The best decision I ever made! This course went above and beyond what I had hoped for. The PHCI Health Coach Program gave me the knowledge and confidence I needed to create the business I envisioned. So much so, that I signed my first client the day after I graduated!
- Kaitlyn Malthaner
PHCI Certified Health Coach
Understand nutrition, gene expression, fat-burning metabolism, and lifestyle strategies for optimal health. Learn the fundamentals of fitness, habit formation, and integrating ancestral health principles into daily life.
Master the core coaching skills: behavior change science, scope of practice, motivational interviewing, and client-centered communication. Practice reframing imposter syndrome and building your coaching presence.
Apply health concepts to real-world coaching scenarios, preparing to integrate them into your live coaching practice.
Learn how to identify and attract your ideal clients, create a coaching program, structure your offerings, and protect yourself legally. Start building your first health coaching product.
“I found the curriculum awesome, and easy to do. I did it while I was working full-time and parenting two kids…”
“The Primal Health Coach Certification really does an incredible job delivering the information…”
“If it wasn’t for Primal Health Coach Institute and all of the mentors and all of the webinars and the community…”
“I took the Health Coach Certification and I definitely deepened my knowledge of nutrition and lifestyle…”
“The course wasn’t about just getting an education, but it really was more of an experience…”
“Going into the Primal Health Coach Institute, I was expecting a lot of information on maybe just nutrition, but…”
Launch your own private practice, offering
individual or group coaching programs.
Support clients at spas, wellness retreats, or
municipal and community centers.
Join corporate wellness initiatives, digital health companies, or app-based coaching platforms.
Make an impact in schools, universities, or
non-profit organizations.
Work alongside healthcare teams, integrative
clinics, or via physician and therapist referrals.
Collaborate with health insurance companies
or health coaching schools.
Partner with gyms, niche athletic centers, or
wellness studios.
Explore unique opportunities like blogging,
brand ambassador roles, or strategic
partnerships.
$78,000 – $123,000
— Glassdoor
Lifetime access to our graduate community +
private Facebook group.
Business mentorship
calls with a Health Coach Development Advisor.
Career Resource Center with ready-made
programs and marketing collateral.
Job-placement/accelerator support via our PrimalBridge™ Employment Accelerator Program.
Co-Founder and Instructor
Mark Sisson is a celebrated bestselling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral-health community by way of his award-winning blog Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute Certification Course, the world’s first coaching program based on the evolutionary health movement.
Coaching and Course Director
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute® and supporting the business development efforts of our graduates. She's also the co-host of "Health Coach Radio"—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
Writer and Researcher
As a writer for Mark's Daily Apple and the leader of the thriving Keto Reset and Primal Endurance communities, Lindsay's primary job is educating people about the whats, whys, and hows of leading a health-focused life. Before coming to work for Primal Nutrition and Primal Health Coach Institute, Lindsay earned her Master's and Ph.D. in Social and Personality Psychology from the University of California, Berkeley. There she focused on self-concept, social interactions, and goal setting. In particular, she researched how self-evaluations are affected by stigma and how that impacts goal-directed behavior. After graduation, she worked at UC Berkeley as a researcher and instructor before shifting gears and pursuing a career in health. Her psychology background drives her approach to coaching, which emphasizes mindset as a key factor in overall health and wellness.
Cardiologist, bestselling author, and course instructor
Dr. William Davis is a cardiologist and author of 6 books, including the New York Times bestseller Wheat Belly. He has been featured in major media outlets, including The Dr. Oz Show, Fox TV, the New York Times, the Los Angeles Times, and Huffington Post.
After 25 years practicing cardiology, Dr. Davis became acutely aware that he was in the business of dispensing prescription drugs and procedures, not health. So he began to seek out ways to restore health naturally, logically, and inexpensively — and discovered that managing the human microbiome is key to better health, weight management, and longevity. This course is the culmination of those findings.
Board-certified physician, bestselling author, and health advocate
Dr. Ken Berry is a family physician who has been practicing medicine since 2003. He is the author of the bestselling book Lies My Doctor Told Me and a passionate advocate of health on his YouTube channel, where he has over 2 million subscribers. Along with his online presence, he is active in the keto community and is best known for his direct, no-nonsense approach to health and wellness. His mission is to bring an end to the obesity and type II diabetes epidemics, along with bringing awareness to such issues as thyroid health and hormone optimization.
Integrative Primary Care Physician and Certified Primal Health Coach
Dr. Judith Boyce recently retired from her medical practice to develop vibrant health and longevity coaching programs and retreats for women over 50. She brings a wealth of training in health promotion, integrative therapies, functional and anti-aging medicine, and the primal lifestyle to help women optimize their lifespan and healthspan. She provides her expert and insider knowledge from her 40+ years in healthcare to help you launch your career as a health coach in a medical practice.
Board Certified Health Coach & Internationally Recognized Business Mentor
Amber Shaw is a board-certified health coach, certified fitness professional, and internationally recognized business mentor. After leaving corporate life at 40, she built a six-figure coaching business in under a year—and later scaled a second six-figure business mentoring other coaches. She’s since launched a global brand, hosted a top-ranked podcast (The Divorce Revolution, formerly The Wellness Revolution), and helped thousands of people worldwide. Amber is known for her heart-led, real-world approach to building successful, freedom-based wellness businesses.
Health Coach and Author
One of the first 50 people to complete the original Primal Health Coach Certification Course, Ashleigh VanHouten also holds a number of other certifications in nutrition, applied women’s physiology, and strength training. In addition to this course, she has developed a range of coaching programs and seminars for women aimed at improving physical strength, overall wellness, and a deeper understanding of our bodies. Ashleigh has a background in swimming, powerlifting, and CrossFit and is a former nationally ranked natural figure competitor and is the host of the “Muscle Science for Women” podcast.
Feature | Our Program | Other Major Programs |
|---|---|---|
Duration | Self-paced (appox. 12 weeks) | Often 20–26 weeks or longer |
Business Education Built-In | Included ($1,499 value) | Often optional or extra cost |
Fitness Coach Certification | Included as a bonus certification | Not offered |
Employment Accelerator | PrimalBridge™ Accelerator (career connections, internships & mentorship) | Rarely offered or included |
Ongoing Graduate Support | Lifetime access plus mentorship calls | Varies |
Career Resource Center | Included - tools, templates, and job placement support | Not offered |
Ongoing Education Opportunities | Advanced certifications, business development, and specialty training | Limited or unavailable |
Done-For-You Services | Access to PrimalPro™, PrimalSites™, and SymptoCoach™ | Not included |
Flexible Pricing | $3495 — payments as low as $210/month* | Often higher cost or rigid payment plans |
Kelly Weston
Graduate
Kaitlyn Malthaner
Graduate
Lisa Brown
Graduate
Most students spend about 7–10 hours per week progressing through the program, but because the coursework is self-paced, you can adjust the schedule to fit your availability.
No — you get lifetime access to the course materials, the community, and ongoing graduate support as outlined above. You have 1 year to complete the program from the time of enrollment.
You may pay upfront or enroll in our flexible payment plan (under $210/month with 0% APR financing). Contact our Admissions Team for tuition details by calling 844-307-7662 or by booking a call.
We combine best-in-industry training, built-in business-launch training, job placement support, and lifetime access — all in a program that offers the best value in the market. No other health coaching school can match our results.