Frequently Asked Questions

Registration Process/Payments/Discounts

How much does tuition cost?

You may request current tuition fee information using this form. There is a one-time tuition fee. There are no additional costs or ongoing fees to retain access to the Primal Health Coach Learning Center, including the Certification coursework and the Business Resource Center. There is, however, a $99 fee for every recertification exam administered. Recertification exams are taken every two years from the date of graduation, and are required to keep your certificate and Primal Health Coach status current and active.

What do I receive for the tuition fee?

The tuition fee gives you instant, lifetime access to all 20 chapters of the Primal Health Coach coursework and exams. The first 13 comprehensive chapters based on evolutionary health science teach you how to reprogram genes to direct optimal cellular function. Each chapter consists of a video overview from Mark Sisson, reading material, audio supplements, and an examination. An additional five chapters consist of videos with Master Coach Christine Hassler on the topics of coaching, scope of practice, and sales, along with supportive reading material.

Plus you’ll also receive:

Multimedia Educational Materials:

Audio Books: You will receive the following mp3 files for convenient download into your favorite audio player platform or for streaming any time from your login portal:

  • The Primal Blueprint: Abridged recording (3.5 hours) of the original bestseller, narrated by Mark Sisson himself!
  • The Primal Blueprint 21-Day Total Body Transformation: Unabridged recording of the entire book, 5.5 hours in duration.
  • The Primal Connection: Unabridged recording of the entire book, 6 hours in duration.

Digital Books: Digital copies in PDF format of five popular Primal Blueprint titles:

  • The Primal Blueprint
  • Primal Endurance
  • The Primal Blueprint 21-Day Total Body Transformation
  • The Primal Connection
  • The Primal Blueprint Cookbook
  • Primal Blueprint Quick & Easy Meals

You can download these files onto the device of your choice, or access them any time at your online portal.

Once you pass the examinations, you will gain instant access to the Primal Health Coach Business Resource Center. The Business Resource Center gives you the guidance, direction, tools, and programs you need to start your health coaching business. You will find educational handouts, logos, graphics, marketing materials, forms, and a step-by-step 12-Week Program you can walk your clients through. No more guesswork. The Business Resource Center gives you everything you need to get started from the day you graduate.

Once you pass the examinations, we will mail you a completion kit consisting of:

Client Reading Materials: One copy each of the 21-Day Transformation and the 90-Day Journal are included in your completion kit. These materials coincide with the 21-Day Coaching Program included in your Coaching Manual.

Primal Health Coach T-Shirt: Men’s or women’s style in your specified size. Fabulous super-soft tri-blend weave.

Primal Health Coach Die-Cut Sticker: A tasteful black and white sticker cut into the logo shape. Great for your car window!

Primal Blueprint Poster: A 24” x 30” poster beautifully illustrates the Primal Blueprint principles for all to behold when they visit your office, home, or home gym!

Grok On! Keychain: Magnificent and unique item with a three-dimensional detailed Grok artwork and a double antique brass finish. “In Grok We Trust!”

Grok On! Stainless Steel Drinking Cup: This outstanding product from Klean Kanteen makes ice-cold beverages taste better than ever.

Grok On! Drawstring Backpack: This lightweight backpack comes in handy on the shipping side when we stuff it full of your goodies, and you’ll enjoy it for trips to the farmer’s market or on short hikes.

You will also receive a digital Primal Health Coach Certificate, suitable for sharing on your social media accounts (LinkedIn, Twitter, Facebook, etc.) or on your website, signed by co-founders Mark Sisson and Aaron Fox. The certificate is print-ready, so you can produce a physical copy at any time.

Additionally, once you’re a certified Primal Health Coach you can:

Be Listed in Our Primal Health Coach Directory: Being listed in the directory is a great way to attract new clients. Upon graduating the program you will be given the opportunity to publish your name, email contact, city, headshot, and optional text field comments on our Primal Health Coach directory at

Get Branded: What’s ours is yours. You’ll have access to Primal Blueprint Publishing materials to use as teaching tools with your clients. This includes fair use of our copyrighted material, such as using short excerpts or educational tools like the Primal Blueprint Carbohydrate Curve with proper attribution, and Primal Health Coach logos.

Get Wholesale Discounts on All Primal Blueprint and Primal Kitchen Products: If you are inclined to dispense Primal Blueprint and Primal Kitchen products to others, your passing of the certification course qualifies you for a wholesale account at You’ll enjoy great savings on quantity orders of Primal Kitchen foods and Primal Blueprint supplements, books, educational products, apparel, and promo items.

Finally, as a Primal Health Coach you’ll qualify for NASM, ACSM, canfitpro and NESTA continuing education credits.

Do you have a payment plan available?

Yes. We offer convenient payment plan options. You can now gain instant access to the program for just $295 down. Your course registration will then be divided into 6 or 12 equal monthly payments to be paid in full in 6 or 12 months’ time. (Not paying in full, on time, is considered a breach of contract and results in all access and rights revoked.)

Call us at 844-307-7662 (or 310-579-6596 internationally) to inquire about payment plan options.

What if I have a tough time making my payment plan payments?

At Primal Health Coach, we know that sometimes our customers may face unexpected circumstances that can affect their financial position. From the moment you decide to join our program, we endeavour to start you on a payment plan that best suits your needs and budget. If your situation changes, we work with you to put a plan in place to help you manage your bill until your finances are back on track. If you feel that this may be the case with you, give us a call and we’ll be more than happy to discuss options.

Do you offer any discounts?

Yes. Contact us by email or telephone at 844-307-7662 (or 310-579-6596) to discuss how to qualify for the following discounts:

Full-time students: We offer a generous discount to full-time students with limited income. Requires proof of your current student status. Contact us to discuss.

Multiple registrations in the same household: Discount for additional registrations for family members living in the same household. Verification required. Must be a single registration transaction for all participants and the same shipping address for completion kits (processed by telephone).

Multiple registrations from the same business: Discount for additional registrations for those working in the same gym, clinic, or other business. Must be a single registration transaction for all participants and the same shipping address for completion kits (processed by telephone).

Any and all various discounts offered cannot be combined with any other offers or discounts.

Do you offer any scholarships?

Yes. The Dr. Al Danenberg Scholarship awards free tuition to one individual each year. You can apply here. The scholarship winner is announced in the first quarter of each year.

We also offer Equity Scholarships for Disadvantaged Students. If you have come from an environment or background that has made it difficult for you to have the means to enroll in a health professions course, please consider applying here.

This course is expensive. How can I be sure I’m getting good value?

Our company is committed to producing the absolute highest quality products, an ambition that we have to balance with producing affordable products that people will buy. With so much free information available on the Internet these days, we decided—five years ago now—that the primal/paleo/evolutionary health movement needed a proper certification program for the most passionate health professionals. We carefully designed a program that was detailed and scientifically validated, but also easy to understand for non-scientific types. We believe this course represents the best opportunity to become a health coach in our realm of diet, exercise, and healthy living, and a fantastic opportunity to invest in yourself, your health, and your future. Additionally, this program is priced very favorably compared to other certification programs. We hear it all the time: pleasantly surprised callers who were shocked to find that other health certification programs cost upwards of $5,000 or more.

To those with budget concerns, we have special considerations mentioned in another FAQ with discounts for certain qualified individuals and multiple registrations, and extended payment plans. While we cannot bear to turn any potential student away who is interested and willing to make the commitment to the program, part of that commitment is a financial investment from the student. This shows you’re serious and perhaps in some cases willing to make sacrifices elsewhere in your disposable income behavior. We encourage you to contact us directly to discuss your budget concerns.

Do you have a money back guarantee?

Yes! We want everyone that registers for the course to be happy with the decision. That’s why we offer a risk-free no-questions-asked 30-day money back guarantee. Give the course a try, and if you find that it’s not right for you, just let us know within 30 days and we’ll issue you a full refund. Refunds aren’t issued after 30 days.

Participants/Target Audience

Any prerequisites necessary to participate?

No. However, we suggest that you have a decent knowledge of the Primal Blueprint philosophy from reading books and Internet content.

Can I take the course outside of the USA?

Absolutely! We’ve had tons of Australians register, folks all over Europe, and even Pakistan, Mexico, South Africa, Brazil, and Hong Kong represented in our student roster. Everything is online for your access anywhere on the globe (well, anywhere with an Internet connection!), and we’ll even ship your graduation kit of goodies internationally.

We are happy to ship your completion kit internationally at no extra charge to you, but we do limit the number of books to one each of the 21-Day Total Body Transformation and the 90-day Journal. Extra books (up to 3) are free for graduates but you must pay a small shipping surcharge for extra books, depending on your shipment destination.

What kind of person/professional is this course suitable for?

Whether you’re a nutrition coach, a life coach, a fitness coach, or a healthcare practitioner, expanding your skill-set to include paleo/primal offerings will open up new avenues of earning potentials and greater options for your clients’ specific needs. If you are a passionate about health and wellness, want to improve or begin your own health coaching business, and are eager to learn, this program is for you.


How difficult/extensive is the online examination?

This course material is on a par with an upper-division college course in the health sciences. The text content is around 150,000 words—the approximate length of a 400-page book. The material is presented in a simple, straightforward manner so it’s easy to understand by the most non-technical reader.

The 20 exams are comprised of a mix of multiple choice and true/false questions. The length of the exams varies according to the amount of content in the chapter, and ranges from 20 to 45 questions. The total amount of questions for all 20 chapters is around 500. The exams have been carefully scrutinized by an elite team of beta-testers to ensure fairness and relevance to the written and video content course material.

How do the online course and exams work?

When you enroll in the program, you will receive login instructions to access the course material online. When you reach the welcome screen, you will see a table of contents with all 20 chapters listed. Each of the first 13 chapters corresponds to one of the eight Key Concepts and five Action Items detailed in the Primal Blueprint 21-Day Total Body Transformation book (e.g., Chapter 8 is titled, “Maximum Results Can Be Achieved in Minimal Time with High Intensity Workouts,” the same as Key Concept #8 in the book). The final three chapters pertain to coaching and sales and are delivered in video format by Master Coach Christine Hassler, and also feature supportive text.

You will proceed through the chapters in numerical order, so you will start your course by clicking on Chapter 1. When you enter each chapter, you will see a video from Mark Sisson summarizing the content, followed by the text material. You can proceed with your reading, viewing, and test taking at your own pace, logging into and out of the course at any time and picking up at the bookmark you place when you sign off. When you finish watching the video and complete the different sections of a chapter, you can click a button to enter the online exam. When you successfully pass the exam, you can proceed to the next chapter as soon as it’s available (a new chapter becomes available every week).

How do I pass the course? What if I have trouble passing the exams?

After you complete the video and the text course material for each chapter, you can take the online exam ranging from 20 to 45 questions, a mix of true/false and multiple choice.

A score of 75 percent correct or better represents a passing grade. If you score below 75 percent, you can return to the material for review and then attempt the exam again and as many times as you need to pass it.

In summary, if you are willing to invest the time and energy in the course, we are extremely confident that you will pass, even if it requires re-reading materials and re-taking tests. If you struggle on the exams, our staff is here to help you with one-on-one support to ensure that your experience is positive. On occasion, it becomes evident early on that a student is not a good fit for this rigorous course. If so, we will suggest that you discontinue your studies and accept a full refund provided it’s within the initial 30 days of your course, or you are otherwise early on in your progress through the course and at our discretion.

How long do you estimate the online course will take to complete?

There is a lot of material to cover in the course and the exams are rigorous. Naturally, we’ve received disparate reports from students regarding their completion times. It’s conceivable that a real all-star could breeze through the material, succeed on the tests, and be done with the course work in as little as 60 hours. A more deliberate student or one who is less informed and comfortable with primal principles upon starting the course could easily exceed 100 hours all told by the time the final test is passed.

We also want to remind you that the Primal Health Coach is not only the online course with exams, but a complete program with a robust library of multimedia educational materials for you to enjoy. On the multimedia educational materials download portal, we have 15 hours of audio books, 4 hours of video presentations, and five more PDF books to read! These hours of content don’t even include the 20-chapter online course and examination material. Take your time and enjoy the course! There is no rush to pass in haste and potentially compromise your educational enjoyment.

What if I have problems or challenges regarding course material or questions that I missed or misunderstood?

We eagerly await feedback on any problems you encounter with the course material and examinations. If you object to a question as unfair, misleading, ambiguous, or misaligned with the text, please copy and paste the question into an email and talk to us! We are constantly editing and perfecting the course material and test questions to ensure fairness and an overall educational experience of the highest quality. While Mark Sisson, his educational advisors, and the Primal Health Coach Institute staff have made the best effort to create an outstanding course, we are always open to suggestions for improvement and refinement. Our editorial team would be surprised if you found a typo anywhere in this course, but appreciative of your eagle eye at the same time!

What are the 20 Chapters covered in the online course?

Key Concepts

  1. Yes, You Really Can Reprogram Your Genes: Genes are more than fixed heritable traits; they direct cellular function at all times. You signal genes to switch on or off based on your food choices, workouts, sleeping habits, etc.
  2. The Clues to Optimal Gene Expression Are Found in Evolution: Our genes expect us to be lean, fit, and healthy by modeling the diet, exercise, and lifestyle behaviors of our hunter-gatherer ancestors.
  3. Your Body Prefers Burning Fat to Carbohydrate: A carbohydrate-based diet creates a dependency on external sources of energy from regular meals. Ditching grains and sugars will moderate insulin production and enable efficient burning of stored body fat.
  4. 80 Percent of Your Body Composition Success Is Determined by How You Eat: Losing fat is not about portion control or strenuous exercise. Your average daily intake of carbohydrates and consequent insulin production is the deciding factor in losing weight and keeping it off.
  5. Grains Are Totally Unnecessary: The centerpiece of the Standard American Diet (SAD) offers minimal nutritional value, promotes fat storage by raising insulin, and contains anti-nutrients that destroy health. Grains—even vaunted whole grains—are just “cheap, beige glop that quickly convert to sugar.”
  6. Saturated Fat and Cholesterol Are Not Your Enemy: The Conventional Wisdom story about heart disease is only validated when you produce excessive insulin from a SAD diet. Cholesterol is one of the body’s most vital molecules. Saturated fat is our preferred fuel. The true heart disease risk factors—oxidation and inflammation—are driven strongly by polyunsaturated fats, simple sugars, excess insulin production, and stress.
  7. Exercise Is Ineffective for Weight Management: Exercise offers numerous health benefits, but calories burned are offset by increases in appetite. Insulin defines your physique more than your workout log. Focus on the benefits of comfortably paced everyday movement and aerobic workouts, and avoid chronic workout patterns.
  8. Maximum Fitness Gains Can Be Made in Minimal Time with High-Intensity Training: Regular brief, intense strength training sessions and occasional all-out sprints promote optimal gene expression and broad athletic competency. You enjoy more benefits in a fraction of the time spent doing the chronic exercise advocated by Conventional Wisdom.

Action Items

  1. Eliminate Standard American Diet Foods: Out with the objectionable foods that promote weight gain and chronic health problems.
  2. Shop, Cook, and Dine Primally: Re-stock your pantry and kitchen with primal foods, and implement winning strategies for shopping, meal planning, dining out, and snacking.
  3. Make the Healthiest Choices Across the Spectrum: Make the best choices in the categories of meat, fish, fowl, eggs, vegetables, fruits, nuts and seeds, fats and oils, moderation foods such as dairy, and sensible indulgences.
  4. Exercise Primally – Move, Lift, and Sprint!: Pursue broad athletic competency with an intuitive blend of workouts honoring the three Primal Blueprint Fitness Laws (Move Frequently at a Slow Pace, Lift Heavy Things, and Sprint Once in a While).
  5. Slow Life Down: Take the time to enjoy simple pleasures such as “slow food” over industrialized food; balanced instead of chronic exercise; focused work habits instead of multitasking; interpersonal relationships over social media; calm, relaxing evenings instead of excessive artificial light and digital stimulation, and plenty of time for play, sun exposure, rest, and relaxation.

Coaching & Sales

  1. Scope of Practice: Comprised of text and worksheets to educate you on what a health coach is legally allowed to do, and to help you operate within health coaching scope of practice.
  2. Coaching Foundations: Comprised of four videos titled: Connecting with Your Passion; What Is Coaching?; A Little Psychology; Your Secret Sauce and Vision. On the fundamentals of coaching.
  3. The Art and Science of Health Coaching: Comprised of three videos titled: Active Listening and Reflection; Powerful Questions and Communication; Accessing and Using Intuition. Strategies and tools for being a good coach and getting your client great results.
  4. Advanced Coaching Layers: Comprised of nearly four hours of video footage, this chapter is designed to help you connect with your clients on an emotional, behavioral, mental, spiritual, and relational levels to enhance your coach/client relationship and get your clients better results. Also includes three Coaching Demo videos.
  5. The Business of Health Coaching – Marketing: Learn how to use inbound marketing strategies to attract visitors to your website, turn visitors into leads, and nurture leads into paying clients.
  6. The Business of Health Coaching – Sales: Comprised of four videos titled: Sales Isn’t Scary; Sales Starts with Authentic Engagement; Steps to Enrollment Calls; Turning Objections Into Coachable Moments. Strategies and tools for building a client base.
  7. Onboarding and Programming: Includes a done-for-you example 12-week coaching program. This chapter walks you through how to intake and coach a client through a 12-week program from start to finish.

Can I see some sample test questions?

Generally, we would say, “No. Sorry, not ’till you register for the course.” But if you have read this far, you can take a look here. As you can see, we are not trying to brutalize you with trivia or trickery, but we also want to make sure you study hard and don’t just “mail it in” for an easy A! See what you think…

Sample Test Questions – Multiple Choice

What are some viable alternatives to ingested carbohydrates to address the body’s glucose needs?

  1. Gluconeogenesis
  2. Mobilizing stored muscle glycogen
  3. Ketone production
  4. 1 and 3 only
  5. All of the above

Why are elevated triglycerides such a significant heart disease risk factor?

  1. They are chemically altered agents used to preserve shelf life
  2. They suggest chronically elevated insulin
  3. They are not associated with heart disease risk, according to the Framingham Study
  4. They suggest a family predisposition to heart disease
  5. They suggest excess body fat

Which of the following honors the primal stance on fruit?

  1. Consume in abundance for high nutritional values
  2. Emphasize locally grown, in season fruit
  3. Avoid consuming remote, conventionally grown fruit in the off-season
  4. All of the above
  5. None of the above

What occurs by circadian rhythm soon after it gets dark?

  1. Elevated melatonin
  2. Elevated serotonin and cortisol
  3. Elevated serotonin, reduced cortisol and melatonin
  4. Long term potentiation of memories
  5. None of the above

What is the best way to calculate optimal sun exposure?

  1. Maintain a slight tan year-round
  2. Obtain at least 20 minutes of direct sun exposure each day
  3. Guess how long it might take to get sunburned and stay in the sun for around half that time
  4. 1 and 2 only
  5. None of the above

Sample Test Questions: True-False

  1. Human life expectancy rose dramatically as soon as civilization eliminated the selection pressures of starvation and predator danger.
  2. Exercising at a moderate pace and eating a low insulin-producing meal can help up-regulate fat-burning genes.
  3. “Saturated” fat means that all potential bonding sites on the carbon atoms of the fatty acid chain are occupied by hydrogen.
  4. Excess insulin production elevates nitric oxide to dangerous levels in the arteries.
  5. Whole-food sources of fructose, like fruit, honey, and vegetables, can cause as much damage as synthetic sources of fructose such as sodas.
  6. Choose fish imported from Asia because they have less-pollution in their oceans and lakes than North American fish.
  7. Blue light from a computer screen burns almost as high as a UVB ray from the sun at noontime.
  8. Negative ions promote fatigue, induce depression, and accelerate the aging process.

Primal Health Coaches

Are you approved for CEU credits with other organizations/schools?

Yes. View all of the organizations which grant continuing education units for completion of our health coaching certification course here.

What public recognition do Certified Primal Health Coaches receive?

We publish a Find a Coach Directory at where you can build a profile by entering your name, telephone, email, and city, and upload a headshot, as well as enter comments into an optional text field. While health and fitness professionals may enjoy this opportunity to attract new clients, if you are not interested in public recognition or wish to reveal less than the template information, you may opt out or limit what information you share.

What are the business opportunities available to Primal Health Coaches?

When you pass this course, you are granted a license to use the trademarked Primal Health Coach logo on your business cards, advertising, social media, and other promotions, such as print flyers for your live events. For liability reasons, we must clarify that we have no official business association with you and are not liable for your business endeavors or the health guidance that you dispense to others.

If you are a trainer or otherwise inclined to dispense Primal Blueprint or Primal Kitchen products to others, your passing of the certification course qualifies you for a wholesale account at You’ll enjoy great savings on quantity orders of Primal Blueprint supplements, books, educational products, apparel, Primal Kitchen food products, and promo items. If you want to purchase Primal Blueprint or Primal Kitchen products for personal use at below wholesale minimum quantities, we offer a generous “friends & family” discount to you as a Primal Health Coach.

What am I allowed to say about my business and the Primal Health Coach Institute without violating trademarks?

We consider our elite team of Health Coaches to be part of the Primal Health Coach Institute family. We are eager to engage in a satisfying long-term relationship within the liability constraints of you consisting of an independent entity with whom we have no official business association. Together, we must be mindful of characterizing the Primal Health Coach Institute and related (Primal Blueprint, Primal Kitchen) brands in an appropriate light. For example, you never read “Primal Blueprint diet” in our materials, because we assert that this is not a diet, but a lifestyle. Instead, you might read “Primal Blueprint eating strategy.”

You are free to promote your status as a Primal Health Coach and we will happily share logos and artwork for your use. You are free to cite the Primal Blueprint principles and visuals such as the Primal Blueprint Carbohydrate Curve, but these materials must never be altered in any way. Any quotes or content from our books or materials must be attributed. Using brief quotes and statements requires no special permission. If you want to use lengthy excerpts or intellectual property, please ask for permission.

If I am working hands-on with clients, do I need to be insured? Do I need to name Primal Health Coach Institute as an additional insured?

We cannot officially advise you on the legal matter of carrying liability insurance as a health or fitness professional. However, we strongly recommend that you consult with a legal professional and also recommend that you carry liability insurance if you work hands-on with clients. Please be aware that the ideas, concepts, and opinions dispensed by the Primal Health Coach Institute are intended to be used for educational purposes only. We are not rendering medical advice of any kind, nor is our information intended to replace medical advice, nor to diagnose, prescribe, or treat any disease, condition, illness, or injury. We do not require you to name Primal Health Coach Institute as additional insured and furthermore take no responsibility for your endeavors with clients.

Are there annual fees to remain a certified Primal Health Coach?

We administer recertification exams in order to ensure that all of our certified Primal Health Coaches are up to date with the latest advancements in ancestral health, evolutionary biology, and nutrition science. This results in better outcomes for Primal Health Coach clients, and protects the legitimacy and reputation of the professional credential you will have earned. The recertification exams are held online every two years after you graduate and consist of educational materials followed by an exam that tests you on both the degree to which you’ve retained the knowledge you gained in the Certification Course, and to make sure you understand anything new you’ve been taught in the Recertification Course. The exam consists of approximately 60 questions. The total time to review the recertification course materials and take the exam is a few hours.

There is a $99 fee to access the bi-annual recertification courses and exams. Subject to change.

How do I update my credit card or payment details?

To update your credit card or payment details, please contact us at 844-307-7662 (or 310-579-6596) M-F, 9 am – 5 pm PST.

How do I update my email address?

If you wish to change your email address associated with your learning center account, sign in the learning center, click your name at the top right, then “My Account” and you’ll find an email address field you can edit.

Note: Updating your course profile email address within the online course learning center will not change the email address we use to contact you by email. To change the email address we have on file for you, and that we use to send you email notifications, please contact us at 844-307-7662 (or 310-579-65960 M-F, 9 am – 5 pm PST.

I have other questions. What do I do?

Call us at 844-307-7662 (or 310-579-6596), live chat with us on, or email, and we’ll answer any questions you have!