Master Health Coach Certification

Become a National Board-Certified Health and Wellness Coach

Start Date: September 5, 2024

National Board Certified

High Earning Potential

Average starting salary for a
Certified Health Coach

Industry Leading Program

Become a health expert. Master your coaching craft. Empower your business savvy.

Qualify for NBHWC Certification

Apply for the NBHWC Certifying Examination and earn your National Board Certification as a health and wellness coach

Level up with nutrition and business training

From nutrition intricacies to essential business strategies, our program prepares you to excel and positively impact lives

Participate in dynamic and interactive learning

Get real-time instruction from expert health coaches and practice with peers to develop a keen sense of what works and what doesn't work in a coaching setting

What You'll Receive

Enroll in our Master Coach Certification program to access comprehensive courses in health and nutrition, coaching, and business development. With 12 weeks of live, interactive webinars, exercises, assignments, group projects, and facilitated coaching practice, you'll gain the skills and knowledge to thrive in your coaching career and qualify to sit for the NBHWC exam.
  • Twenty-four 90-minute live webinar education sessions
  • Facilitated by course instructor Erin Power, these interactive live teaching modules cover the concepts laid out in the online coursework and include an educational presentation, a Q&A session, and a group presentation, project, or coaching role-play.
  • 4 Online courses made up of videos, live lessons, and real-time practice
  • Taught by NBH-WC health coaches and industry experts, the Master Coach Certification is a complete health, coaching, and business education, including 12 weeks of advanced coaching training—from enrollment and intake to coaching all the way to client release.
  • Graded peer-to-peer coaching practice with detailed feedback from course faculty on what you did well and where to improve
  • You’ll complete a minimum of three practice coaching sessions and get expert feedback from master coaches during your live teaching modules
  • Access to a private Primal Health Coach Master Coach Facebook Group
  • Within the group you can connect and bond with Master Coach peers and faculty. Learn from other coaches and get direct access to your course instructor for expert answers to all of your questions. 
  • A series of exercises to help practically apply the learnings from each chapter
  • Business building tasks and development projects help you shape your business story, name, and niche, develop your product, and set up a payment system all before graduation. A 100-page digital book of non-compulsory exercises designed to encourages hands-on learning so you’re prepared to help your clients set goals, navigate behavior change, nurture their growth mindset, and more.

  • Lifetime subscription to our Business Resource Center
  • This exclusive portal provides postgraduate support to help you launch your business and scale for maximum profit and impact.
  • EDUCATION

  • INSTRUCTORS

  • CERTIFICATION

  • PRICING

  • WHO IT'S FOR

  • DETAILS

What You'll Learn

Guide clients toward healthy lifestyle, fitness, and dietary choices while deepening the coach-client bond through active listening, strategic questioning, intuitive understanding, collaborative techniques, and mentorship. Gain the business expertise you need to take that knowledge and confidently launch and grow your health business.
  • Real-time education and support
  • All the knowledge you need in one program
  • Direct access to health coach mentors and industry experts
  • Training for NBHWC certification

Program Outline

The Master Coach Certification program is divided into four distinct courses: the Primal Health and Nutrition Expert Certification Course, the Coaching Expert Certification Course, the Business Expert Certification Course, and the Advanced Coaching Expert Certification Course.

Primal Health and Nutrition Expert Certification Course Outline

Welcome!

Welcome from Mark Sisson and Erin Power

Course Overview

Downloading Files Within the Course

Meet Your Faculty and Staff

Legal & Support

Important: Legal Matters

Disclaimer and Copyright Notice

Support

Announcements

Introduction

Announcements

Upcoming Webinars

Educational Resources

Introduction

Ebooks

Audiobooks

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Why Primal?

Introduction Video

Why PHCI?

Why Ancestral Health?

Chapter 1 - Yes, You Really Can Reprogram Your Genes

Introduction Video

Chapter Overview

Quick Facts

Genes 101

Gene Expression, Epigenetics, and Genetic Adaptation

Chronic/Systemic Inflammation

Chapter Summary and References

Coaching Your Clients

Chapter 1 Curriculum Audio

Familial Genes - Audio Supplement

Genetic Diversity - Audio Supplement

Changing Habits - Audio Supplement

Chapter 1 Exam

Chapter 2 - The Clues to Optimal Gene Expression Are Found in Evolution

Introduction Video

Chapter Overview

Quick Facts

The Primal Laws

Evolutionary Health

Primal Humans; Modern Humans; and Aging

Chapter Summary and References

Coaching Your Clients

Chapter 2 Curriculum Audio

Primal Blueprint Laws - Audio Supplement

Neanderthal - Audio Supplement

Chapter 2  Exam

Chapter 3 - Your Body Prefers Burning Fat Over Carbohydrates

Introduction Video

Chapter Overview

Quick Facts

The Standard American Diet

Metabolic Flexibility

Fuel Partitioning

Glucose

Fat

Ketones

Recommended Macronutrient Intake Levels

Chapter Summary and References

Coaching Your Clients

Chapter 3 Curriculum Audio

High Carb Consumption - Audio Supplement

Quality Over Quantity - Audio Supplement

Macronutrient Calculations - Audio Supplement

Chapter 3 Exam

Chapter 4 - 80 Percent of Your Body Composition Is Determined by How You Eat

Introduction Video

Chapter Overview

Quick Facts

Energy Balance Determines Body Composition

Hormones

Enzymes

Gut Health

Intermittent Fasting

The Carbohydrate Curve

The "Other Twenty Percent"

Chapter Summary and References

Coaching Your Clients

Chapter 4 Curriculum Audio

Calories In, Calories Out - Audio Supplement

Hormone Optimization - Audio Supplement

Insulin Sensitivity - Audio Supplement

Alcohol - Audio Supplement

Intermittent Fasting - Audio Supplement

Fasting and Exercise - Audio Supplement

Carb Refueling - Audio Supplement

Diet Is the Gateway - Audio Supplement

Chapter 4 Exam

Chapter 5 - Grains Are Totally Unnecessary

Introduction Video

Chapter Overview

Quick Facts

Antinutrients

Predominant Dietary Sources of Antinutrients

Chapter Summary and References

Coaching Your Clients

Chapter 5 Curriculum - Audio

Viewing Health Matters in Isolation - Audio Supplement

Chapter 5 Exam

Chapter 6 - Fat and Cholesterol Are Not Your Enemy

Introduction Video

Chapter Overview

Quick Facts

The Lipid Hypothesis

Heart Disease

Blood Testing

Statins

The Fat, Cholesterol, and Heart Disease Myth

Chapter Summary and References

Coaching Your Clients

Chapter 6 Curriculum - Audio

Chronic Stress - Audio Supplement

Opposing Beliefs - Audio Supplement

Chapter 6 Exam

Chapter 7 - Fitness is Built on a Foundation of Frequent, Low-Intensity Movement

Introduction Video

Chapter Overview

Quick Facts

Dangers of Sedentary Modern Life

Fitness Mythbusting: Chronic Cardio, Caloric Compensation, and Metabolic Rate

Aerobic Exercise

Heart Rate Zones

Chapter Summary and References

Coaching Your Clients

Chapter 7 Curriculum - Audio

Sedentary Patterns - Audio Supplement

Exercise Mentality - Audio Supplement

Chronic Cardio - Audio Supplement

HRV Monitoring - Audio Supplement

Chapter 7 Exam

Chapter 8 - Maximum Fitness Gains Can Be Made in Minimal Time

Introduction Video

Chapter Overview

Quick Facts

Functional Fitness

High-Intensity Fitness

Nutritional Considerations for Exercise

Exercise and Longevity

Play

Recovery

Chapter Summary and References

Coaching Your Clients

Chapter 8 Curriculum - Audio

Resistance Training - Core Curriculum Audio Supplement

Focus on Quality - Core Curriculum Audio Supplement

Fasting and Exercise - Core Curriculum Audio Supplement

Chapter 8 Exam

Chapter 9 - Eliminate SAD Foods

Introduction Video

Chapter Overview

Quick Facts

Pantry Purge Priorities

Fats and Oils

Sweets

Grains

Legumes

Hyper-processed Foods

Condiments

Beverages

Dairy Products

Fish and Seafood

Meat

Potatoes

Conducting Your Pantry Purge

Chapter Summary and References

Coaching Your Clients

Chapter 9 Curriculum - Audio

Chapter 9 Exam

Chapter 10 - Choose (The Best) Primal Foods

Introduction Video

Chapter Overview

Quick Facts

Kitchen Restock

Shopping for Produce

Herbs and Spices

Meat and Poultry

Seafood

Eggs

Nuts, Seeds, and Derivative Butters

Healthy Fats and Oils

Beverages

Dairy 

Dark Chocolate

Alcohol

Supplements

Chapter Summary and References

Coaching Your Clients

Chapter 10 Curriculum - Audio

Chapter 10 Exam

Chapter 11 - Shop, Cook, and Dine Primally

Introduction Video

Chapter Overview

Quick Facts

Practical Considerations for Eating Primally

Strategies for Buying Food

Strategies for Cooking, and Eating (and Drinking) at Home

Strategies for Dining Out

Cultivating a Successful Approach

Chapter Summary 

Coaching Your Clients

Chapter 11 Curriculum - Audio

Chapter 11 Exam

Chapter 12 - Exercise Primally: Move, Lift, and Sprint!

Introduction Video

Chapter Overview

Quick Facts

Primal Fitness

Move Frequently

Lift Heavy Things

Sprint

Chapter Summary 

Coaching Your Clients

Chapter 12 Curriculum - Audio

Chapter 12 Exam

Chapter 13 - Primal Lifestyle

Introduction Video

Chapter Overview

Quick Facts

Diet

Exercise

Work

Sleep

Social Connections

Play

Nature

Sunlight

Slow Life Down

Chapter Summary  and References

Coaching Your Clients

Chapter 13 Curriculum - Audio

Chapter 13 Exam

Chapter 14: Programming Primal Health

Chapter Overview

Coaching Formats

Recommendation: Begin with One-on-One Coaching

CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching

Use Short-Duration Challenges to Leverage Your Individual Program

CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients

The 12-Week Primal Health Coaching Program Flow

On-Boarding Your New One-on-One Client

Intake

After Intake: Session One

Bi-Weekly Education Sessions

Weekly Check-In

Coaching Conversations

Additional Coaching Tools

Tracking Progress: Successes and Struggles

Common Client Concerns

Get Ready to Graduate Your Client

Program Completion

DEMO: A 12-Week Primal Health Coaching Relationship

PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program

PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge

Chapter 14 Exam

FINAL EXAM

Primal Health and Nutrition Final Exam

Coaching Expert Certification Course Outline

Welcome!

Course Overview

Downloading Files Within the Course

Course Overview

Meet Your Faculty and Staff

Legal & Support

Disclaimer and Copyright Notice

Support

Resources

Introduction

Announcements

Upcoming Webinars

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Chapter 1: Scope of Practice

Disclaimer

Introduction Video

Defining Your Value as a Health Coach

Scope of Practice

What Can Health Coaches Say and Do

How to Operate as a Health Coach Without Giving Individualized Nutrition Advice

Consult with a Lawyer

Curriculum Supplement: Health Coaches and Lab Testing

Chapter 1 Curriculum Audio

Chapter 1 Exam

Coaching Practicum #1: Understanding Your Scope

Regional Regulations

WORKSHEET: Scope of Practice

Chapter 2 - Coaching Foundations

What Is Health Coaching?

The Primal Health Coach Model

Your Secret Sauce: What Kind of Coach Are You?

WORKSHEET: Discover Your Secret Sauce

Code of Ethics

Professional Conduct

The Illness-Wellness Continuum

Chapter Summary

Chapter 2 Curriculum Audio

Chapter 2 Exam

Coaching Practicum #2: Reframing your Imposter Syndrome

Imposter Syndrome

Reframing

Practicum: Reframing Imposter Syndrome

Chapter 3: The Art & Science of Health Coaching

The Client-Centered Coaching Relationship

Coaching Relationship Framework

Overview of the Client-Centered Coaching Session

Letting the Client Lead: Coaching in Action

The Transtheoretical Model (Stages of Change)

Self-Determination Theory

Social Cognitive Theory

Motivational Interviewing

Active Listening and Reflection

Goal-Setting

Accountability and Compliance

Goal-Setting Summary: Assess Client Confidence and Identify Barriers

Chapter Summary

Chapter 3 Curriculum Audio

Chapter 3 Exam

Coaching Practicum #3: Coaching Role-Play

The Three-Way Coaching Role-Play

Peer-to-Peer Practicum: Coaching Role-Play

Chapter 4 - Advanced Coaching Layers

Chapter Overview

Introduction

Introduction - Audio Supplement

Coaching Best Practices

Coaching Best Practices

Coaching Best Practices - Audio Supplement

The Emotional Layer

Working with Clients on an Emotional Level

Working with Clients on an Emotional Level - Audio Supplement

The Behavioral Layer

Working with Clients on a Behavioral Level

Working with Clients on a Behavioral Level - Audio Supplement

The Mental Layer

Working with Clients on a Mental Level

Working with Clients on a Mental Level - Audio Supplement