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Last Updated: January 03, 2019
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From advancements in the way we work with clients to collaborations that help bring Primal living to the masses, 2018 was a great year to be a health coach. As we head into the new year and look forward to all the wonderful things to come in 2019, we’re counting down the Top 10 Headlines in Health Coaching, including:

The newest perks at work

How physicians are following our lead

Big News for Primal Health Coach Institute students

Why health-conscious people need respect too

How Weight Watchers slimmed down

What you should be downloading

…and so much more.

Top 10 Health Coaching Stories for 2018

#10. Reverse Body Shaming

It’s been really empowering to see people embracing all shapes and sizes. The body positivity movement is growing by leaps and bounds. I mean, how many times have you seen a “life’s short, drink the wine, order the dessert,” post in your social media feed? However, some body positivity advocates are taking it too far by shaming those who choose to live a healthier lifestyle, posting things like “just eat your salad and be sad.” Nutritional therapy practitioner and Primal Health Coach, Christine Rice, says this is the result of the lack of nutrition education out there. And we couldn’t agree more. It’s not okay to shame overweight people, but this article shows how criticizing those who live a healthy life can be just as harmful.

#9. Must-Have Perks at Work

Organizations like this HR company and this IT consulting group upped their game this year. We’ve been seeing a rise recently in health-focused employee benefits ranging from health coaching perks to corporate weight loss and smoking cessation initiatives, and 2018 was no exception. According to this article, John Dony, Director of the Campbell Institute says, “there is not a one-size-fits-all solution to worker well-being.” He adds that the key is to make wellness programs as unique as the employees who participate in them.

#8. Essential Apps

A few months ago, we wrote a post highlighting the best health and fitness apps to use with your clients. Haven’t read it yet? You can catch our list here. Men’s Journal has a similar post with their top picks for 2018. And Active Network has a great list too. Considering 2019 (and all the New Year’s resolutions that come with it) is right around the corner, you might want to start downloading some of these apps right away!

#7. An Icon Transforms

Did you see Weight Watchers‘ makeover? It’s proof once again that the wellness trend was huge across the board in 2018. The company, now known as WW, underwent a rebranding this year, evolving not only its name but also securing a new tagline, Wellness that Works, a new partnership with the meditation app Headspace, and a new philosophy that focuses more on building habits versus just weight loss. The transformation began to take shape back in 2015 when Oprah Winfrey purchased a 10% stake in the company, but it wasn’t until this year that these significant changes were introduced.

#6. The Straight Answer

The coconut oil debate lived on this year, causing even more eye rolls from health coaches around the world. This article is about a video (which has since been removed from YouTube) by a Harvard professor who calls coconut oil “pure poison” and “one of the worst foods you can eat.” Our own Mark Sisson debunks the myth with pages and pages of studies to back it up. In other news, this study from JAMA Internal Medicine shows that organic food really is good for us, demonstrating that when organic food consumption goes up, cancer risk goes down.

#5. High Fives for Health Coaches

Everyone loves a good success story. And 2018 proved to be a great year for many of our Primal Health Coach Institute graduates. Like Nanette Mackenroth, who helped her family of four get off their medications while starting her own health coaching practice. And food blogger, Marisa Moon, who went from sharing Paleo recipes online to working with clients one-on-one. And martial arts enthusiast, Ste Lane, who coached more than 100 clients in his first year alone. Looking for more success stories? Check out our blog’s graduate success stories or read our list of 10 influential health coaches you should be following.

#4. Primal Eating Goes Mainstream

Mark Sisson, founder of the Primal Health Coach Institute and Primal Kitchen, has said, “My mission has always been to change the way the world eats.” And thanks to the recent acquisition of Primal Kitchen by Kraft Heinz, we’ll be seeing that mission in action. Through their Springboard platform, the food giant aims to disrupt the food industry with Mark’s good-for-you and delicious salad dressings, mayos, and avocado oils, while keeping Sisson and his team onboard for quality control. Mark adds, “the ingredients will not change. Apart from leveraging Kraft Heinz’s reach and resources and experience to get more healthy food into more hands, it’s business as usual.”

#3. A New Trend for Primary Care

During the past year, we saw a big shift in the way physicians are working with their patients. It’s all part of a trend toward overall wellness and using behavior change to influence better health. And that’s where health coaching comes in. Traditional healthcare clinicians are integrating the types of strategies we use with our clients to help their patients get better—everything from motivational interviewing and goal setting to stress management techniques.

#2. Your Education, Upgraded

Whether you’re a student, a graduate, or thinking about enrolling, you’ve probably noticed our name change this past year. Primal Health Coach is now Primal Health Coach Institute and it’s a reflection of the caliber of education you get with our program, especially when you consider all the advancements we’ve been making to the curriculum recently. We’ve added 12 new business-building chapters, a new chapter on scope of practice, in-depth coaching chapters and lessons on growing and scaling your business. Plus, our newest chapter that just launched a few weeks ago shows you the actual steps of onboarding and working one-on-one with your very first client.

#1. A Bright Future for Health Coaching

If you’ve been on the fence about starting a career as a health coach—or you’re wondering if you made the right move pursuing it, rest easy. According to this research, health coaching is a $6 billion market with a strong growth outlook for the next several years. And a quick search over on Indeed.com, the #1 job site in the world, backs that claim up. When I searched for Health Coach on their site, 43 pages of results came up with job titles ranging from Weight Loss Expert and Wellness Coordinator to Life Coach and Nutrition Counselor.

Wrapping Up 2018

As we said before, it was a great year to be involved in the health coaching space. And if you’re anything like me, you can’t wait to see what’s in store for next year. From our family at Primal Health Coach Institute to yours, have a safe and happy New Year and a prosperous 2019!

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In this digital guidebook, we cover:

  • How to find the best health coaching program for you
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  • How a coach differs from an “expert” (and what you need to become both)
  • How a professional credential is a necessity…but not just any credential will do!
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