Empowering Women to Become Stronger and Fitter Through Informed Coaching


Learn how to address the physiological, hormonal, behavioral, mental, and cultural factors that come into play when coaching women.

Strength Training for Women Logo Mark

Study Online

Learn on your own time from the convenience of your computer, smartphone, or tablet—at home, on your commute, anytime, anywhere.

Lifetime Access

With lifetime access, you never stop learning.

Community Support

Get support from PHCI faculty, students, and grads from around the world.

What You'll Receive

PHCI’s Strength Training for Women Specialist Certification dives deep into the differences and challenges that affect how many women optimize health, strength, and muscle-building. Coaches come away with a better understanding of the obstacles, questions, needs, and goals of women looking to get stronger and fitter. 
  • Online course made up of 6 chapters of multimedia educational resources
  • Written chapters with complementary video and audio supplements for all learning styles.
  • Strength-training template
  • A 4-week strength-training template that can be used with beginner to intermediate-level clients and is easy to tailor to specific goals.
  • Coaching development
  • The Coaching Your Clients section ties together the educational content with specific recommendations for coaching women.
  • Scope of practice guidance
  • We cover legal issues to help you keep your business secure and make sure your language and services are compliant with regulations.
  • Access to a private Primal Health Coach Institute Facebook community
  • You’ll have the support of the Primal Health Coach Institute team and your peers in our private Facebook community and build a robust network of committed health and fitness pros.






What You'll Learn

Equal parts fitness and coaching, our Strength Training for Women course addresses the many differentiating factors that can impact a woman’s health and fitness journey, from skeletal and muscular differences to the vast hormonal fluctuations throughout life stages, unique dietary requirements, psychological and behavioral impacts of the fitness cultural milieu that women inhabit, and more.
  • Best practices for nutrition and hydration for women
  • Best practices for strength training for women
  • Recovery: why women may have different abilities and requirements, the different types, and how stress management plays into health and strength gains
  • Physiological and hormonal considerations, including how these impact muscle and fat distribution
  • Training and nutrition applications during pregnancy and through menopause
  • A discussion and analysis of fitness culture and its messaging towards women, including its implications on women as consumers of fitness and nutrition information and how it affects self-esteem, health, and behavior

Course Outline


Welcome, and Why We Created This Course

Meet Your Faculty and Staff

Course Overview

Legal & Support

Disclaimer and Copyright Notice





Frequently Asked Questions About Strength Training for Women


Bonus Educational Material


There Is More to Fitness Than Cardio - Interview with Instructor Ashleigh VanHouten

How to Become an Effective Women's Strength Training Expert - Interview with Instructor Ashleigh VanHouten

Chapter 1: Introduction & Key Concepts


Chapter Overview

Quick Facts

Key Concept 1: Nutrition and Hydration

Key Concept 2: Training

Key Concept 3: Recovery

Key Concept 4: Hormonal Considerations

Key Concept 5: Physiological Considerations

Key Concept 6: Fitness Culture

Chapter Summary and References

Coaching Your Clients

Chapter 1 Curriculum Audio

Chapter 1 Exam

Practicum: Key Concepts

Chapter 2: Nutrition and Hydration


Chapter Overview

Quick Facts


Monitoring (and Coaching) Hydration


An Overview of Macros (and Why They Matter)

Crafting a Client’s Nutritional Goals

Maximizing Compliance & Success

Co-Creating Your Client’s Eating Strategy

How Does Alcohol Fit Into a Nutrition Plan?

Chapter Summary and References

Coaching Your Clients

Chapter 2 Curriculum Audio

Chapter 2 Exam

Practicum: Nutrition and Hydration

Curriculum Supplement - Strength Training and Fasting

Curriculum Supplement - Does Your Client Need Supplements?

Chapter 3: Training


Chapter Overview

Quick Facts

3 Key Factors for Strength Building

Language Matters: Understanding Terms

Designing a Training Plan

Training Plan Template

Troubleshooting: Signs a Program May Not Be Working (and Why)

Chapter Summary and References

Coaching Your Clients

Chapter 3 Curriculum Audio

Chapter 3 Exam

Practicum: Develop a Training Plan

Curriculum Supplement - Movement Cadence

Chapter 4: Recovery


Chapter Overview

Quick Facts

What Is Stress?

What Is Recovery, and Why Is It Necessary?

The Ultimate Recovery Tool: Sleep

What Happens When Recovery Is Not a Priority

Chapter Summary and References

Coaching Your Clients

Chapter 4 Curriculum Audio

Chapter 4 Exam

Practicum: Recovery

Curriculum Supplement: What Is the DUTCH Test and Why Is It Helpful?

Curriculum Supplement - Breathing for Calm and Focus: A Box-Breath Tutorial

Chapter 5: Physiological and Hormonal Considerations


Chapter Overview

Quick Facts

Female Physiological Traits That (May) Impact Strength Training

Sex Hormones and Their Impact Throughout the Life Cycle




Chapter Summary and References

Chapter 5 Curriculum Audio

Chapter 5  Exam

Practicum: Physiological and Hormonal Considerations

Curriculum Supplement - Fat Placement and Body Composition in Females

Chapter 6: Fitness Culture


Chapter Overview

Quick Facts

The Current Landscape of Fitness Culture: An Uphill Battle

Harmful Features of Fitness Culture

Eating Disorders and Other Mental Health Issues

Reframing Fitness: A Lifelong Journey, Not a Means to an End

Chapter Summary and References

Coaching Your Clients

Chapter 6 Curriculum Audio

Chapter 6 Exam

Practicum: Fitness Culture

Curriculum Supplement - An Honest Conversation Around Fitness Culture


Strength Training for Women Final Exam

What Our Grads Say

Primal Health Coaching has helped me present primal nutrition and lifestyle habits to my clientele in a very useable format. After completing the course, you are ready to field questions and have total confidence that you are the foremost authority in primal health, fitness, and lifestyle. I think this one certification is more valuable than any personal trainer or nutrition certification that might be available. 

Jim Beaumont

Certified Primal Health Coach

Primal Health Coaching allows me to not only promote my services as a Certified Strength and Conditioning Specialist, but also as a Primal Health Coach. I can now help my clients avoid metabolic damage, inflammation, and other potential problems. My client base has broadened to include not only competitors and athletes, but those wanting to understand paleo/keto nutrition and the revised paradigm of health and fitness. 

Camille Moran

Certified Primal Health Coach

As a fitness coach, I incorporate the Primal Blueprint Key Concepts to help people express their full genetic potential as athletes, so they can improve every measurable aspect of fitness: to recover, refuel, and train like a beast. 

Donovan James

Certified Primal Health Coach

Frequently Asked Questions

Why should I continue my learnings with a specialty certification course from the Primal Health Coach Institute?

Historically, women have not been given the same attention and care in the health and wellness space. Women often feel that their specific needs, challenges, and questions are not sufficiently addressed or taken into account. This specialty certification helps to close this gap, setting you apart from other coaches and ensuring coaching success.

How long will it take for me to complete the course and earn my certification?

You can proceed with your reading, viewing, and test taking at your own pace, logging into the course at any time and picking up where you left off. There are 6 core chapters. We suggest allowing for 4-5 hours per chapter, or approximately 30 hours in total. There’s no rush, and you have lifetime access to the material.

How difficult are the online course and exams, and what if I have trouble passing?

This course material is on a par with an upper-division college course in the health sciences but we present the material in an easy-to-read, totally digestible manner. There are exams at the end of each chapter and a final exam at the end of the course. If you score below 75 percent, you can return to the material for review, and then attempt the exam again and as many times as you need to pass it. If you struggle on the exams, our staff is here to help you with one-on-one support to ensure that your experience is positive.

I’ve taken other online courses in the past and they didn’t live up to my expectations. How is this course different?

When you enroll in any of our courses you immediately become part of our community, and we’ll do everything in our power to make sure you reach your education and career goals. We’re so confident that the program and our organization will exceed your expectations that we offer a money-back guarantee. When you enroll in the Strength Training for Women Specialist Certification course you gain access to all course materials immediately. If the course isn’t to your liking or doesn't meet your needs we will issue a full refund, no questions asked, within 7 days of enrolling and if not more than 3 chapters of the course have been completed. Our refund policy gives you the opportunity to test drive the first 3 chapters of the course risk free. 

Don’t be an ordinary coach.
Become a women’s fitness specialist.

The average fitness coach has been trained with a man in mind. But when it comes to strength and muscle training, women have different questions, concerns, goals, and challenges. Our Strength Training for Women Specialization teaches you how to develop strength and fitness plans for your female clients regardless of age or fitness level.