Welcome!
- Welcome from Mark Sisson and Erin Power
- Virtual Campus Tour
- Course Overview
- Building Your Business
- Downloading Files Within the Course
- Meet Your Faculty and Staff
Legal and Support
- Important: Legal Matters
- Disclaimer and Copyright Notice
- Support
Announcements
- Introduction
- Announcements **Updated March 6, 2022
- Upcoming Webinars
Educational Resources
- Introduction
- Ebooks
- Audiobooks
- Archived Webinars
- The Council of Holistic Health Educators
- Peer and Faculty Support & Connection via Facebook
Why Primal?
- Introduction Video
- Why PHCI?
- Why Ancestral Health?
Chapter 1 - Yes, You Really Can Reprogram Your Genes
- Introduction Video
- Chapter Overview
- Quick Facts
- Genes 101
- Gene Expression, Epigenetics, and Genetic Adaptation
- Chronic/Systemic Inflammation
- Chapter Summary and References
- Coaching Your Clients
- Chapter 1 Curriculum - Audio
- Familial Genes - Audio Supplement
- Genetic Diversity - Audio Supplement
- Changing Habits - Audio Supplement
- Chapter 1 Exam
Chapter 2 - The Clues to Optimal Gene Expression Are Found in Evolution
- Introduction Video
- Chapter Overview
- Quick Facts
- The Primal Laws
- Evolutionary Health
- Primal Humans; Modern Humans; and Aging
- Chapter Summary and References
- Coaching Your Clients
- Chapter 2 Curriculum - Audio
- Primal Blueprint Laws - Audio Supplement
- Neanderthal - Audio Supplement
- Chapter 2 Exam
Chapter 3 - Your Body Prefers Burning Fat Over Carbohydrates
- Introduction Video
- Chapter Overview
- Quick Facts
- The Standard American Diet
- Metabolic Flexibility
- Fuel Partitioning
- Glucose
- Fat
- Ketones
- Recommended Macronutrient Intake Levels
- Chapter Summary and References
- Coaching Your Clients
- Chapter 3 Curriculum - Audio
- High Carb Consumption - Audio Supplement
- Dietary Ketosis - Audio Supplement
- Quality Over Quantity - Audio Supplement
- Macronutrient Calculations - Audio Supplement
- Chapter 3 Exam
Chapter 4 - 80 Percent of Your Body Composition Is Determined by How You Eat
- Introduction Video
- Chapter Overview
- Quick Facts
- Energy Balance Determines Body Composition
- Hormones
- Enzymes
- Gut Health
- Intermittent Fasting
- The Carbohydrate Curve
- The "Other Twenty Percent"
- Chapter Summary and References
- Coaching Your Clients
- Chapter 4 Curriculum - Audio
- Calories In, Calories Out - Audio Supplement
- Hormone Optimization - Audio Supplement
- Insulin Sensitivity - Audio Supplement
- Alcohol - Audio Supplement
- Intermittent Fasting - Audio Supplement
- Fasting and Exercise - Audio Supplement
- Carb Refueling - Audio Supplement
- Diet Is the Gateway - Audio Supplement
- Chapter 4 Exam
Chapter 5 - Grains Are Totally Unnecessary
- Introduction Video
- Chapter Overview
- Quick Facts
- Antinutrients
- Predominant Dietary Sources of Antinutrients
- Chapter Summary and References
- Coaching Your Clients
- Chapter 5 Curriculum - Audio
- Viewing Health Matters in Isolation - Audio Supplement
- Chapter 5 Exam
Chapter 6 - Fat and Cholesterol Are Not Your Enemy
- Introduction Video
- Chapter Overview
- Quick Facts
- The Lipid Hypothesis
- Heart Disease
- Blood Testing
- Statins
- The Fat, Cholesterol, and Heart Disease Myth
- Chapter Summary and References
- Coaching Your Clients
- Chapter 6 Curriculum - Audio
- Chronic Stress - Audio Supplement
- Opposing Beliefs - Audio Supplement
- Chapter 6 Exam
Chapter 7 - Fitness is Built on a Foundation of Frequent, Low-Intensity Movement
- Introduction Video
Chapter Overview - Quick Facts
- Dangers of Sedentary Modern Life
- Fitness Mythbusting: Chronic Cardio, Caloric Compensation, and Metabolic Rate
- Aerobic Exercise
- Heart Rate Zones
- Chapter Summary and References
- Coaching Your Clients
- Chapter 7 Curriculum - Audio
- Sedentary Patterns - Audio Supplement
- Exercise Mentality - Audio Supplement
- Chronic Cardio - Audio Supplement
- HRV Monitoring - Audio Supplement
- Chapter 7 Exam
Chapter 8 - Maximum Fitness Gains Can Be Made in Minimal Time
- Introduction Video
- Chapter Overview
- Quick Facts
- Functional Fitness
- High-Intensity Fitness
- Nutritional Considerations for Exercise
- Exercise and Longevity
- Play
- Recovery
- Chapter Summary and References
- Coaching Your Clients
- Chapter 8 Curriculum - Audio
- Resistance Training - Core Curriculum Audio Supplement
- Focus on Quality - Core Curriculum Audio Supplement
- Fasting and Exercise - Core Curriculum Audio Supplement
- Chapter 8 Exam
Chapter 9 - Eliminate SAD Foods
- Introduction Video
- Chapter Overview
- Quick Facts
- Pantry Purge Priorities
- Fats and Oils
- Sweets
- Grains
- Legumes
- Hyper-processed Foods
- Condiments
- Beverages
- Dairy Products
- Fish and Seafood
- Meat
- Potatoes
- Conducting Your Pantry Purge
- Chapter Summary and References
- Coaching Your Clients
- Chapter 9 Curriculum - Audio
- Chapter 9 Exam
Chapter 10 - Choose (The Best) Primal Foods
- Introduction Video
- Chapter Overview
- Quick Facts
- Kitchen Restock
- Shopping for Produce
- Herbs and Spices
- Meat and Poultry
- Seafood
- Eggs
- Nuts, Seeds, and Derivative Butters
- Healthy Fats and Oils
- Beverages
- Dairy
- Dark Chocolate
- Alcohol
- Supplements
- Chapter Summary and References
- Coaching Your Clients
- Chapter 10 Curriculum - Audio
- Chapter 10 Exam
Chapter 11 - Shop, Cook, and Dine Primally
- Introduction Video
- Chapter Overview
- Quick Facts
- Practical Considerations for Eating Primally
- Strategies for Buying Food
- Strategies for Cooking, and Eating (and Drinking) at Home
- Strategies for Dining Out
- Cultivating a Successful Approach
- Chapter Summary
- Coaching Your Clients
- Chapter 11 Curriculum - Audio
- Chapter 11 Exam
Chapter 12 - Exercise Primally: Move, Lift, and Sprint!
- Introduction Video
- Chapter Overview
- Quick Facts
- Primal Fitness
- Move Frequently
- Lift Heavy Things
- Sprint
- Chapter Summary and References
- Coaching Your Clients
- Chapter 12 Curriculum - Audio
- Chapter 12 Exam
Chapter 13 - Primal Lifestyle
- Introduction Video
- Chapter Overview
- Quick Facts
- Diet
- Exercise
- Work
- Sleep
- Social Connections
- Play
- Nature
- Sunlight
- Slow Life Down
- Chapter Summary and References
- Coaching Your Clients
- Chapter 13 Curriculum - Audio
- Chapter 13 Exam
Chapter 14 - Programming Primal Health
- Chapter Overview
- Coaching Formats
- Recommendation: Begin with One-on-One Coaching
- CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching
- Use Short-Duration Challenges to Leverage Your Individual Program
- CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients
- The 12-Week Primal Health Coaching Program Flow
- On-Boarding Your New One-on-One Client
- Intake
- After Intake: Session One
- Bi-Weekly Education Sessions
- Weekly Check-In
- Coaching Conversations
- Additional Coaching Tools
- Tracking Progress: Successes and Struggles
- Common Client Concerns
- Get Ready to Graduate Your Client
- Program Completion
- DEMO: A 12-Week Primal Health Coaching Relationship
- PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program
- PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge
- Chapter 14 Exam
PRIMAL HEALTH AND NUTRITION FINAL EXAM
- Primal Health and Nutrition Final Exam
Coaching Expert Pillar
- Welcome
- Legal and Support
- Resources
Chapter 15 - Scope of Practice
- Disclaimer
- Introduction Video
- Defining Your Value as a Health Coach
- Scope of Practice
- What Can Health Coaches Say and Do
- How to Operate as a Health Coach Without Giving Individualized Nutrition Advice
- Chapter 15 Curriculum - Audio
- Chapter 15 Exam
Coaching Practicum #1: Understanding Your Scope
- Regional Regulations
- WORKSHEET: Scope of Practice
Chapter 16 - Coaching Foundations
- What Is Health Coaching?
- The Primal Health Coach Model
- Your Secret Sauce: What Kind of Coach Are You?
- WORKSHEET: Discover Your Secret Sauce
- Code of Ethics
- Professional Conduct
- The Illness-Wellness Continuum
- Chapter Summary
- Chapter 16 Curriculum - Audio
- Chapter 16 Exam
Coaching Practicum #2: Reframing Imposter Syndrome
- Imposter Syndrome
- Reframing
- Practicum: Reframing Imposter Syndrome
Chapter 17 - The Art & Science of Health Coaching
- The Client-Centered Coaching Relationship
- Coaching Relationship Framework
- Overview of the Client-Centered Coaching Session
- Letting the Client Lead: Coaching in Action
- The Transtheoretical Model (Stages of Change)
- Self-Determination Theory
- Social Cognitive Theory
- Motivational Interviewing
- Active Listening and Reflection
- Goal-Setting
- Accountability and Compliance
- Goal-Setting Summary: Assess Client Confidence and Identify Barriers
- Chapter Summary
- Chapter 17 Curriculum - Audio
- Chapter 17 Exam
Coaching Practicum #3: Coaching Role-Play
- The Three-Way Coaching Role-Play
- Peer-to-Peer Practicum: Coaching Role-Play
Chapter 18 - Advanced Coaching Layers
- Chapter Overview
- Introduction
- Introduction - Audio Supplement
- Coaching Best Practices
- Coaching Best Practices - Video Supplement
- Coaching Best Practices - Audio Supplement
- The Emotional Layer
- Working with Clients on an Emotional Level
- Working with Clients on an Emotional Level - Audio Supplement
- The Behavioral Layer
- Working with Clients on a Behavioral Level
- Working with Clients on a Behavioral Level - Audio Supplement
- The Mental Layer
- Working with Clients on a Mental Level
- Working with Clients on a Mental Level - Audio Supplement
- The Spiritual Layer
- Working with Clients on the Spiritual Level
- Working with Clients on a Spiritual Level - Audio Supplement
- The Relationship Layer
- Working with Clients on Their Relationships
- Working with Clients on Their Relationships - Audio Supplement
- Chapter 18 Curriculum - Audio
- COACHING DEMO(s): Primal Health Coaching Conversations
- Chapter 18 Exam
Coaching Practicum #4: Case Studies
- Introduction
- Case Study #1: Sarah
- Case Study #2: Heather
- Case Study #3: David
- Case Study #4: Diana
- Practicum: Case Studies
COACHING EXPERT FINAL EXAM
- Coaching Expert Final Exam
Business Expert Pillar
- Welcome
- Legal and Support
- Resources
Business-Building Introduction: Building Your Coaching Business
- Introduction
- Skills for Building a Successful Business
- You Don't HAVE to Build a Business if You Don't Want To
- Business Building Checklist
Chapter 19 - What Problem Do You Solve for Whom?
- Who Are You, Who Do You Help, Why, and How?
- Who Are You?
- EXERCISE: Write Your Story
- Who Do You Help?
- EXERCISE: Discover Your Ideal Client
- What Is Your Unique Value Proposition?
- EXERCISE: Create Your Unique Value Proposition
- Chapter 19 Curriculum Audio
- Chapter 19 Exam
Business Development Project #1: Write Your One-Page
- Write Your One-Page
Chapter 20 - Programming - Create a Health Coaching Product
- Create a Signature Health Coaching Product
- Coaching Formats
- Recommendation: Begin with One-on-One Coaching
- CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching
- The Short-Duration Challenge
- CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients
- 12-Week Primal Health Coaching Program Flow
- Enrolling Your Client
- Intake
- The Onboarding Session
- Weekly Check-In
- Additional Coaching Tools
- Client Successes and Struggles
- Graduate Your Client
- Program Completion: Celebrate Success
- DEMO: A 12-Week Primal Health Coaching Relationship
- PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program
- PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge
- PrimalPro™
- Chapter 20 Curriculum Audio
- Chapter 20 Exam
Business Development Project #2: Product Ideation and Creation
- Build It and Get Ready To Sell It. Yes: Right Now!
- Product Ideation
- Determine Your Pricing
- Name Your Product
- Sell Your Product
- Create Online Forms
- Audit the Customer Experience
Chapter 21 - Liability and Protecting Yourself
- Protect Yourself from Liability
- Create a Disclaimer
- Publish your Terms and Conditions
- Privacy
- Have a Coach-Client Agreement
- The #1 Way to Protect Yourself...
- Liability Insurance
- Hire a Lawyer
- Chapter 3 Curriculum Audio
- Chapter 3 Exam
BONUS: Legal Help for Health Coaches, from Cory Sterling
- Welcome from Cory Sterling
- Operating Safely and Legally As a Health Coach
- The 3-4 Agreements you Need to Operate Online
- Waiver of Liability
- Client Service Agreement
- Putting it All Together
Business Development Project #3: Set Up your Business
- What Business Type is Best?
- EXERCISE: Write your Disclaimer, Terms and Conditions, and Privacy Policy
- EXERCISE: Write Your Client Agreement
Chapter 22 - Marketing
- Introduction to Small Business Marketing
- Build Your Marketing Plan
- Client Generation Blueprint
- Inbound Marketing: Help Clients Find YOU
- ATTRACT: Content Marketing
- CONVERT: Turn Traffic into Leads
- CONVERT: Nurture Leads with Automated Email
- CLOSE: Email Examples
- CLOSE: Making the Sale
- DELIGHT: Impress Your Clients and Earn Referral Business
- How, When, and What to Outsource
- Marketing Glossary
- Chapter Summary
- Chapter 19 Curriculum - Audio
- Chapter 19 Exam
Business Development Project #4: Put Yourself "Out There"
- Search for a Web Domain and Social Media Handles
- Build a Website
- TUTORIAL: How to Build a Website and Blog in WordPress
- Connect Your Website to Your Domain
- Connect Your Email Address to Your Website
- TUTORIAL: Create a PDF eBook as a Lead Magnet
- TUTORIAL: Set Up an Autoresponder Sequence with MailChimp
- TUTORIAL: Set Up an Autoresponder Sequence with Keap
- EXERCISE: Create and Post Content
- EXERCISE: Business Analysis
Chapter 23 - Sales & Enrollment
- Sales = Enrollment
- Sales and Your Money Mindset
- Authentic Engagement
- You Only Need One Client
- Video Supplement: Sales Is Just a Conversation
- Discovery: Securing Clients
- Mindset: The Key to Enrollment
- Pricing: What to Charge?
- A NO Is Usually a MAYBE
- It's a YES: Now You're a Coach
- Chapter 23 Curriculum - Audio
- Chapter 23 Exam
Business Development Project #5: Create an Enrollment Framework
- EXERCISE: Build Your Framework for the Discovery Call
BUSINESS EXPERT FINAL EXAM
- Business Expert Final Exam