Explore Your Path

Discover how Primal Health Coach Institute can help pave the way for diverse career opportunities in health and fitness coaching.

Turn your certification into your dream career.

At Primal Health Coach Institute, we empower our graduates to carve their own paths and pursue their dreams. Here, we present inspiring examples of the many different types of journeys open to our graduates.

Take the traditional path

Organizations across industries are actively seeking health and fitness coaches. Large corporations and businesses employ health and fitness coaches to provide guidance, support, and personalized coaching to employees. Health insurance companies and integrative medicine facilities need health coaches to help their members adopt healthier habits and manage chronic conditions. And with the rise of technology, digital health platforms connect individuals with coaches who provide virtual coaching sessions, personalized plans, and ongoing support.

Who It’s For

The traditional career path is ideal for coaches who’d rather be employed by a company to provide health and wellness coaching than run their own business. Entrepreneurship isn’t for everyone, and that’s okay!

How We Help

We offer two levels to our flagship health coach certification programs. The Primal Health Coach Certification is a three-tiered program made up of a comprehensive health and nutrition education, coaching training, and business-development curriculum. We advance our coaches’ training with a 12-week live virtual course that includes interactive webinars, exercises, group projects, facilitated coaching practice, and a graded coaching evaluation.

At Primal Health Coach Institute, we have strong connections with prominent employers such as Natural Grocers, Hinge Health, Vida Health, United Healthcare, FitBit, Share Care, Virgin Pulse, Ginger, One Medical, CV, and Simplex. These companies recognize the value of health coaches and actively seek professionals like you.

We also offer a Health Coach Internship Program in collaboration with Simplex Health for students and graduates looking for invaluable hands-on experience. This internship program can serve as a stepping stone to future employment opportunities.

Learn more about our Health Coach Internship Program.

Where to Start

Our Mentored Board-Certification Program is the ideal place to start if you’re pursuing a traditional career path. This program combines the Primal Health Coach Certification Course and the Master Coach Certification Course to ensure you’re not just an expert in health, but a highly trained coach with the know-how and tools to help people make significant and lasting changes to how they eat, move, and live. You'll work closely with a dedicated mentor as you move through the required certification programs and qualify to become a National Board-Certified Health and Wellness Coach (NBC-HWC).

Learn more about our Board-Certified Path Cohort.

Break the mold with the entrepreneurial path.

Embrace the entrepreneurial path and the freedom and fulfillment that comes with running your own coaching practice — like being your own boss and setting your own hours. Primal Health Coach Institute provides our health and fitness coaches with a comprehensive business-building education and cutting-edge technology to help you thrive as an entrepreneur in the rapidly evolving health and fitness industry.

Who It’s For

The entrepreneurial path is particularly well-suited for health coaches who want to develop innovative programs and build a brand that resonates with their target audience and has far-reaching impact.

How We Help

As a Primal Health Coach Institute graduate, you'll have the opportunity to use PrimalPro™, a helpful coaching app designed to amplify your success. You can brand the app to your business, providing a personalized and immersive experience for your clients. The app also offers ready-made programming, so you can start generating income from day one. It's the perfect platform to showcase your expertise, connect with clients, and deliver exceptional coaching services.

Learn more about coaching with your very own app.

To further help you specialize in niche areas and expand your skill set, we offer optional add-on courses. Whether it's gut health, strength training for women, or coaching within medical practices, these courses provide you with the expertise to cater to specific client needs.

Where to Start

The Independent Practitioner Program is designed specifically for entrepreneurial health and fitness coaches and combines the comprehensive Primal Health Coach curriculum with PrimalPro™.

Schedule a call with our admissions team to learn more about the Independent Practitioner Program.

Partner up on the medical path.

Medical practitioners often refer patients to health coaches, recognizing that sustainable results are best achieved through a holistic approach. According to industry reports, the employment of health educators and community health workers, which includes health coaches, is projected to grow faster than the average for all occupations. As the demand for health coaches within private medical practices continues to grow, there is a need for professionals like you to bridge the gap between doctors and patients.

Who It’s For

The medical path is a good choice for those who are already healthcare professionals or aspire to work alongside medical practitioners as part of an integrated healthcare team to help patients address both medical interventions and lifestyle modifications.

How We Help

We understand the value of specialized health coaching expertise, which is why we offer a series of advanced certifications to help our graduates distinguish themselves in the field and to provide the necessary support patients need to effect lasting change in their health.

Our Health Coaching in Medical Practices Specialist Certification helps coaches who want to work with patients secure a position at a practice that fits best with their coaching style. Our coaches graduate with the required tools to assess, plan programs, accept referrals, coach patients, evaluate progress, and become an indispensable part of the medical patient care team.

Our Functional Therapeutic Diets Specialist Certification trains coaches to implement therapeutic diets (such as ketogenic, paleo, or elimination diets) and adapt nutritional strategies to support patients with conditions like autoimmune disorders, food sensitivities, or metabolic imbalances.

Our Human Intestinal Microbiome in Health and Disease Specialist Certification focuses on the intricate relationship between gut health and overall well-being. Health coaches with this certification deepen their understanding of the human microbiome—the vast community of microorganisms residing in our digestive system—and its impact on various aspects of health. With this specialization, health coaches can effectively guide clients in improving digestive function, immune system resilience, and overall wellness through microbiome-focused interventions.

Where to Start

Our comprehensive Functional Medicine Health Coach Program is tailored for coaches pursuing the medical path. It combines the Primal Health Coach curriculum with the Health Coaching in Medical Practices program to equip you with a solid foundation in mind-body health coaching and the skills to collaborate effectively with healthcare providers. You also have the opportunity to expand your expertise and services with our additional specializations.

To learn more about the Functional Medicine Health Coach Program, book a call with our Admissions team.

Forge your own fitness path.

As a health or fitness coach pursuing the fitness track, you have the opportunity to provide personalized coaching, design fitness programs, lead group exercise sessions, conduct one-on-one training sessions, and educate clients on nutrition and lifestyle choices to help them achieve their health and fitness goals. Through ongoing support and a nurturing environment, you inspire individuals to unlock their potential, fostering intrinsic motivation, unwavering accountability, and remarkable progress on their path to embracing an active and healthy lifestyle.

Who It’s For

The fitness path is a great fit for health coaches and fitness enthusiasts who want to establish and manage their own gyms, bootcamps, or personal training businesses, or to contribute their expertise within existing corporate fitness establishments. Whether you are an aspiring entrepreneur or seeking employment, this path opens doors to a dynamic industry where your dedication and expertise have a direct impact on the health and well-being of others.

How We Help

Our fitness programs train experts in movement patterns that are fundamental to human biomechanics and overall fitness and teach you how to design effective workouts that improve mobility, strength, and endurance — but it goes beyond personal training.

In our Primal Fitness Coach Certification you’ll learn exactly how to coach clients to achieve fitness for health and longevity and get complete business support — including marketing tools, business planning resources, and guidance on client attraction and retention — to gain a competitive edge in the fitness industry and build a successful fitness business.

Our Strength Training for Women Specialist Certification gives fitness coaches the tools, resources, and know-how to address the physiological, hormonal, behavioral, mental, and cultural factors that come into play when coaching women. It’s a highly sought after niche not every fitness pro can fill.

Primal Fitness Coaches are also invited to subscribe to PrimalPro™ for a ready-made coaching app that can be customized to your brand and to individual client needs.

Where to Start

As part of this career path, we offer the Primal Fitness Program, made up of the Primal Fitness Coach and Strength Training for Women Certifications. These certifications provide you with specialized knowledge and skills to deliver effective fitness training programs, help clients feel and look better, and also meet the unique needs of female clients.

Contact a member of our admissions team learn more about the Primal Fitness Program.

Enter the realm of Corporate Wellness Coaching.

This versatile path offers opportunities for both entrepreneurial ventures and traditional employment. As a Corporate Wellness Coach, you have the chance to work directly with companies, either as an employee delivering health or fitness coaching to their workforce or as an independent contractor offering your specialized services.

Corporate wellness programs have gained significant traction in recent years as employers recognize the profound impact employee well-being has on productivity, engagement, and overall organizational success. By investing in employee health and wellness, companies aim to reduce healthcare costs, enhance workplace culture, improve job satisfaction, and boost employee performance. These coaches play a vital role in promoting healthy lifestyle choices, providing guidance on exercise routines, nutrition, and stress management.

Who It’s For

The Corporate Wellness Coach path typically appeals to coaches who enjoy working with large groups. If you like facilitating wellness initiatives for a sizable audience, engaging with varied employee populations, and inspiring collective change within organizations, the Corporate Wellness Coach path may be the path to follow.

If you have ties to the corporate world, such as previous experience in human resources, employee wellness programs, or executive coaching, you can use your knowledge and connections to effectively deliver wellness coaching tailored to the specific needs and goals of employees.

How We Help

Coaching for corporations and large groups takes a different skill set than coaching 1:1. To lessen the learning curve, we help build that skill set and support you with essential resources designed for facilitating group coaching within corporate environments.

Primal Health Coach Institute, through its myPrimalCoach initiative, has delivered corporate wellness coaching to hundreds of employees. We’ll show you how it's done, and provide you with the programming and tools we use to accomplish this in the PrimalPro™ app.

Where to Start

Our Corporate Wellness Coach Program consists of two key components: The Primal Health Coach Certification and PrimalPro™.

Primal Health Coach Certification provides a strong base in health coaching principles, nutrition, lifestyle modification, and behavior change techniques to ensure you have the required expertise to deliver effective wellness coaching to individuals within corporate settings.

PrimalPro™ offers targeted resources and assets to help you pitch your services to companies effectively. With the PrimalPro™ app, you gain a powerful tool to engage with and support large corporate groups, track progress, provide personalized coaching, and facilitate wellness challenges and programs.

What Our Grads Have to Say

Completing the Primal Health Coach Program has proven to be an invaluable asset to my coaching practice. I'm so much more prepared to explain the benefits of a primal lifestyle to my clients and coach them as they take their health, fitness, and performance to a higher level than they ever thought possible.

James Arthur

Certified Primal Health Coach

The Primal Health Coach Program expanded my access to and credibility with people who embrace primal principles but who may not have considered holistic medicine, enhancing my practice and extending my professional reach. 

Dr. Dana Leigh Lyons

Certified Primal Health Coach

The knowledge I learned from the Primal Health Coach Program allowed me to skillfully integrate for my patients the healing power of Periodontal Laser Therapy with the healing power of primal lifestyle and diet. 

Alvin H. Danenberg, DDS

Certified Primal Health Coach

Discover your path to success.

Book a call with us today and let's explore the opportunities that align with your passion and goals.