Struggling to get clients? Discover the proven system health coaches trust.
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Finally - A Proven Method to Generate Clients for Your Health Coaching Practice
Launch your health coaching business, land clients, and earn revenue in weeks — not years.
The Health Coach Client Blueprint™ is a tried and tested, step-by-step system for consistently attracting and converting paying health coaching clients - so you can finally build the business of your dreams.
Whether you’re struggling to get your first few clients or ready to scale with more consistency, this program will give you the clarity, confidence, and structure you need to finally succeed.
If You're Struggling to Get Clients, You're Not Alone
If you’re a certified health coach who’s passionate about helping others - but you can’t seem to get a steady stream of clients - you’re not alone.
You’ve done the hard work of getting certified. You believe in the power of health coaching. And you know you have what it takes to help people live healthier, more vibrant lives.
But when it comes to finding clients, everything feels... harder than it should. You’ve likely:
And at some point, maybe you’ve even wondered: Is it me? Am I doing something wrong?
You’re not.
You just haven’t been given a clear, repeatable system for attracting and enrolling clients—a system that’s designed specifically for health coaches, and built around how real human beings actually find coaches and say yes to support.
This course is going to help you finally do that by showing you how to:
The Health Coach Client Blueprint™ was created to meet you where you are - and take you to where you want to be: confidently marketing yourself, filling your coaching roster, and finally making the impact (and income) you set out to achieve.
Why Passion Isn't Enough - You Need a System
Let’s take a moment to acknowledge something important: you became a health coach because you care. You care deeply about people. You want to help others feel better, live better, and thrive. You’ve dedicated yourself to this path not because it’s easy, but because it’s meaningful.
And yet, despite that passion - and the hours you’ve poured into your education - you’re now facing something you never expected: a lack of clients, a lack of clarity, and a growing sense of doubt.
You didn’t sign up for this to feel invisible. You didn’t get certified just to scroll social media, second-guess your every move, and wonder if you’ll ever make enough to replace your current income - or even cover your bills.
Most coaches start out full of hope. You create a logo. Build a website. Post helpful content. Maybe offer free sessions to get momentum. But when the response is slow - or worse, nonexistent - it’s disheartening.
You start questioning everything: Is my niche wrong? Do people even want coaching? Am I cut out for this?
Let us reassure you: it’s not you. It’s the lack of a reliable system.
You’ve probably been told things like:
But without structure, strategy, and step-by-step support, these tips become overwhelming - and ineffective.
Meanwhile, your mission to serve, to heal, to guide people toward better health? It’s put on hold. That calling in your heart begins to feel like a burden instead of a blessing.
And quietly, you wonder: What if I never figure this out? What if this dream just… doesn’t happen?
This is the point where many gifted, compassionate coaches give up. But not you.
Because you’re here. You’re still searching. And now, you’ve found the missing piece:
A proven, strategic, and coach-specific system to help you attract and convert the clients you’re meant to serve.
The Health Coach Client Blueprint™ was created just for you. To take the guesswork out of growing your business, and to help you finally create the income, impact, and freedom you’ve always envisioned.
The Answer You've Been Searching For
INTRODUCING THE HEALTH COACH CLIENT BLUEPRINT™
A proprietary, proven method for turning certified health coaches into client-generating professionals. Whether you’re just getting started or have been spinning your wheels for a while, this program will give you everything you need to:
This isn’t a theory. It’s a step-by-step blueprint.
And the results? They're life-changing.
Imagine waking up on a Monday morning with a full calendar of excited, committed clients who can't wait to meet with you. Imagine checking your DMs and finding not one, but three new inquiries from ideal prospects who already trust you because your message finally resonates. Imagine knowing exactly what to post, what to say, and how to lead someone from follower to paying client—with ease.
No more wondering where your next client is coming from. No more slashing your prices or offering free sessions out of desperation. No more feeling like you're throwing spaghetti at the wall.
Instead, you're running a business with structure. A business with momentum. A business that consistently generates income, impact, and opportunities - because you’re following a blueprint that works.
That’s what the Health Coach Client Blueprint™ delivers. Predictable results. Empowered confidence. And a business you love waking up to every single day.
Who This Is For
The Health Coach Client Blueprint™ is designed for aspiring and practicing health coaches who want to confidently launch or grow their business without wasting time on trial and error. It’s a perfect fit if you:
If that sounds like you, the Health Coach Client Blueprint™ will give you the exact tools, training, and confidence you need to get results fast.
Who This Is Not For
The Health Coach Client Blueprint™ isn’t for everyone, and that’s intentional. This program will not be a good fit if you:
If that sounds like you, this program probably isn’t the right fit. But if you’re motivated, passionate, and ready to do the work, the Health Coach Client Blueprint™ can fast-track your success.
Trusted Worldwide by Thousands of Health Coaches
For over 10 years, Primal Health Coach Institute has been a leader in health coach education, helping thousands of graduates across 80+ countries build thriving careers and transform lives. Our global community of coaches is proof that when you choose PHCI, you’re joining a trusted, established program with a proven track record of success.
Learn from Someone Who’s Walked the Walk
The Health Coach Client Blueprint™ is led by Amber Shaw - an internationally recognized authority in health, wellness, and business coaching. Amber is a board-certified health and wellness coach (NBC-HWC) and certified fitness professional (ISSA) with over five years of experience coaching thousands of women worldwide.
But Amber’s credibility doesn’t stop at certifications. Her story is one of real-world reinvention. At the age of 40, facing burnout in her corporate career and the emotional turmoil of a painful divorce, Amber took radical ownership of her future. It was at a yoga retreat - during one of the most difficult chapters of her life - that she decided to rewrite her story.
Six months later, she launched her first coaching business. Within months, she had scaled it to six figures, left her corporate job behind, and was running her coaching business full-time - all while raising two children on her own.
Since then, Amber has gone on to:
Amber knows firsthand what it takes to build a business from scratch - without tech skills, marketing degrees, or a big online following. And she brings that same real-world, heart-led approach to every module of this course.
Her mission is to help mission-driven coaches - just like you - build profitable, purpose-driven businesses that support their families, create financial freedom, and open doors they never thought possible.
This course is also brought to you by the Primal Health Coach Institute, a trusted industry leader that has certified and supported thousands of health coaches over the past 10 years. Together, Amber and PHCI are delivering a proven, powerful system to help you turn your coaching skills into a thriving business.
AS FEATURED ON
What Other Business Coaching Programs Get Wrong
Let’s be honest - there’s no shortage of business coaching programs out there. But if you’ve taken one before (or even just followed a few coaches on social media), you’ve likely run into one of these problems:
They’re not made for health coaches. Most programs are built for generic online businesses and miss the unique needs, ethics, and relationships that health coaching requires.
They’re overwhelming and bloated. With endless modules, fancy funnels, and tech tools you don’t need, they leave you more confused than when you started.
They focus on branding instead of booking clients. Pretty logos and color palettes are fun - but they won’t help you land your first client. We focus on what actually moves the needle.
They teach hype, not heart. High-pressure sales tactics and one-size-fits-all scripts don’t resonate with mission-driven health coaches like you.
They don’t provide personal feedback. You’re handed information and left to figure it out on your own, without support, accountability, or mentorship.
The Health Coach Client Blueprint™ was built to solve all of that.
Every lesson, every tool, every workshop is designed specifically for health coaches - to help you launch or grow a thriving business grounded in integrity, connection, and real client results.
This program isn’t about making noise. It’s about making a difference - and getting paid to do it.
Exactly What You'll Learn - and How You'll Learn It
The Health Coach Client Blueprint™ is more than just an online course—it’s a 6-month virtual coaching and mentorship program designed to help you create a product that sells and a coaching business that excels. Here's what’s included:
Core Curriculum (Online Modules)
Step-by-step video lessons that walk you through the exact system to attract and convert clients.
Here’s what you’ll master:
Clients Are ONLY Seeking Expert Help
Discover why clients are actively looking for expert guidance - not general support - and how to position yourself as the trusted authority they want to hire. You’ll learn how to translate vague client struggles into clear, solvable problems, helping potential clients see you as the answer they’ve been searching for.
Niche Alignment Map
Clarify your niche in a way that feels aligned and profitable. This 4-step process blends self-reflection with real market research to help you define your zone of genius, craft messaging that resonates, and validate demand - so you can speak confidently to the people you’re here to serve.
Core Offer Framework
Design a compelling, results-oriented coaching offer that sells. You’ll map your client journey, package your expertise into a signature method, and create a clear path to a powerful first-step win - ensuring your offer stands out and delivers transformation.
Lead-to-Client Blueprint
Skip the complicated funnels and tech overwhelm. Learn simple, low-lift strategies to generate interest, build trust, and enroll your first 1–5 paying clients - without needing a big audience or expensive tools.
Build a Business Toolkit
Get set up for success with the essential tech tools you need - without overcomplicating it. We’ll show you how to use platforms like Stripe, Zoom, and Canva within the context of your coaching business, so you can launch smoothly and professionally.
Client Visibility System
Attract attention and grow your audience with smart, effective visibility tactics. You’ll master our VIRAL™ content method, craft an optimized social media profile, and implement a Reels strategy that helps the right people find - and trust - you.
Confident Sales Method
Learn how to sell without feeling pushy. This module breaks down our conversation-first sales strategy, including DM scripts, story frameworks, and poll prompts that help you lead clients toward a “yes” with confidence and authenticity.
Simplified Launch Path
Bring your offer to the world with ease. You’ll learn how to launch in a streamlined way that drives discovery calls, validates your offer, and builds momentum - without needing a huge audience or fancy funnel.
Client Delivery & Retention
Deliver an exceptional client experience from start to finish. This chapter gives you tools for onboarding, setting boundaries, tracking progress, and increasing retention - so your clients get better results, and your business grows from referrals and long-term success.
Plus, Coaching, Mentorship, and Community That Drive Results
Live Weekly Workshops
(24+ Hours of Live Instruction)
Each week, join your lead course instructor, Amber Shaw, for a live, interactive group workshop. These sessions expand on course topics, provide real-time support, and help you stay on track to build your client-generating business. Replays are always available.
Personalized Mentorship &
Actionable Feedback
Throughout the program, you’ll receive direct guidance and curated feedback on your niche, offer, messaging, visibility strategies, and more. We’ll meet you where you are - and help you get where you want to go.
Private Member Group
Get support and encouragement from your peers and faculty in our private student community. This group provides built-in accountability, feedback, and celebration of your wins - and houses the replays of all live workshops.
This course isn’t just about learning. It’s about doing. You’ll finish the program with
paying clients, a proven system, and a business you’re proud to call your own.
Limited-Time Bonuses to Accelerate Your Success
These plug-and-play bonuses are designed to remove every barrier that might stop you from getting clients - faster. They’re the exact shortcuts, scripts, and templates that make taking action simple, even if you’re starting from scratch.
The 30-Day Client Kickstart Calendar
Your exact day-by-day plan for landing your first leads - fast.
No guesswork. No overthinking. Just open the calendar and follow the simple daily actions to:
Perfect if you’re feeling stuck wondering “what do I do first?”
Download: Fillable Client Kickstart Calendar (Google Doc + PDF)
Value: $97 FREE
Plug-and-Play Visibility Templates
Get seen in 7 days—even with zero audience.
Done-for-you templates you can copy + paste to attract your first clients online without spending a dime on ads.
Perfect if you’re overwhelmed by social media or think you need a huge audience before you start.
Download: Plug-and-Play Visibility Templates (Google Doc)
Value: $147 FREE
The Zero-Salesy Conversion Scripts
Say the right words that turn interest into “YES” - without feeling pushy.
No more cringing at “sales.”
These scripts make guiding someone into your program feel natural, easy, and authentic.
Perfect if you’re worried you’re “not a salesperson” or afraid of being too pushy.
Download: Sales Script Pack (PDF)
Value: $197 FREE
The Zero-Ad Client Attraction Blueprint
Clients without ads. Clients without complicated funnels. Clients without years of waiting.
This is your fast-track plan for attracting paying clients with simple, organic methods you can use TODAY.
Perfect if you’re afraid you’ll need a big budget, tons of time, or complicated tech to get started.
Download: Zero-Ad Client Attraction Blueprint (Google Doc)
Value: $97 FREE
40 ChatGPT Prompts to Land Clients Faster
Plug-and-play ChatGPT prompts to create content, posts, and messages that attract the RIGHT clients - without staring at a blank screen.
Perfect if you’re overwhelmed by creating content or worried you’re “not good at social media.”
Download: Client-Attracting ChatGPT Prompts (Google Doc)
Value: $97 FREE
The Bonus Stack Summary
Enroll today & get $635 in plug-and-play bonuses that remove every
fear holding you back from your first client.
BONUS #1: The 30-Day Client Kickstart Calendar
Know exactly what to do your first month to land leads ($97 value)
BONUS #2: Plug-and-Play Visibility Templates
Done-for-you posts, bios, and DM scripts that get you seen in 7 days ($147 value)
BONUS #3: The Zero-Salesy Conversion Scripts
Confidently guide someone to YES without feeling pushy ($197 value)
BONUS #4: The Zero-Ad Client Attraction Blueprint
Get clients with simple, organic methods you can copy today ($97 value)
BONUS #5: 40 ChatGPT Prompts to Land Clients Faster
Write content that attracts the right people in minutes ($97 value)
Total bonus value: $635 — yours FREE when you join
The Health Coach Client Blueprint™ today.
How these bonuses kill the biggest objections:
“I don’t know where to start” → The 30-Day Client Kickstart Calendar
“I’m bad at social media” → Plug-and-Play Visibility Templates + ChatGPT Prompts
“I’m not good at sales” → Zero-Salesy Conversion Scripts
“I can’t afford ads” → Zero-Ad Client Attraction Blueprint
Real Results from Real Coaches
The writing exercises and webinar discussions helped me define the nature of my product. Without the course, I don't know how I would have learned the "nuts and bolts" of an online health coaches operating infrastructure.
Andrew Rubie
The course really helped me develop focus but more important than that it helped me with my mindset. My favorite part is developing my avatar client and figuring out what the specific problem I can solve is. That was so enlightening! From there I was able to adjust my mindset and when I started getting lost in the weeds of all the details I was able to pull my self back out by refocusing on my client and the problem I solve. I find it so helpful to be able to double check that I am speaking to that client. It's been such a helpful framework especially as I enter into social media where everyone is out there talking about everything!
Jessica Lindeman
The tactical/practical steps we went through were incredibly helpful. I especially found Erin's "don't put the cart before the horse" approach very useful for staying focused. And the program helped me to hone in on my specialty and the problem I want to help people solve.
Nancy Szczepanski
Affordable Investment, Big Returns
You’re just one client away from covering the cost of this entire program.
Pay in Full
$1,995
Easy Payment Plan Option
$704/mo
For 3 months
Try It Risk-Free with Our 30-Day Guarantee
We stand behind every promise in this program. If you complete the first few modules, implement the work, and don’t feel like this is the most valuable training you’ve ever received on building your health coaching business, we’ll refund you in full. No questions asked.
Frequently Asked Questions
Nope! If you’re struggling to get consistent clients, this course will help - whether you’re brand new or have been at it for a while.
Not at all. This course is designed for coaches with small or no audiences. We show you how to get clients without tech or funnels.
Good news - you don’t have to be. Our Confident Sales Method will show you how to sell through conversation, not pressure.
You’ll have full access to all course materials, live workshops, mentorship, and the private community for the full 6 months of the program. This structure is designed to keep you focused and supported as you take action and implement. Replays of all live calls will be available during your enrollment period so you can revisit and review as needed.
Claim Your Spot Before Seats Sell Out
Seats are limited.
And yes, urgency matters. But this isn’t just about a deadline on the calendar—it’s about the opportunity in front of you.
Let’s be honest. If you don’t make a change today, where will you be a month from now? A year from now? Probably still second-guessing your offers, still hoping a client will randomly appear, still watching other coaches “make it” while you wonder if you ever will.
If you’re waiting for the perfect moment—when the stars align, the timing feels ideal, and you magically feel 100% ready—you’ll be waiting forever. The truth is, you don’t need more time. You need a plan.
This is the plan.
The Health Coach Client Blueprint™ has everything you need to shift from hesitation to action, from confusion to clarity, from stuck to fully booked. You’ll stop wasting time on guesswork and start making real progress—within weeks, not years.
This program has helped countless health coaches break out of the cycle of self-doubt and into a rhythm of consistent client growth. It works—if you work it.
And with our 30-day money-back guarantee, there’s no risk.
So the real question is: what are you waiting for? Because if not now… when?
Make this your moment. Enroll now. Let’s get to work.
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