We all know the general pros and cons for starting your own business, from the freedom to build your business on your own terms to the excuse that you don’t have the knowledge or resources to see it through. When it comes to health coaching, however, we’re talking about an industry that seeks to bridge the gap and fill in the blanks, from growing interest in health coaching to a large network of community support. Let’s take a look at some of the reasons why running your own health coaching business may be entirely for you, some of the tools to help you get there, and what you can achieve if you let intuition, creativity, and confidence guide you.

10 Reasons Why Working as a Health Coach Is Awesome

1. It’s a real confidence booster.

As a business owner/sole proprietor, you get to be the founder of your own empire that you build from the ground up (with the network of support and information the community provides). Even if you have no one working directly underneath you, this type of work really boosts your leadership and communication skills, especially if you’re used to taking direction rather than giving it. As you reach out and connect with clients as an expert in your field, you’ll find that knowing what you’re talking about and having people come to you for the guidance you’ve trained for and cultivated is a truly rewarding experience that will transform you—don’t be surprised if you find yourself becoming a better overall communicator, a stronger public speaker, or holding your head up higher.

2. It stimulates creativity.

Creativity and entrepreneurship go hand-in-hand. Though starting your own health coaching business has its challenges, being prompted to come up with creative solutions stimulates the problem-solving centers of your brain in a way that can positively impact other areas of your life, like in your personal relationships, or how you manage or interact with your home environment. As you work your way through the step-by-step process to becoming a health coach, you’ll get to flex your interpersonal skills, artistic skills, communication skills, and more, and might end up discovering that part of the process along the way really gets your juices flowing—like coming up with the perfect business name, or cultivating a fun Instagram profile that really stands out.

3. You’re the boss.

This one gets tossed around a lot on lists like these, but is one of the more attractive reasons why people start their own health coaching business. Maybe you’ve had a boss or two you didn’t gel with, or maybe you haven’t, but either way, not having to answer to someone else or worry about how they might react when you approach them with new ideas provides a type of freedom which really appeals to those drawn towards an independent career in health coaching. Those who think ‘outside the box’ often thrive within smaller, more flexible environments, and have great capacity for leadership and growth when they are not confined by more constricting sets of rules that larger corporate environments operate on.

4. You get to run on “you” time.

Maybe you’re not a “morning person,” or maybe you’re ready to get up and at ‘em at 6 a.m. while everyone else is still asleep. As an independent health coach, you get to truly find your “flow,” and structure your days and weeks in a way that really works best for your natural timetable, not someone else’s. (Not sure where to start? Check out our “Day in the Life of a Primal Health Coach” series for inspiration.) Though having only your own timetable to hold you accountable can sometimes be a challenge, these days there are many timekeeping apps or hacks such as the Pomodoro Technique to help keep you on track.

5. There’s a vast array of tools at your fingertips you may not even know about.

Many of our health coaches are social media stars, podcasters, or run successful online workshops. Others have partnered with gyms or offer their services as a corporate coach. As a health coach working from home, whether you conduct your sessions over Zoom, Skype, FaceTime, through one-on-one meetings in your home office, group coaching workshops, or offer your services via online education platforms, the wealth of technology available for entrepreneurs—we’ve drafted a list of our favorites here—makes becoming a health coach easier and more exciting than ever. And nowadays, technology is your friend, not your enemy. In 2020, these apps and programs are so intuitive and easy-to-use, designed for people with little-to-no technical experience to get up and running (it’s also easier these days to outsource tasks that don’t appeal to you). Building your own website, launching a podcast, even self-publishing a book is now a simplified and achievable process no matter what your background or previous experience is. And it’s fun!

6. The growth potential is limitless.

Sometimes we find ourselves in a profession that has no potential for growth, or perhaps the growth potential doesn’t align with your self-actualization—maybe climbing the corporate ladder to a high-stress, high-level management position isn’t for you, for instance. Health and wellness coaching has been steadily on the rise, and with the changing tide of our economic landscape, this is an industry with some staying power. It’s also an industry where you’re not alone—once you’re part of the ancestral health community, you can connect with fellow coaches who may wish to partner or go in on a joint venture together, such as a one time or seasonal online or in-person workshop.

7. You get to be a lifelong learner.

We’ve all heard the old sales pitch enticing you to make money doing what you love, but as a health coach, you truly get to practice what you preach. As a lifelong learner and your own showrunner, you get to keep digging into areas that most fascinate you, developing and altering your practice to suit your needs and your clients’ needs, learning from your mistakes and implementing changes that will improve the health of your business—all on your own time and at your own discretion. This means you’re always growing, never getting stuck in a rut—and if you do, your creative, problem-solving, entrepreneurial brain will get you out of it (and being part of a health coaching certification program with an active business building community doesn’t hurt, either.)

8. You can branch out and get funky.

Are you into yoga or acupuncture? Reiki? Breathwork? Maybe you’re a diehard convert to the Keto diet or CrossFit and want to spread the word. All of these align well with a primal, ancestral approach to wellness, and can easily be integrated into your practice—it might well be a key component of your niche development. Building your own health coaching business means you get to choose and develop the practice of your dreams on your terms, sharing the tools you love that have brought you a life of health and wellness with other people while earning a living. Your interests and passions are your niche, and building your practice around them will draw clients to you with like-minded ideologies and goals.

9. You get to meet new people who care about the same things you do.

—Possibly from all over the world, depending on the reach of your practice. Not only does your impact on your clients provide fulfillment and allow you to share in their stories, the health coaching community is vibrant and active, with a strong presence on social media and in locations around the world. It doesn’t matter where you are located—with business being conducted increasingly online, especially in 2020, you’re less limited by your region, and as long as you’re comfortable scheduling across time zones, the reach of your practice can potentially touch clients around the world whose diverse experiences and stories will only make you a better health coach.

10. You get to make a tangible, lasting impact on people’s lives.

To us, this is the most important component of being a health coach. Your clients’ health branches out into literally every aspect of their lives, and as health coaches, we get to influence their physical, mental, and emotional well-being in a way that is truly transformative. Rather than just patching up what’s wrong on the surface, which is what conventional medicine too often does, you are helping people create lifestyle changes that can fundamentally turn their lives around to find health, freedom, and happiness in a fast-paced world full of potential obstacles and pitfalls. So get out there and start building—one step at a time—the health coaching practice that you want to see in the world.

Ready to become one of the world’s most trusted, experienced and knowledgeable health coaches? Get certified as a Primal Health Coach.

Establish clout. Elevate your career. Enrich your knowledge… with the only comprehensive ancestral health certification program in existence.

Discover What You’ll Learn in the Primal Health Coach Coursework

Got questions? We have answers. Gain instant access to the Primal Health Coach Curriculum Guidebook.

In this digital guidebook, we cover:

  • How the Primal Health Coach online program works
  • What to expect from and how to use the online student center
  • Exactly what you’ll learn in each of the 20 chapters
  • The exams, and how to pass them
  • Our library of multimedia educational resources
  • The business tools we provide and the skills you’ll learn