Empower Clients to Become Fitter, Stronger, Healthier
Flexible self-study training for professional accreditation
Become a certified fitness coach. Help people reach their physical potential. Grow a successful coaching business.
Learn on your own time from the convenience of your computer, smartphone, or tablet—anytime, anywhere.
We're always adding new material to stay up to date with science. You get lifetime access to the program and to our Business Resource Center.
Join PHCI faculty and thousands of fellow students and grads on our worldwide mission to change the health of the world one person at a time.
What You'll Receive
The Primal Fitness Coach Certification teaches individuals to become fitness coaches that are proficient at training clients to be fit for life—to avoid injuries, increase mobility, develop lean muscle mass, protect joints, and optimize metabolic health. This well-rounded functional fitness certification covers best practices for daily movement, strength-training and conditioning, HIIT exercises, sprinting, and more.
What You'll Learn
Equal parts fitness and coaching, our fitness coach certification prepares you to go beyond reps and empower clients to actively take ownership of their body and movement patterns.
Meet Your Instructors
Former Professional Endurance Athlete and Fitness Expert
Brad Kearns is a New York Times bestselling author, Guinness World Record setting professional Speedgolfer, #1 ranked USA age 55-59 high jumper, and former US national champion and #3 world-ranked professional triathlete. He hosts the B.rad podcast covering healthy living, peak performance, and personal growth with his carefree style and lively sense of humor.
Brad has written over twenty books on diet, health, peak performance, and ancestral living and is a popular speaker, retreat host, and host of the Primal Fitness Coach online multimedia educational course. In 2017, The Keto Reset Diet (co-authored with Mark Sisson) became a New York Times bestseller and #1 ranked overall bestselling book on amazon.com for two days.
Brad's main message is to encourage the pursuit of peak performance with passion throughout life. He promotes the importance of performing a daily morning exercise routine for a natural energy boost, improved strength, mobility and flexibility, and better focus and discipline in all areas of life.
Co-founder and Instructor
Mark Sisson is a celebrated bestselling health and fitness author credited as the “godfather” of paleo/primal and a leading figure in the ancestral health community. He is a former world-class distance runner, triathlete and Ironman competitor, and coach to hundreds of professional athletes. An avid academic, Mark was a pre-med candidate and earned a biology degree from Williams College. He served for 15 years as chairman of the International Triathlon Union (ITU) Anti-Doping Commission and as the ITU’s liaison to the International Olympic Committee. He began sharing his vast nutrition science knowledge with the ancestral-health community by way of his award-winning blog Mark’s Daily Apple. Mark teamed up with other leading experts to create the Primal Health Coach Institute Certification Course, the world’s first coaching program based on the evolutionary health movement.
Mark introduces you to each chapter of the course with an expert summary and some philosophical comments.
Coaching and Course Director
For nearly 30 years, Erin Power has balanced her full-time career with a part-time career in the fitness industry as a trainer and group fitness instructor. During her fitness tenure, she has certified in, delivered, and practiced fitness programming that’s followed every trend from spin classes, to bodybuilding, to yoga, and beyond (you name it, she’s taught it), leading tens of thousands of fitness enthusiasts through workouts in big box gyms and boutique studios. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute® and supporting the coaching and business development efforts of our graduates. She's also the co-host of "Health Coach Radio"—the podcast by health coaches, for health coaches. Erin is certified through Primal Health Coach Institute, The Canadian School of Natural Nutrition, CanFitPro, and is a National Board Certified Health and Wellness Coach through the NBHWC. She lives outside Calgary, Alberta, Canada in a forest in the foothills of the Rocky Mountains.
Chloe Maleski is a Mental Performance Coach specializing in supporting professional, collegiate, and high school athletes with mental fortitude, cognitive performance, stress management, and mindfulness training.
As a former Division I scholarship runner at Duke University, Chloe understands firsthand the importance of cultivating a championship mentality, resiliency, and mental strength. She brings a unique breadth of experience to her practice as a coach and personal trainer, and now to this fitness coach certification course, that extends beyond her clinical expertise and personal experience as an athlete.
Chloe holds a Masters of Fine Arts degree in Psychology from Pepperdine University.
Become a Certified Fitness Coach
As a graduate of this course, you will earn the special distinction of being a certified Primal Fitness Coach. This status prepares you to enter the field of fitness professionals equipped with the knowledge and training necessary to be an effective fitness coach, plus the recognition from a respected and reputable school that you have demonstrated mastery over the relevant fitness and coaching principles and methodologies.
Easy Payment Options Available
Our main mission is to help people live healthy and feel fit. The foundation of our fitness philosophy is accessibility—the fitness programs we develop are accessible to people of all physical levels, and our prices are accessible to anyone who wants to help the world, and everyone in it, move more.
Pay in Full
3 Payments of
*Special pricing applies for existing certified Primal Health Coaches. If you are a Primal Health Coach and wish to become a certified Primal Fitness Coach, call us at 844-307-7662 to claim your special rate.
Become a Primal Fitness Coach Today
There are no prerequisites to participate in the Primal Fitness Coach Certification. It’s for existing and aspiring personal trainers, health coaches, and health practitioners who are interested in adding fitness coaching to their offerings.
What to Expect
When you register for the course, you’ll receive login instructions to a password-protected portal with an assortment of educational materials, including dozens of instructional videos. The educational materials are yours to access online at any time.
- First, you’ll walk through the Welcome Section to orient yourself to the course. Lessons include all the housekeeping details, including announcements and details about upcoming webinars, as well as a Scope of Practice section with guidance on your legal responsibilities as a fitness coach.
- Chapter 1 introduces you to the primal fitness philosophy, with subsequent lessons on mobility, strength, endurance, functionality, health, and longevity.
- Pass the Chapter 1 exam and you’ll move into Chapter 2, with a comprehensive presentation on the importance of all aspects of general everyday movement as the central element of fitness, health, and vitality.
- The course builds a thoughtful foundation of human health, movement, and fitness essentials before progressing into more sophisticated fitness topics that most other certifications jump into. We think it's important to establish a big-picture philosophical foundation. You'll cover human posture and movement fundamentals in Chapter 3, and then advance to nuanced topics like breathing, stretching, mobility, flexibility, balance, and injury prevention.
- As your studies progress, you will take deep dives into the bread-and-butter fitness essentials, including cardiovascular training, high-intensity exercise, resistance training (including a whole chapter dedicated to squats and deadlifts), and sprinting and jumping.
- The scope of your fitness certification is unrivaled in the marketplace when you move from "workout" education to more coach-centric topics such as mindset, overtraining, recovery, and a chapter dedicated to achieving fat-loss results.
- We also cover the proper ways to assess clients’ fitness levels and coach them to their full physical potential, including an extensive series of assessment exercises and corrective exercises to promote full functionality and reduce injuries and attrition.
- The Primal Fitness Certification chapter on overtraining and overreaching is arguably the most comprehensive presentation on causes, symptoms, and resolution that you will find in any online course, book, or in-person education in the world.
- In later chapters, you will learn the art and science of coaching and how to run a successful coaching practice. Having completed all three pillars of this course (Fitness, Coaching, Business) you will have earned certified Primal Fitness Coach status and be fully equipped to operate as professional fitness coach.
Frequently Asked Questions
Many fitness training programs certify personal trainers as experts in their specific, branded training modality. We certify fitness coaches and prepare you for a more comprehensive and effective coach-client relationship. The foundational element of the Primal Fitness Coach philosophy is that fitness permeates all aspects of daily life, far beyond what happens when you conduct formal workouts at the gym or on the road.
Fitness coaches most certainly serve as hands-on workout guides and program planners, but they also help build up their clients' physical and mental fortitude by teaching them to work within their limits and expand those limits safely. Fitness coaches inspire comprehensive lifestyle changes, such as dietary transformation, sleep optimization, and increasing all forms of general movement, and exhibit excellent technique for everyday life behaviors such as sitting, standing, and reaching. Fitness coaches empower clients to take the lead with decision-making and goal setting, while gently guiding them to make the choices that serve their long-term interests and promote healthspan.
Once you start the online education process, course material is released at a rate of one chapter per week. There are 23 chapters, so you could technically get your fitness certification in as little as 23 weeks. However, this is a self-paced program, so you can proceed through the course work at a slower rate any time you'd like. Remember, your enrollment gives you lifetime access to all the course material.
Some estimate that this course material is on a par with an upper-division college course in the health sciences. However, the written material and videos are all presented in an easy-to-understand format, with a minimum of “sciency” terms or overly complex narratives. That said, the coursework is comprehensive and provides a detailed overview of the most respected fitness research, coaching trends, and training philosophies today. While no prerequisites are necessary to enroll, your pace of learning and ease of passing the exams will be accelerated if you have a background in the fitness industry or as an athlete. If you have minimal background experience or knowledge, we will work with you one-on-one to ensure that you absorb the material effectively and pass the course.
The 23 chapter exams are made up of multiple choice and true/false questions that have been carefully scrutinized by an elite team of beta-testers to ensure fairness and relevance to the written and video content course material. A score of 75 percent correct or better represents a passing grade. If you score below 75 percent, you can return to the material for review, and then attempt the exam again and as many times as you need to pass it. If you find yourself getting stuck on a certain chapter or frustrated with the learning experience in any way, don’t stress! We are here to support and eagerly await the opportunity to help. In our years of experience assisting Primal Health Coaches complete the rigorous certification program, we’ve learned that it’s natural to struggle on certain topics or with certain learning modalities and that a little one-on-one support here and there can make all the difference. When in doubt, reach out. We are here to help!
This course is more comprehensive than any other fitness certification you will find in the world! While a CrossFit certification will go deeper into CrossFit and a USA Triathlon coaching certification will go deeper into triathlon training, your Primal Fitness Coach certification will provide the most comprehensive, high-level experience and go deeper into the practical and philosophical knowledge needed to lead a fitness lifestyle yourself and deliver that programming to your clients.
When you enroll in the certification course you immediately become part of our community, and we’ll do everything in our power to make sure you reach your education and career goals. We’re so confident that the program and our organization will exceed your expectations that we offer a 30-day, no-questions-asked, money-back guarantee. You’ll get a full refund if the course isn’t to your liking or if life circumstances shift your focus and you decide that fitness coaching is no longer your preferred career path.
Click here to view the full course outline.
We publish a Find a Coach Directory at PrimalHealthCoach.com where you can build a profile and attract new clients. If you are not interested in public recognition or wish to reveal less than the template information, you may opt out or limit the information you share. In our years of experience publishing the coach directory, we have received dozens, if not hundreds, of success stories and thank yous from coaches around the world who have attracted clients and even connected with other coaches and professional resources through the directory. We encourage you to take full advantage of this directory and keep your information fresh and updated.
When you pass this course, you are granted a license to use the trademarked Primal Fitness Coach logo on your business cards, advertising, social media, and other promotions, such as print flyers for your live events. There’s no limit to the opportunities you can pursue. You can be a virtual fitness coach, run group coaching sessions at a local gym, join a wellness practice as the resident fitness coach, combine fitness with nutrition coaching to broaden your services, become an athletic coach, or specialize in a fitness niche such as corrective exercise or injury prevention.
What Our Grads Have to Say
Primal Health Coaching has helped me to present primal nutrition and lifestyle habits to my clientele in a very useable format. After completing the course, you are ready to field questions and have total confidence that you are the foremost authority in primal health, fitness, and lifestyle. I think this one certification is more valuable than any personal trainer or nutrition certification that might be available.
Certified Primal Health Coach
Primal Health Coaching allows me to not only promote my services as a Certified Strength and Conditioning Specialist, but also as a Primal Health Coach. I can now help my clients avoid metabolic damage, inflammation, and other potential problems. My client base has broadened to include not only competitors and athletes, but those wanting to understand paleo/keto nutrition and the revised paradigm of health and fitness.
Certified Primal Health Coach
As a fitness coach, I incorporate the Primal Blueprint Key Concepts to help people express their full genetic potential as athletes, so they can improve every measurable aspect of fitness: to recover, refuel, and train like a beast.
Certified Primal Health Coach