm
- Clear frameworks to replace “intuition + empathy” alone
Coaching: Skill & Mastery
Stop spinning. Start building.
Leave with:
- One primary offer (instead of 6+ half-built ideas)
- One primary client type
- A 12-month growth plan you can actually execute—without constant pivots
Networking
Build relationships that would normally take years—in one weekend.
You’ll gain:
- 3–5 meaningful professional relationships
- Direct access to experienced mentors
- Real collaboration and referral opportunities
Mindset (The Practical Kind)
By the end of the Masterclass, you’ll know exactly:
- What to work on next
- What to stop wasting energy on
Expect:
- Less anxiety around money
- Less imposter syndrome
- More decisiveness
- More enjoyment in your work
For health coaches who want clarity, confidence, and a repeatable way to coach and get clients—not more theory.
Who It's For
This event is ideal for:
"The Masterclass event is more than just a training weekend—it's a game-changer. We bring together a passionate group of individuals who are deeply committed to becoming not just better coaches, but truly successful entrepreneurs. Having spent over 40 years in health and wellness, I can confidently say that this event will provide you with tools, strategies, and insights that will completely transform the way you coach and run your business."
Mark Sisson
Founder of Primal Health Coach Institute™
The Power of Community & Learning In-Person
One of the greatest benefits of attending Masterclass is the opportunity to connect with like-minded individuals who are just as passionate about health coaching as you are. The power of in-person learning, networking, and building relationships can’t be overstated.
Whether you're looking for guidance from industry experts, opportunities to collaborate with fellow coaches, or just a space to recharge your enthusiasm for the work you do, Masterclass provides the perfect environment for all of this and more.
Our intimate setting allows for personal attention and deep connections. With a small group of no more than 50 attendees, you’ll have the chance to network, engage in meaningful conversations, and form relationships that could last a lifetime. You never know what collaborations or partnerships could come from the connections you make here!
"There’s something truly powerful about gathering in person—about the energy of the group, the depth of connection, and the collective growth. Masterclass is where you’ll experience that magic firsthand. It’s a space where breakthroughs happen, and you’ll leave ready to elevate your coaching business and your life."
Erin Power
Master Health Coach, NBHWC
"I’ve seen firsthand how game-changing live intensives are for coaches. The transformation is real—from confidence shifts to major business breakthroughs. Masterclasses provide you with not only the tools but also the mindset to step into your full potential as a coach and a business owner."
Amber Shaw
Health Coach & Client Generation Expert
Weekend Itinerary
At Masterclass, you won’t just learn more things.
You’ll become a sharper coach, a clearer business owner, and a confident decision-maker—so you can stop second-guessing yourself, stop spinning your wheels, and start building a coaching practice that actually supports your life.:
FRIDAY, MAY 29
Coaching Mastery & Professional Identity
Become the kind of coach people trust, refer, and stay with.
With Erin Power
This day is about who you are in the room as a coach. No scripts, no templates, no tricks.
You’ll refine your coaching skill, your confidence, and your professional identity so you can:
9:00am – Arrival & Connection
We’ll establish a room culture rooted in trust, honesty, and collaboration—because the relationships formed here will matter long after the weekend ends.
You’ll get clear on:
- Who’s in the room
- What stage everyone is at
- What kind of coach you are becoming
10:00am – Intention Setting
You’ll clarify:
- What you actually want from this business
- Where you’ve been avoiding decisions
- What must change for you to move forward
This ensures you don’t just attend—you extract value from every session.
11:00am – Where Health Coaching Is Headed (and Where You Fit)
Let’s talk honestly about the industry.
- What's working
- What's saturated
- What's changing
- Where real opportunity still exists
You’ll leave with a clear-eyed understanding of:
- Where health coaches fit inthe modern wellness economy
- How client-centered, ethical coaches build sustainable income
- What not to waste time on anymore
12:30pm – Primal Lunch (Provided)
2:00pm – Coaching Mastery: The Work That Actually Creates Results
This is the core of your work, and the foundation of your impact and income.
Erin Power will teach you a repeatable coaching framework that:
- Works across niches
- Doesn’t rely on personality, charisma, or “knowing more”
- Creates meaningful client outcomes
- Builds long-term retention and referrals
This is how you make real impact without burning out, and why great coaching leads to great income.
4:00pm – Roundtable + Integration
We’ll slow it down and integrate:
- What landed
- What shifted
- What you’re ready to stop tolerating
You’ll end the day with clarity, confidence, and a grounded sense of direction.
5:00pm – Day 1 Complete
Evening free for dinner and relaxation
Friday Outcomes
By the end of Day 1, you’ll:
- Trust your coaching instincts
- Understand why your coaching works
- Feel grounded, ethical, and confident in your role
- Stop borrowing other people’s voices and find your own
SATURDAY, MAY 30
Client Generation Mastery
Get clients without selling your soul.
With Amber Shaw
This is the day everything clicks.
You’ll learn a clear, ethical, repeatable system to:
7:00am – Optional Coffee Walk
Sunlight. Movement. Conversation.
We’ll meet at a local coffee shop for some conversation and caffeine.
Totally optional. Highly recommended. Location TBD.
9:00am – Live Q&A, Roundtable + Hot Seats
We’ll start Day 2 in open conversation that answers the questions you’ve been carrying—about clients, offers, confidence, money, and momentum so you’re not building on shaky ground.
This is where confusion dies and focus sharpens.
11:00am – Offer Clarity
You’ll workshop one main offer that:
- Solves a real problem
- Fits your expertise
- Feels aligned
- Is actually sellable
This removes 80% of the confusion coaches struggle with.
12:30pm – Primal Lunch (Provided)
2:00pm – Social Selling (Without Becoming an Influencer)
Social media is not dead — but the old way is.
You’ll learn how to:
- Use social platforms as an authority builder and conversation starter
- Build trust without constant posting and selling your soul to the algorithm
- Move people from content → conversation → client
The Influencer Era is fading. This is for coaches who want clients, not clout.
4:00pm – Discovery Calls That Convert
No scripts. No pressure.
You’ll learn and practice a simple, human framework for enrollment calls that:
- Feel natural
- Build trust
- Filter out bad-fit client
- Lead to confident yeses
5:00pm – Day 2 Complete
7:00pm – Group Dinner
Connection, laughter, and real talk.
(Location TBD)
Saturday Outcomes
By the end of Day 2, you’ll:
- Know exactly how clients find and choose you
- Have one clear offer you can confidently talk about
- Understand how to sell without feeling salesy
- Believe, for the first time, that this can actually work
SUNDAY, MAY 31
Building a Profitable Coaching Business
Turn clarity into action.
This is where everything comes together.
You’ll stop thinking like “a coach who hopes this works” and start thinking like a business owner making intentional choices.
9:00am – Product Suite Design
You’ll map a simple, sane product ecosystem that:
- Matches your skills
- Meets your clients where they are
- Creates multiple entry points
- Doesn’t overcomplicate your life
No high-tech, soul-sucking sales funnels. No endless offers.
10:30am – Breakout Workshops
In small, curated groups you’ll:
- Pressure-test your ideas
- Refine your offers
- Get honest, intelligent feedback from your coaches, Erin and Amber
This is where clarity turns into conviction.
12:30pm – Primal Lunch (Provided)
2:00pm – ACTION: Your Next 90 Days
You’ll leave with:
- A clear priority list
- Specific next steps
- A plan to get your next 5 clients
- Momentum you can actually sustain
4:00pm – Closing + Group Experience
We’ll close intentionally—grounding everything you’ve learned and anchoring it into action.
For those who don’t have to rush off to the airport, we’ll embark on a fun, social, and invigorating group activity to keep the community spirit high.
Sunday Outcomes
By the end of Day 3, you’ll:
- Think and decide like a business owner, not a hobbyist
- Have a simple, coherent product ecosystem (not a scattered set of ideas)
- Know exactly what to focus on — and what to ignore — for the next 90 days
- Leave with a realistic plan to land your next 5 clients
- Feel calm, capable, and intentional about how you grow from here
- Walk away with momentum that’s grounded, not frantic
The Venue
Hosted at Club 9 at Theo (985 Albion Street, Denver, CO 80220), our space is open, bright, and designed for thinking, moving, and breathing. You’ll be free to sit, stand, stretch, or step outside; take sunlight and movement breaks as needed; stay engaged without feeling trapped in a chair.
Tiered Ticket Pricing (Limited Seating)
This is a small-group, in-person event limited to 40–50 coaches. Ticket prices increase at scheduled dates as the event approaches. Register early to secure the best rate.
Spots are limited, so don’t wait—secure your ticket today and take the next step toward transforming your health coaching career!
(Payment plans available.)
Masterclass Testimonials
I couldn't have asked for a better experience and although nothing is perfect, this was pretty damn close! Christine and Mark both spoke from the heart and from their incredible experiences...all the staff was fabulous and conveyed the message(s) to us beautifully.
Alice Palombo
PHCI Certified Health Coach
This was a stretch for me financially to attend, but it was worth it x100! I'm probably the biggest PHCI Masterclass fan out there and I'm going to promote the crap out of the next one. EVERY STUDENT AND GRADUATE NEEDS THIS!!!
Chris Prior
PHCI Certified Health Coach
I thought the weekend was well organized, the content was spot on, and the staff was amazing, compassionate and supportive. Spending downtime and connecting with Mark, Christine, Erin, Laura, Chloe and fellow tribe members was inspiring!
Kitty Scarbrough
PHCI Certified Health Coach
Frequently Asked Questions
You can register by clicking the "Secure Ticket" buttons on this page and completing your payment through our secure checkout system.
Consider finding a hotel near the event venue. The event venue address is:
Club 9 at Theo
985 Albion Street
Denver, CO 80220
(Google Map)
Or, AirBNB is always a great option.
You can also share accommodations with fellow attendees. You will be added to a WhatsApp group where you have the option to connect with your peers to make arrangements.
The event will be held at Club 9 at Theo, located at 985 Albion Street, Denver, CO 80220.
If you’re flying in, the nearest major airport is Denver International Airport (DEN), which is approximately 20–25 minutes from the venue, depending on traffic.
Getting from the airport to the venue:
Rideshare (Uber/Lyft): The easiest and most convenient option.
Taxi: Readily available at DEN.
Rental car: Available at the airport if you plan to explore Denver during your stay.
If you’re staying nearby, the venue is also easily accessible by car, and rideshare services are widely available throughout Denver.
You will be added to a WhatsApp group where you have the option to connect with your peers to set up ride shares.
Yes. We’ll be providing catered, primal-friendly lunches on all three days, as well as a catered dinner on Saturday night, all included with your ticket.
Breakfasts on all days and dinners on Friday and Sunday will be on your own, giving you flexibility to explore the area or connect with fellow attendees.
Yes! You’re welcome to bring a guest. While we don’t offer discounts for additional attendees, the more the merrier. Anyone interested in becoming a better, more effective health coach is welcome to attend.
We currently don’t offer group discounts, but we encourage you to connect with fellow coaches in the WhatsApp group you will be invited to to share accommodations and transportation costs.
We recommend bringing a notebook, comfortable clothing, and a positive mindset. Don’t forget to bring business cards if you’d like to network!
Because this is a small, in-person event with limited seating, we ask that you only register if you’re confident you can attend.
- Cancellations made more than 30 days prior to the event start date will receive a full refund, minus a $300 deposit.
- Cancellations made within 30 days of the event will forfeit 50% of the ticket price.
These policies help us responsibly plan for venue, catering, and event logistics while keeping the experience high-quality for all attendees.
Yes. Because this is a small, in-person event, we do require a minimum number of participants in order to run the weekend as planned.
If we do not reach the minimum group size, the event may be canceled up to 30 days prior to the event start date. In that case, all registration fees will be fully refunded.
While this has not been a common occurrence, we want to be transparent so you can plan accordingly. For that reason, we recommend booking refundable travel and accommodations, or waiting until closer to the event (May) to finalize non-refundable arrangements.
Our goal is always to deliver a high-quality, well-supported experience for everyone in the room, and this policy allows us to do that responsibly.
Yes! This event will be filmed and photographed. At least some of the footage and photos will be used in the Primal Health Coach coursework, the Career Resource Center, and in marketing materials. You’ll be asked to sign a release waiver prior to the event date.
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