Last Updated: June 03, 2019

As they say, the numbers don’t lie. So if you’re one of the 109,000 health coaches making a difference in our world (or considering enrolling to become one of them), you’ll definitely want to read today’s post.

Health coaching is a $6 billion market with no signs of slowing down. In fact, the industry is expected to reach nearly $8 billion by 2022, with more than 120,000 health coaches in business. That doesn’t even include the $3 billion weight loss subset of the market.

Why Such Fast Growth?

Unfortunately, chronic diseases are on the rise, with more than 60% of Americans battling a chronic disease, and one in four struggling with multiple diseases. On top of that, the amount of time patients have with their doctor is rapidly decreasing, with the average interaction lasting only seven minutes. That’s not nearly enough time to understand someone’s symptoms, make a diagnosis, and prescribe a quick-fix drug that has potential detrimental side effects (not that you’d want that anyway).

In addition, this article from the Mayo Clinic states that we’ll have a shortfall of 100,000 physicians by the year 2030. Plus, 70% of health care costs can be attributed to preventable diseases, including the $101 billion spent on diabetes care, and $88 billion spent on the most common form of heart disease. And by the year 2024, almost a fifth of America’s economy will be spent on health care.

That’s Where You Come In

As health coaches, our job is to spend time actively listening to our clients and understanding their struggles, their goals, and any obstacles that might be standing in their way.

We strive to motivate, inspire confidence, and provide accountability as we coach our clients to change their behaviors (like eating a Standard American Diet, lack of physical activity, constant stress, and more) that lead to chronic disease. Of course, our genes may play a role in predisposing us to certain diseases, but, as you know, genetic factors aren’t ultimately what make us sick.

Where Health Coaches Are Working

With the strong business-building curriculum offered by the Primal Health Coach Institute, you might choose to go the entrepreneurial route, building and growing your own practice like a lot of health coaches do, including our own Rachel Barber. Or, you might prefer working for someone else at a gym, an integrative medical clinic, a corporation, or within one of the fastest growing trends—wellness tourism.

According to the Global Wellness Institute, wellness tourism (things like hot springs vacations, yoga or meditation retreats, and trips that focus on self-care) is a whopping $639.4 billion market. Why such a large number? Because our society is chronically overworked, overstressed, and overly attached to our digital devices—spending an average of 10 hours and 29 minutes a day looking at them, according to a 2016 Nielsen study.

Even if you decide to work within one of these growing wellness trends, you can still be self-employed, like the thousands of successful Primal Health Coaches doing just that right now.

The Benefits of Being Self-Employed

Here on the blog, we give you weekly tips and resources for building and growing your health coaching practice, creating a deeper connection with your clients, and highlighting everything from influential health coaches to inspire you, to must-read books to transform your health coaching business.

Another reason to go the self-employment route? Unlimited income potential. You likely got into health coaching to help others heal, but don’t dismiss the fact that you can make a lot of money doing it, charging anywhere from $75 to over $200 a session. And that’s just for one-on-ones. Add classes and workshops, speaking engagements, and products or books to the mix, and you’ve got a recipe for a healthy annual income.

Getting Yourself Out There

More than 80% of your potential clients are out there researching your company online before investing in what you have to offer, so if you don’t have a website, now is a good time to create one. Also, consider your social media presence. Up to 90% of B2C companies say social media is the most effective content marketing tactic. Currently, Facebook has 2.38 billion users and Instagram has 1 billion monthly users, with 500 million of them checking their feed every day and 60% of them actively looking for new products and service (i.e. your health coaching services).

So, how do you know which social media channel is right for you? It all depends on your niche audience and where they spend their time. According to this article, 62% of men and 72% of women under 65 use Facebook, and the largest demographic of Instagram users are 13-29. Based on the statistics in this article, it’s worth your while to blog, too. Companies with a blog get 97% more links to their website and are 13x more likely to have a positive return on investment for their efforts.


The data is in, and there’s never been a better time to be a health coach. We’re leading the charge in health care—helping prevent and reverse chronic diseases like diabetes and high blood pressure, supporting physicians who need our expertise in behavior change, and following our passions working within some of the fastest growing trends in the industry. We’re making a difference, and if these statistics are any sign of what’s to come, the world needs us now more than ever.

Ready to become one of the world’s most trusted, experienced and knowledgeable health coaches? Get certified as a Primal Health Coach.

Establish clout. Elevate your career. Enrich your knowledge… with the only comprehensive ancestral health certification program in existence.

Discover What You’ll Learn in the Primal Health Coach Coursework

Got questions? We have answers. Gain instant access to the Primal Health Coach Curriculum Guidebook.

In this digital guidebook, we cover:

  • How the Primal Health Coach online program works
  • What to expect from and how to use the online student center
  • Exactly what you’ll learn in each of the 20 chapters
  • The exams, and how to pass them
  • Our library of multimedia educational resources
  • The business tools we provide and the skills you’ll learn