Turn Your Dream Coaching Business into a Revenue-Generating Reality


Get trained in the business of coaching. Create your dream coaching business. And then launch it to the world.

Study Online

Flexible remote learning on your own time and the device of your choosing. 

Lifetime Access

Your access to the course and the PHCI community never expires.

Unlock the doors to our Business Resource Center

Get tools, resources, and done-for-you materials to start and grow your business.

What You'll Receive

This certification program is designed expressly for turning coaches into entrepreneurs. Think of it as an online MBA for coaches. You’ll be building your business as you go and it will be ready for launch as soon as you graduate.
  • Online course made up of 5 chapters 
  • Build an authentic coaching practice. Get clear on the type of clients you want to work with, develop your business niche and product, and complete hands-on marketing activities like building your website and creating a 90-day marketing plan.
  • 5 business development projects
  • Each chapter has a relevant Business Development Project to help you shape your coaching practice and start or level-up your business. These lessons include practical exercises that lay the foundation for the coaching business of your dreams.
  • Learn advanced sales techniques from a master coach
  • Bestselling author and world-renowned coach Christine Hassler will demystify discovery, sales, and enrollment and have you feeling confident about meeting prospects, onboarding clients, and nurturing relationships.
  • Access our exclusive Business Resource Center
  • Once you graduate, we’ll open the doors to our Business Resource Center, where you’ll find logos, handouts, forms, and other materials to help kickstart a coaching business. We also set you up with the Primal Health Coach 12-Week Program to use with clients.
  • Join a private Primal Health Coach Institute Facebook community
  • Network and stay motivated with the Primal Health Coach Institute team and your peers in our private Facebook community.






What You'll Learn

Build your business from the ground up. We’ll teach you the essentials of marketing and business development so you feel confident going to business. We even have a chapter dedicated to writing disclaimers and client agreements, as well as the benefits of having liability insurance and working with someone who understands the laws in your region. By the end of this course you will have:
  • Created your unique value proposition
  • Written a one-page sales page
  • Formulated your coaching product 
  • Developed a 90-day marketing plan
  • Built a website
  • Established your business
  • Created a framework for enrollment

Frequently Asked Questions

Why should I earn my business certification from the Primal Health Coach Institute?

Our Business Expert Certification Course turns your dream coaching business into a revenue-generating reality. No matter where you are in your business today, by the time you have your certification in hand you will have created your unique value proposition, written a sales page, built and launched your website—complete with payment system and all—created a 90-day marketing plan, set up your business with liability in place, and created a sales framework so that sales are no longer scary. 

How long will it take for me to complete the course and earn my certification?

Once you start the online education process, course material is released at a rate of one chapter per week. There are 5 chapters with 5 business development projects, so you could technically get your expert business certification in 5 weeks. However, this is a self-paced program, so you can proceed through the course work at a slower rate if you’d like. Enrollment gives you lifetime access to all the course material and the Business Resource Center.

How difficult is the online course and business development projects?

The lessons set you up for success with the associated business development projects, and we’re here to help you at every leg of the course. As long as you carve out the space and time to dedicate to the coursework and all activities, you’ll successfully earn your certification and have a launch-ready coaching business to show for it!

How does the Business Expert Certification Program fit in with PHCI’s flagship coaching courses?

The Business Expert Certification is an in-depth course on the business of coaching. It’s also the third pillar of our flagship coaching certification programs: the Primal Health Coach Certification and the Primal Fitness Coach Certification. These two flagship courses include all the business lessons found in the Business Expert Certification Course, plus additional chapters and advanced training dedicated to health, nutrition, fitness, and coaching skills development.

I’ve taken other online courses and they didn’t live up to my expectations. How is this course different?

This course focuses solely on the business of coaching. You also get access to our Business Resource Center, which teaches you how to become more visible in your community, create an internet presence and make social media work for you, develop your niche and brand your business, and covers the ins and outs of group coaching. We offer a comprehensive guide to rates and programming, as well as a turn-key health and fitness program to take your client through 12-weeks of exciting, game-changing, lifestyle improvement. We continually update this learning center, providing tutorials on a range of topics that are of high interest to Primal Health Coaches.

What Our Grads Have to Say

Completing the Primal Health Coach Program has proven to be an invaluable asset to my coaching practice. I'm so much more prepared to explain the benefits of a primal lifestyle to my clients and coach them as they take their health, fitness, and performance to a higher level than they ever thought possible.

James Arthur

Certified Primal Health Coach

The Primal Health Coach Program expanded my access to and credibility with people who embrace primal principles but who may not have considered holistic medicine, enhancing my practice and extending my professional reach. 

Dr. Dana Leigh Lyons

Certified Primal Health Coach

The knowledge I learned from the Primal Health Coach Program allowed me to skillfully integrate for my patients the healing power of Periodontal Laser Therapy with the healing power of primal lifestyle and diet. 

Alvin H. Danenberg, DDS

Certified Primal Health Coach

Turning Coaches Into Entrepreneurs

Starting a business isn’t easy—not even for expert coaches. Get an education in business that’s designed specifically for coaches like you. So you can start making money and changing lives on an epic scale.