Starting your own health coaching business can be a challenge. Between designing your website, nurturing leads, and troubleshooting technical issues, it can feel downright overwhelming at times.
I know when I started my health coaching practice, I definitely felt the pressures of learning how to navigate Squarespace, trying to design my own logo, and attempting to write every piece of content I needed to grow my business. See this post for tips on getting your health coaching business off the ground.
But what if you didn’t have to do it all yourself?
What if you could outsource your to-do list to a team of professional writers, graphic designers, and technichal experts? That’s what tons of health coaches (and other entrepreneurs) do, and you can, too.
In part 8 of PHCI’s marketing series, we’ll show you how to grow your business (and save your sanity) by hiring freelance writers, designers, and technical support.
Start by asking yourself what tasks you can outsource.
Think about the tasks that are really time-consuming, ones you hate doing, or ones that you don’t have expertise in. Most small businesses tend to hire freelancers for projects like web development, content creation, and marketing, but you can find help for just about anything, including:
- Web design
- App development
- Logo development
- Content writing
- Blog writing
- Email marketing
- Social media management
- Video development
- Technical troubleshooting
- Virtual assistance
Maybe you’re struggling to come up with a business name, or you don’t have the bandwidth to create an email marketing campaign, or you could use a hand establishing a color palette for your brand. Or maybe you want someone to take the business end of things off your plate so you can focus on helping clients reach their health goals. Personally, I decided to hire a graphic designer to create the logo for my nutrition practice, and it was 100% worth it.
So, what should you outsource and what should you do yourself?
There’s no right or wrong answer here. And keep in mind that you’re not less of a health coach if you hire someone else to do some (or all) of your tasks. Think of it this way: there are millions of talented freelancers out there who are ready to put their skills and expertise to work for you, so don’t hesitate to reach out to them.
Next, find the right freelance help online.
What do you do if you don’t know any graphic designers, social media writers, web developers, or IT pros? Finding and hiring freelance help is a lot easier than you might think. In fact, there are dozens of websites dedicated to connecting you with the right person for the right job at the right price, and are set up to streamline the process of communication, hiring, and payment. Here are 8 of the most popular ones:
On most of these sites you’ll find a range of categories, from branding and marketing to programming, development, and IT. However, some sites focus on specific tasks. For instance, 99 Designs connects you with graphic designers specializing in logos, packaging, and web design, while WriterAccess puts you in touch with bloggers, copywriters, and social media experts.
You’ll also find freelancers with a range of experience and rates. Do you want to hire someone with 20 years of proven experience? 5 years? Someone right out of school? It depends on your comfort level and your budget. The more experience someone has, the more they will probably charge, but it might be worth it. With everything you have going on building your health coaching business, you may want the peace of mind of hiring someone who’s been in the business longer.
In my circle, I’ve heard my nutritionist and health coach colleagues talk about paying as little as $5 for a logo, but honestly, it looked like they only paid $5. You usually get what you pay for, so just keep that in mind as you decide who you want to work with. Moderation is often a good rule of thumb.
Hire someone on your terms and your timeline.
Once you decide which site you want to use, they’ll walk you through the steps of finding your ideal freelancer pretty easily. On Upwork, you start by posting your project and a few details about it. Their analyzing software matches you up with a few of their pre-screened freelancers that might be a good fit, then you get to choose which one you like the best. You can also search Upwork’s site for talent.
On Fiverr, you become a “buyer” and post a request to the “seller” community (those are the freelancers), including the type of service, category, timeframe, and budget, or you can search available gigs for services that fit your needs.
On PeoplePerHour, you can browse through their database of talent, search profiles, and contact freelancers directly. Or post your project and let freelancers find you.
Sites like Guru even let you decide on how you’ll pay for your service, whether it’s by task, by hour, or by milestone. And speaking of payments, all of these sites ensure that every transaction is totally secure, and that you’re satisfied with the work completed by their freelancers before you pay.
Remember, you’re always in control when it comes to hiring someone.
However, before getting started with a freelancer, it’s important to clearly establish the details of your project, including the agreed upon price, schedule, and expectations for the finished product or service. Make sure you know the specifics of what you want before seeking it out—this will make the process run much smoother for both of you.
So, if you’re thinking about hiring a freelancer…
Follow these 3 simple steps to finding and hiring a freelance writer, graphic designer, or tech support, and you’ll be well on your way to growing your health coaching business without the stress and hassle of trying to do it all yourself.
Step 1: Figure out which tasks you want to outsource.
Step 2: Check out sites like Upwork, Fiverr, and PeoplePerHour to find the right help.
Step 3: Decide on your terms, timelines, payments, and expectations up front.
Here’s a list of our marketing series posts in order:
- Two Essential Questions You Must Address Before Developing Your Health Coaching Marketing Plan
- How to Use Inbound Marketing to Win Clients
- How to Build an Irresistible Health Coaching Website
- How to Generate Traffic for Your Health Coaching Website
- How to Use Content Marketing to Gain Clients
- 3 Simple Steps for Converting Web Traffic Into Leads
- How to Use Email Autoresponders to Convert Leads Into Clients While You Sleep
- How (and Where) to Hire Freelance Writers, Designers, and Tech Support
- 8 Tactics for Closing the Sale on Your Next Discovery Call
- How to Delight Clients and Keep Them Coming Back for More
- PHCI Marketing Glossary: 43 Essential Marketing Terms for Health Coaches
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