Last Updated: June 19, 2020

To our Primal Health Coach Institute Family,

The senseless deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless others have left us saddened, grieving, and seeking ways to take action.

As an organization devoted to cultivating lasting change, we oppose systemic racism and are committed to doing our part to make a difference. PHCI has always had a zero-tolerance policy toward discrimination and we’re proud to stand in solidarity with BIPOC (black, indigenous, and people of color).

As educators, it’s our responsibility to set an example for our students, our graduates, our families, and our communities. To that end, we’re committed to fighting racism, prejudice, and inequality, not just through our words, but also through our actions.

Here are 4 specific steps we are taking:

  • Granting equity scholarships for disadvantaged students. For those with a passion for health and wellness, regardless of income or background, our scholarships provide the financial assistance needed to pursue a career in this growing industry.
  • Publishing more inclusive content. We’ll be showcasing more of our BIPOC graduates making a difference in the world, as well as addressing the struggles they face, from discrimination to the realities of being at an increased risk of chronic disease.
  • Continuing to educate ourselves. Books including How To Be An Antiracist by Ibram X. Kendi, So You Want to Talk About Race by Ijeoma Oluo, and White Fragility: Why It’s So Hard for White People to Talk About Racism by Robin DiAngelo are a good place to start. You can support black-owned bookstores by purchasing through the links above or from the retailers on this list.
  • Seeking guidance on diversification. In an effort to continue to diversify our staff and advisory board, we’re seeking guidance and support on how to reach out to BIPOC when hiring for new positions.

We have always been advocates for change. And this is no exception. We believe that everyone—of any color, race, background, or economic ability—should have the right to equality, inclusion, and education.

Thank you for your commitment to PHCI and allowing us to serve you.


Aaron Fox

Co-Founder, Primal Health Coach Institute