Developing your personal story to attract clients is more than publishing a single blog post; it’s about creating your business brand, and should resonate through all forms of communication. Today, we’re going to explore how to share your personal story with the world, starting with your nearest and dearest, followed by social media and other online platforms such as creating a YouTube channel, developing a newsletter, and writing your own blog.
Your personal network
It’s time to start sharing your personal story, and who better to share your story with than the people who know you best; your friends and family. Every social engagement is now a networking opportunity. Treat everyone you speak to as a potential new client, from your cousin’s wife to your godparent’s niece. You never know who is going to be ready to start their health journey with you. I’m not suggesting that you should actively work the room at all your social engagements, it’s best to let these conversations flow organically. However, always be ready to transition into business mode whenever the situation arises. The key is to always be yourself, and to never push your business onto anyone; this is particularly true for family and friends. Be prepared for questions about your business at all times, as you never know when a conversation about your health coaching business may arise, even if it’s at a family barbecue. Try to remember a few key points about your business that you can recall off the top of your head and avoid getting bogged down with too much detail. You’re living, breathing advertising for your own health coaching business, and sharing your story with the people who know you best will help you build your confidence when you start sharing your story on a larger scale.
Social media is a great way to connect with a seemingly infinite number of people. There’s Twitter, Facebook, Instagram and Snapchat, just to name a few, but which is the best platform for sharing your personal story? The answer lies with you and your business brand. It’s not essential that you post on all social media apps, especially at the beginning. Focus on building your personal story and your business brand through quality posts on one or two social media platforms. Take a moment to consider which social media apps you use the most. Do you frequent Facebook daily, but you’ve never heard of Snapchat? If this sounds like you, then posting on Facebook is probably the smartest choice for you, as it’s likely that your target audience is using the same social media apps that you are. Additionally, you’re already familiar with how to use it, and you already enjoy using it, so you’re more likely to follow through with doing what it takes to be successful on that platform.
The next question we need to ask is how to construct an effective post? Start with an eye-catching photo. You want your post to stand out amongst the rest. It should have minimal text, but there can be occasional exceptions to this rule. If you have a business website, or a relevant coaching blog, add these links to your posts so your followers can learn more about you.
It’s important to post regularly, at least once a day, and timing is key. If you’re posting on Twitter the best time to post is typically Monday-Friday at 3pm, on Facebook it’s Monday-Friday 12pm-3pm or Saturday-Sunday from 12-1pm, and for Instagram it’s Monday-Friday 12pm-1pm. Your mileage may vary.
Finally, for a small cost, you can promote your posts on both Facebook and Instagram. Facebook allows you to target your advertisement to a specific demographic and can be a very effective method of reaching new clients that are not part of your “Facebook circle of friends.”
It’s time to get in front of the camera!
Posting YouTube videos and creating your own YouTube channel gives you the opportunity to showcase your secret sauce in a way that no other medium can. Posting videos can be more intimate, have more power and can have a wider reach than writing a blog or posting an image on Instagram. The first question you need to address is what content should you film? Like social media, it’s about appealing to your target audience. Think of your YouTube videos as an extension of your personal story. Is your passion to empower women to be active and healthy? If so, why not post weekly workouts that can be performed at home? Or maybe your speciality is educating patients with autoimmune disease on how to reduce systemic inflammation through dietary changes? If so, why not film a Q&A session addressing some key issues that many of your viewers can relate to?
Creating a business account on the YouTube channel is simple and completely free. Your viewers can either subscribe to your YouTube posts or they can find your posts by performing a YouTube search. If your business has a website, a blog, or a Facebook page, add these links to your YouTube channel as your YouTube subscribers may not realize that you have these other online resources.
Developing a newsletter
Developing a newsletter is a great way to keep in touch with your readers on a personal level, en masse. The concept is to have your interested readers subscribe to your mailing list. You can provide a link to your subscriber form through your social media posts, your YouTube channel, or on your blog.
So what should you include in your newsletter? A great tip is to couple free content, like weekly health advice, with a sales pitch on your business’s services and products. If your free content is relevant and of interest to your newsletter subscribers, your sales pitch will feel less forced and more like a natural progression. If your subscribers like what they read, they are more likely to sign up for your paid services.
Your blog is at the very heart of your personal story and your business brand. It’s where all your other marketing platforms like your social media accounts, your YouTube channel, and your newsletter converge. Unlike a newsletter that’s a one-way street, blogging is interactive with your readers. They can respond and leave comments, which means you can tweak your blog posts based on your readers’ feedback. Also, if your readers like what you’re blogging, they have the ability to share it on social media, giving your business even more exposure.
It’s important to post regularly and consistently, as this will draw regular visitors to your blog and website. It will also boost your ranks with search engines, making your blog easier to find for those people who are indirectly looking for it.
So what should you blog about? The answer is, absolutely anything! This is your blog so you get to fill it with whatever you like. Why not start by sharing the story of how you became the health expert you are today (head to our post on writing your personal story for some helpful tips on storytelling)? Other blog ideas include simplifying the science behind healthy nutrition and exercise, or sharing your own delicious primal recipes. Remember, this is your space, so get creative.
Here, we’ve provided some practical aspects of sharing your personal story with the world. Getting your brand and your personal story “out there” is key to your marketing success. Whether it’s making the most of your networking opportunities at family gatherings, or whether it’s using social media to share your story. The key is to diversify your marking strategy, and link it all together.
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