Fuel Your Ambition: Learn, Grow, and Succeed in Health Coaching!

Discover the Secrets of 30 World-Class Health Coaches and Industry Experts
In this 5-day Online Summit top health coaches reveal...
  • How to build a lucrative career doing something you love
  • How to generate clients on demand
  • How to make an impact as a sought-after coach



Curious about becoming a health coach, but don't know where to begin? Discover how some of the best in the business got their start and turned their passion for health and wellness into careers they love.


Do you have a health coaching credential, but feel stuck? Learn how top health coaches and marketing experts broke through to become great coaches and small business entrepreneurs.


Already coaching one-on-one, but want to make a bigger impact? Tune in to find out how successful health coaches are using strategies and technology available to everyone to expand their reach, earn more money, and help more people in the process.


The Primal Health Coach program far exceeded my expectations. The chapters and tests were very thorough and I came out at the end of the course with far greater knowledge and preparation for health coaching than I had imagined. Support has been amazing. I get a very quick response to my queries and the company has provided quality marketing materials, information, business and coaching webinars, and so much more.

Caroline Hinde York, United Kingdom


Primal Health Coach Institute is one of the greatest programs I've invested in. It came into my life at the perfect time. I was experiencing major fatigue in my life when I discovered the program. I gained a massive amount of knowledge that was easily applicable and teachable. They provide the most up to date science with health, but also make it approachable and easy to understand. I highly recommend it to anyone!

Jose J Quijada Chicago, Illinois


What an amazing journey! I am deeply grateful for this learning experience. The content, guidance, and support have me ready to help the community at large live primally and be awesome. I can not wait to work with clients and serve them well. Thank you for this terrific opportunity and thank you for the kindness I experienced along the way. The preparedness and generosity by completion are second to none. Thank you!!

Karen Clemens Somers Point, New Jersey

Meet Our Hosts

Laura Rupsis - Primal Health Coach Institute

Laura Rupsis

Over 10 years ago, Laura Rupsis left her lucrative corporate career to take control of her health, live by example, and help others. Now a certified health coach (PHCI, IIN), CrossFit Box owner, co-host of Health Coach Radio, and Director of Enrollment at Primal Health Coach Institute, Laura is ready to help you achieve your dreams.

Erin Power - Primal Health Coach Institute

Erin Power

With over 25 years experience in the fitness industry, certified health coach and co-host of Health Coach Radio Erin Power has helped nearly 500 individual clients and counting find freedom from food fixation, and achieve an effortless relationship with food. Tune in to learn how she's done it and how you can too.

What You'll Learn


On Overcoming Fears and Intelligent Risk-Taking

with Mark Sisson

Description: In a candid interview, Mark Sisson, a lifelong devotee of health and fitness and a prolific health entrepreneur, shares invaluable wisdom on overcoming fears and intelligent risk-taking for aspiring health coaches. Sisson explores the transformative power of embracing fear, emphasizing how calculated risks pave the path to success in the health coaching arena. His insights provide a roadmap for budding coaches, guiding them toward confident decision-making and entrepreneurial success in the dynamic world of health and wellness coaching. 

Getting Started: The Foundations of Building a Health Coaching Business

with Erin Power

Description: Stepping into small business ownership doesn't come naturally to many of us, and Erin Power is no exception to this rule. She shares the evolution of her business from shaky startup (that very first client), through the development and continued re-development of her coaching program, to where she sits today: a successful coach with a lineup of clients and a signature coaching methodology that is all her own.

What 4 Health Coaches Wish They Would Have Known Before Becoming Coaches

with Ste Lane, Mike Rutherford, Sarah Hotchkiss, and Bill Sias

Description: In this engaging panel interview, certified health coaches come together for candid conversations on building and expanding their practices. These professionals delve into the nitty-gritty details, sharing personal experiences on pricing, structuring services, and growing their coaching businesses. It's a raw, authentic dialogue where real health coaches offer invaluable insights, providing a genuine glimpse into the challenges and triumphs of their journeys, making it a valuable resource for aspiring health coaches.

Legal Documents That Build Your Relationships

with Cory Sterling

Description: In this important discussion, legal expert Corey Sterling shares common challenges faced by coaches initiating their legal journey in the business and addresses legal ambiguities in health coaching. Corey delves into the origins of legal issues, including his innovative "Screenshot Defence" concept. The conversation also touches on lawsuit frequency, the boundaries of practice, legal aspects of supplements, diagnostics provision, and other engaging topics related to law in coaching.

A System For Those Who Don’t Like Bookkeeping

with Ean Price Murphy

Description: Profit First money coach Ean Price Murphy shares insights into the Profit First cash management system, emphasizing the concept of paying oneself first. The conversation explores aligning financial strategies with individual habits and offers a fresh perspective on organizing finances, making it a valuable listen for those seeking an alternative approach to money management.

A Holistic Approach to Your Finances

with Jessica Blasingame

Description: In this interview, Jessica Blasingame, a former accountant turned health coach, shares valuable insights on managing accounts for small businesses. Jessica highlights the distinctions between small and large business accounting, offering education and advice to fellow health coaches. The discussion delves into a straightforward forecasting strategy Jessica employs with her clients, addressing common challenges and emphasizing the importance of adapting plans. If managing your business finances feels overwhelming, Jessica's practical advice provides valuable guidance for navigating the accounting maze.

Passion and Compassion Make for a Great Coach

with Leigh-Ann Webster

Description: In this episode, Leigh-Ann Webster, Executive Director of the National Board of Health and Wellness Coaches (NBHWC), discusses the board certification process. The NBHWC sets industry standards through a comprehensive job task analysis, shaping the national certification exam and educational standards. Topics include insurance reimbursement progress, the organization's mission, and future visions for health and wellness coaching. Tune in for insights on becoming an NBHWC Certified Health Coach.


On Being Your Own Boss and the Power of a Personal Brand

with JJ Virgin

Description: JJ Virgin is a legend in the health, fitness, and nutrition coaching. In fact, she's been health coaching since before health coaching was even a thing. In fact: she can be considered one of the founding members of the entire industry. This interview is 50% necessary real talk, and 50% inspirational pep talk. JJ tells us why imposter syndrome is normal and necessary when embarking on something new and foreign; why it's important to build a personal brand that speaks in a language your target client can understand; and how being your own boss requires you to show up in a big way. We have so much to learn, from JJ Virgin.

The Art of "Pitching Yourself"

with Elle Russ

Description: Bestselling author and thyroid health expert Elle Russ unravels the art of pitching oneself for health and fitness coaching. With her wealth of experience, Russ shares strategies for crafting a compelling narrative, emphasizing authenticity, and building genuine connections with clients. She speaks to how to build the confidence that allows coaches to showcase their expertise, book a coveted speaking gig or land that dream job.

How to Start and Leverage the Power of Your Very Own Podcast

with Brad Kearns

Description: Brad Kearns, a podcasting veteran from The Primal Blueprint podcast and his Get Over Yourself podcast, has a lot to share about the podcasting world. Brad makes a very convincing case for using podcasting as a way to leverage your voice. Not only that, he provides a step-by-step walkthrough on how to get started.

How to Self-Publish Your Own Health and Wellness Book

with Jake Taylor

Description: Many health coaches dream of publishing a book with their name on it. Jake Taylor is here to teach us exactly how to do just that. Self-publishing a book has become so easy it's almost fool-proof, and this means even an author without a large following—and without a publisher—can get a real, live, print book of their own making in their hands, and into the hands of their clients and collaborators, with relative ease.

Cookbook Publishing: What to Know Before You Launch Your Own

with Lindsay Taylor

Description: Lindsay Taylor has published several cookbook—a few in collaboration with established publishing houses, and one self-published effort. She shares, in awesome detail, many of the specifics to keep in mind when creating a cookbook of your own, whether it's intended to be a published book that you sell; a recipe guide as a bonus gift for your clients; or a small e-book to use as a lead magnet. We talk recipe development, recipe copywriting, recipe testing, food photography, editing, publishing, and more.


Sales Doesn't Have to Be Scary: How to Convert Prospects into Paying Clients

with Laura Rupsis

Description: Laura Rupsis spent a career in sales before transitioning to health coaching and health coach education. She uses her decades of experience to teach us how to take the intimidation (and the "sleaziness"!) out of sales.

How to Use Facebook Advertising to Find and Attract Clients

with Dorothy Illson

Description: Facebook. For many health coaches, it is seen as a necessary evil one has to decipher in order to reach your target audience. Between the changing policies and algorithms, it can feel confusing and overwhelming. The good news is Dorothy Illson with Needle's Eye Media is here to break it down and simplify it for you. Dorothy provides actionable tips you can use today to leverage Facebook better and more efficiently.

How to Leverage Your Existing Network to Find New Clients

with Ashley Sauvè

Description: The clients that you hope to work with are out there... you just need to go out and get them. In this interview Certified Holistic Nutritionist Ashley Sauvè teaches us some incredibly easy tactics around exactly where and how to get in front of your ideal clients. Hint: They might not all be online... Get out of your comfort zone and go out and find your clients. They're waiting for you!

How to Find Good Clients and Deliver Amazing Results

with Yuri Elkaim

Description: Yuri Elkaim is a seasoned business coach for health professionals who want to scale their coaching business. In this interview, he emphasizes the importance of creating impactful products, using paid advertising for client acquisition, and leveraging organic traffic. The conversation delves into acquiring initial clients, social media strategies, transitioning from a side hustle to a business, effective product pricing, and mastering self-made advertisements. Yuri advocates prioritizing commitment, discusses influencer status, and provides practical tips for reaching a million-dollar milestone.

How to Build an Authentic Personal Brand on Social Media

with Dr. Shanté Cofield

Description: Dr. Shanté Cofield specializes in helping health professionals build personal brands online. In this interview, they explain how to show up confidently and authentically as yourself on social media, what kinds of things coaches should be posting to social media, and how to begin to uncover what is important in your coaching practice, your business, and your life.


How to Launch the Health Coaching Business of Your Dreams

with Michelle Leotta

Description: In this interview, Michelle Leotta of Health Coach Power Community shares the real reasons why some new health coaches fail to launch their businesses. Michelle gives some practical and actionable tips to get the practice of your dreams off the ground.

Building, Supporting, and Leveraging Your Online Community

with Luis Villasenor and Tyler Cartwright

Description: The co-founders of Ketogains, Luis and Tyler, know what it means to grow and manage a large community. In this conversation we uncover some of the opportunities and difficulties of managing large online communities; how they managed to grow not one but two enormous online groups; the benefit of sharing tons of free information with your followers; and how they leverage a free community into coaching program sales.

How to Expand Your Offerings and Bring Your Tribe Together with Health Coaching Retreats

with Adam & Vanessa Lambert

Description: The powerhouse couple behind Bee The Wellness share how they kept community and connection central to their online-based health transformation programs and then leveraged that to build the business of their dreams—hosting health and adventure retreats around the world.

The Art & Science of Coaching Women

with Ashleigh VanHouten

Description: Renowned strength training expert and course instructor Ashleigh VanHouten explores the nuances of coaching women in the realms of strength and muscle building. VanHouten, with her extensive expertise, delves into the art and science behind empowering women in the fitness journey. She discusses the importance of understanding women’s unique needs and physiology, because women are not "little men,” the importance of understanding individual needs and physiology. Her insights offer a profound understanding of the unique challenges and opportunities in coaching women, shaping a transformative approach for health and fitness professionals in the ever-evolving landscape of wellness coaching.

Integrating Health Coaching in a Medical Practice

with Dr. Judith Boyce

Description: Medical doctor and author Judith Boyce sheds light on the seamless integration of health coaching within medical practices. With her expertise, Boyce discusses the symbiotic relationship between conventional medicine and holistic coaching, emphasizing patient-centered care. She explores effective communication strategies, detailing how health coaching enhances patient outcomes, creating a comprehensive approach to healthcare that addresses both physical and emotional well-being.


How to Coach with Confidence

with Christine Hassler

Description: There are a lot of ingredients to a successful health coach, and the confidence to step into your calling is a big one. How can you develop your confidence? Master Life Coach Christine Hassler teaches us some tools to use to begin to strengthen your confidence as a coach.

What Every Health Coach Should Know About the Human Intestinal Microbiome and Why

with Dr. William Davis

Description: In an enlightening interview, best-selling author Dr. William Davis delves into the essential aspects every health coach should comprehend about the human intestinal microbiome. Drawing from his expertise, Dr. Davis illuminates the intricate world of gut health, explaining its profound impact on overall well-being. He demystifies complex concepts, offering valuable insights that empower health coaches to guide clients effectively, fostering a holistic approach to restoring the body back to optimal health.

The Role of Nutrition in Your Health Coaching Practice

with Martha Tettenborn

Description: Registered dietitian and certified health coach Martha Tettenborn explores the pivotal role of nutrition in health coaching practices. With her expertise, Tettenborn delves into the difference between dietetics and health coaching and how both professions use nutrition in their practice.. She discusses tailored approaches, empowering health coaches to integrate nutritional wisdom effectively, fostering holistic health transformations in their clients' lives.

The Impact of Positivity and Resiliency on Overcoming Obstacles and Achieving Success

with Lauren Schwab

Description: A lifelong athlete, Lauren Schwab learned early on that the way she showed up in the world had a big effect on her personal, professional, and competitive outcomes. Lauren is a master cheerleader and pep-talker. She talks about some of her personal mantras to overcoming fear of failure, fear of success, and how every opportunity - good, bad, and indifferent - is put in front of us to help us grow. Health coaches at any stage of their business will benefit from the affirmations with which Lauren peppers us during this chat.

How to Use the Power of Story to Make You a Better Coach

with Amy Lucas & John Eric Staley

Description: In this interview, power couple Amy Lucas and John Eric Staley explain how to craft a personal narrative that can be used to promote yourself and gain clients. Discover the power of storytelling to inspire your clients to achieve their goals.

Knowing the Regulations and Legislations of Health Coaching

with Darrell Rogers

Description: In an insightful interview, director of the Council of Holistic Health Educators Darrell Rogers delves into the crucial aspects of understanding regulations and legislations in the health coaching industry. With a wealth of experience, Rogers sheds light on the intricate landscape of how legal frameworks governing licensed professions affect health coaching practices. Rogers discusses common pitfalls, offering practical advice on navigating the intricate legal terrain. His expertise illuminates the importance of staying abreast of evolving laws, providing invaluable insights for aspiring health coaches and seasoned professionals alike, shaping a responsible and ethical future for the field. 

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Meet Our Expert Presenters

Mark Sisson

Mark Sisson, known as the "godfather of paleo," is the best-selling author of The Primal Blueprint and the award-winning blog Mark's Daily Apple. He's also the founder of several successful health companies, including Primal Kitchen™ and Primal Health Coach Institute™.

JJ Virgin

Celebrity nutrition expert JJ Virgin is the author of four NY Times bestsellers, including The Virgin Diet and the Sugar Impact Diet. She teaches clients how to breakthrough food and carb intolerances, so they can finally lose the weight to transform their health and their lives.

Dr. William Davis

Dr. William Davis is a Milwaukee-based American cardiologist and author of Wheat Belly and Undoctored. He uses health coaches within his Inner Circle online communities to help people overcome the symptoms associated with gut dysbiosis. He is a staunch advocate for health coaching in the clinical space, declaring boldly that "health coaches know more about health than doctors do."

Ashleigh VanHouten

Ashleigh is the Head Instructor of Primal Health Coach Institute's Strength Training for Women Specialist Certification Course. She is also the host of the “Muscle Science for Women” podcast, which has more than 1.6 million downloads. She interviews some of the leading minds in exercise and nutrition methodology and overall wellness and has dedicated much of her career to exploring and teaching ancestral-based nutrition practices. 

Jake Taylor

Jacob L. Taylor is the CEO of Farnam Street Investments, the host of the author interview series Five Good Questions, creator of the world’s first hikecast, and was an adjunct professor at UC Davis’s Graduate School of Management. His first literary effort, The Rebel Allocator, taught him important lessons in book publishing valuable to any aspiring author.

Christine Hassler

Coaching Director of Primal Health Coach Institute and author of Expectation Hangover, The 20 Something Manifesto, and 20 Something, 20 Everything. For over a decade, as a speaker, retreat facilitator, spiritual psychologist and life coach, and host of the top-rated podcast “Over it and On With It,” Christine has been teaching and inspiring people around the world.

Amy Lucas & John Staley

Fusing their eclectic backgrounds as writers, wellness experts, and coaches, Presenting U. co-founders John and Amy teach strategic storytelling skills that help clients break through self-limiting beliefs and achieve lasting transformative results.

Lauren Schwab

Featured in USA Today Sports, Marie Claire Magazine, Mind Body Green, and on Good Day LA, ABC, and E! Entertainment, Lauren is an expert in health, wellness, and mind-body connection. Her 9-step process and associated wellness retreats, Unplugged Mornings, helps individuals reconnect back to their true self.

Brad Kearns

Brad Kearns is a New York Times bestselling author, Guinness World Record holding Speedgolfer, and former national champion and #3 world-ranked professional triathlete. He is the host of the Get Over Yourself podcast, covering healthy living, peak performance, and personal growth with levity and a little spice.

Dr. Lindsay Taylor

Lindsay is the Senior Writer and Researcher at Primal Blueprint. She has been a consultant, editor, and recipe developer for several of Mark Sisson’s bestselling books and is the coauthor along with Mark Sisson of The Keto Reset Instant Pot Cookbook and The Keto Reset Diet Cookbook.

Tyler Cartwright

Tyler, in addition to being a success story of the ketogenic diet, is a founding member of Ketogains—a company devoted to helping individuals achieve body recomposition goals through the keto diet. He started his body recomposition more than 11 years ago weighing 505 pounds, today he has reduced his weight to 205 pounds, and has gone on to successfully coach others to do likewise.

Michelle Leotta

Michelle Leotta has been featured on ABC, CBS, NPR and in the movie “Lemonade” with her inspiring story of burnout recovery. Once working non-stop in the fast paced world of Big Advertising, she suffered with debilitating anxiety, fainting spells and IBS. As an Integrative & Functional Health Coach, Michelle has spent the past 10 years helping go-getter women heal from chronic stress and its accompanying symptoms.

Luis Villaseñor

Ketogains co-founder, bootcamp coach and international speaker, Luis is regarded as one of the most experienced and knowledgeable individuals on low-carb and ketogenic dieting. He has become the “go to guy” when applying a low-carb diet to bodybuilding and strength conditioning, and has coached hundreds of clients toward successful body recomposition.

Rachel Barber

Rachel Barber is a certified Primal Health Coach and holistic healing expert. Having overcome many health conditions of her own—eating disorder, extreme food sensitivities, chronic illness, depression and anxiety—she now helps other people heal from chronic illness/symptoms and take their lives back.

Ali Watts

With over 10 years of experience, Ali is a qualified personal trainer, yoga instructor and certified health coach. She runs a number of businesses including Primal.Health and Ali Fitness Personal Training. She is also the host of the Ali Fitness Podcast.

Ashley Sauvè

Ashley is an evidence-based holistic nutritionist, blogger, and wellness chef. Her aim is to bridge the gap between alternative healthcare and western medicine by showing people how to think for themselves and why holistic doesn’t mean unscientific.

Michael Rutherford

Michael is a certified Primal Health Coach and Nutritional Therapy Practitioner. Michael works alongside his father—also a health coach—to positively impact the long-term health of an unhealthy and underserved corner of the population: truck drivers!

Ste Lane

Ste is a certified health coach and the owner and head coach at Peak Primal Health. He has helped dozens of clients of all ages and from all walks of life—from moms, to athletes, and even to kids in schools—step out of the culture of dieting and health BS, and into mindfulness.

Dorothy Illson

Dorothy is the founder of Needle’s Eye Media, a Facebook advertising agency. She is also the host of the Do Well & Do Good podcast—a podcast that shares the motivating stories of entrepreneurs and business-people who have achieved both personal and financial success by helping others, championing causes they care about, and making an impact.

Adam & Vanessa Lambert

Adam and Vanessa Lambert are the creators of Bee The Wellness, a personal coaching company with an emphasis on community and adventure. Bee The Wellness is dedicated to expanding lives through nuanced, personalized whole-food diets, FUNctional fitness, and mindful, fearless living.

Elle Russ

Elle is the author of The Paleo Thyroid Solution, a bestselling book on Amazon and a leading voice in the Paleo, Primal, Ancestral Health Movement. She is also a TV/Film writer and popular host of The Primal Blueprint Podcast, a top-ranked health show created by New York Times Bestselling author, Mark Sisson.

Martha Tettenborn

Martha Tettenborn, a registered dietitian and health coach, Head Instructor of Primal Health Coach Institute's Functional Therapeutic Diets Specialist Certification course, and stage 1 ovarian cancer survivor, leverages her personal and professional experience to guide and support others on their wellness journey. 

Judith Boyce, MD

Dr. Judith Boyce recently retired from her medical practice to develop vibrant health and longevity coaching programs and retreats for women over 50. She brings a wealth of training in health promotion, integrative therapies, functional and anti-aging medicine, and the primal lifestyle to help women optimize their lifespan and healthspan.

Darrell Rogers

Darrell Rogers is the Director of the Council of Holistic Health Educators. He is an experienced Government Relations Director with a history of successfully implementing dynamic campaigns that promote and protect industries, organizations, and companies. He is skilled in government relations, policy creation, coalition management, and business development.

Yuri Elkaim

Yuri Elkaim is a registered holistic nutritionist, renowned fitness expert, and the author of New York Times bestseller The All-Day Energy Diet and The All-Day Fat-Burning Diet. A former professional soccer player who was also the strength-and-conditioning and nutrition coach for seven seasons at the University of Toronto, Elkaim has helped hundreds of thousands of clients enjoy more energy, lose weight, get in shape, and have a greater understanding of their health.

Dr. Shanté Cofield

Dr. Shanté Cofield is the founder of The Movement Maestro LLC and specializes in online business coaching for health and fitness professionals. As a former physical therapist turned successful businessperson, they guide health and fitness professionals in building lucrative online personal brands, emphasizing brand strategy in the digital market.

Leigh-Ann Webster

Leigh-Ann Webster is the Executive Director for the National Board for Health & Wellness Coaching. She has over 20 years of experience in marketing and communications and is also a National Board Certified Health & Wellness Coach and a certified personal trainer.

Ean Price Murphy

Ean Price Murphy, the founder of Moxie Bookkeeping, teaches successful entrepreneurs a dead-simple cash management system that works with their natural habits so they don’t have to learn accounting to become permanently profitable.

Cory Sterling

Cory is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner, group fitness instructor and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health and wellness space all across the world, the majority of whom own or operate a fitness/health studio.

Jessica Blasingame

Jessica holds an MPA from the University of Texas and worked as an accountant in a Big 4 firm. Struggling with stress-related health issues, she transitioned to wellness, becoming a Certified Health Coach. She founded her health coaching practice and now leverages her accounting expertise to support entrepreneurs in tax, accounting, and business consulting.

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