Master Health Coach Certification

Unlock Your Full Coaching Potential


Improve your coaching skills. Become an expert in the art and science of coaching. Gain confidence as a coach who gets results.

Study Online

Flexible remote learning on your own time and the device of your choosing. 

Lifetime Access

Your access to the course and the PHCI community never expires.

Continuing Education

Participate, ask questions, and learn from experts in live monthly webinars.

What You'll Receive

With an emphasis on the client-centered coaching relationship, this certification improves your ability to help clients develop, take action, and reach their goals. You’ll learn by doing and get a detailed look at successful coaching practices to inspire and inform the creation of your ideal coaching business.
  • Online course made up of 4 chapters
  • You’ll step confidently into your practice knowing and following the regulations in your region. You’ll connect to your personal story and reframe limiting beliefs into empowering intentions. And we’ll work together on structuring sessions, asking questions, and motivating transformation.
  • 4 coaching practicum assignments 
  • The best way to learn is by doing. You’ll begin to build the muscle memory you need to step comfortably into your coaching practice. You’ll reframe imposter syndrome, develop a language of self-confidence, and engage in peer-to-peer coaching.
  • Learn advanced coaching techniques from a master coach
  • Bestselling author and world-renowned coach Christine Hassler will help you connect with the emotional, behavioral, mental, spiritual, and relational issues that your clients will be navigating as they work with you on their health or fitness coaching goals.
  • Live coaching demos
  • Learn from pros, as Master Primal Health Coaches showcase their skills with real coaching clients.
  • Access to a private Primal Health Coach Institute Facebook community
  • Network and stay motivated with the Primal Health Coach Institute team and your peers in our private Facebook community.






What You'll Learn

A health or fitness coach who can come to the table with deeper coaching skills will be in a stronger position to encourage lasting health and happiness. This certification strengthens your communication skills, your listening skills, and your ability to connect with your clients and promote lasting changes. You’ll learn:
  • The regulations for operating legally as a coach
  • The role of the coach as a collaborative leader 
  • The key concepts of coaching and how to apply them
  • How to work with clients on a mental, physical, emotional, and spiritual level

Course Outline


Course Overview

Downloading Files Within the Course

Course Overview

Meet Your Faculty and Staff

Legal & Support

Disclaimer and Copyright Notice





Upcoming Webinars

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Chapter 1: Scope of Practice


Introduction Video

Defining Your Value as a Health Coach

Scope of Practice

What Can Health Coaches Say and Do

How to Operate as a Health Coach Without Giving Individualized Nutrition Advice

Consult with a Lawyer

Curriculum Supplement: Health Coaches and Lab Testing

Chapter 1 Curriculum Audio

Chapter 1 Exam

Coaching Practicum #1: Understanding Your Scope

Regional Regulations

WORKSHEET: Scope of Practice

Chapter 2 - Coaching Foundations

What Is Health Coaching?

The Primal Health Coach Model

Your Secret Sauce: What Kind of Coach Are You?

WORKSHEET: Discover Your Secret Sauce

Code of Ethics

Professional Conduct

The Illness-Wellness Continuum

Chapter Summary

Chapter 2 Curriculum Audio

Chapter 2 Exam

Coaching Practicum #2: Reframing your Imposter Syndrome

Imposter Syndrome


Practicum: Reframing Imposter Syndrome

Chapter 3: The Art & Science of Health Coaching

The Client-Centered Coaching Relationship

Coaching Relationship Framework

Overview of the Client-Centered Coaching Session

Letting the Client Lead: Coaching in Action

The Transtheoretical Model (Stages of Change)

Self-Determination Theory

Social Cognitive Theory

Motivational Interviewing

Active Listening and Reflection


Accountability and Compliance

Goal-Setting Summary: Assess Client Confidence and Identify Barriers

Chapter Summary

Chapter 3 Curriculum Audio

Chapter 3 Exam

Coaching Practicum #3: Coaching Role-Play

The Three-Way Coaching Role-Play

Peer-to-Peer Practicum: Coaching Role-Play

Chapter 4 - Advanced Coaching Layers

Chapter Overview


Introduction - Audio Supplement

Coaching Best Practices

Coaching Best Practices

Coaching Best Practices - Audio Supplement

The Emotional Layer

Working with Clients on an Emotional Level

Working with Clients on an Emotional Level - Audio Supplement

The Behavioral Layer

Working with Clients on a Behavioral Level

Working with Clients on a Behavioral Level - Audio Supplement

The Mental Layer

Working with Clients on a Mental Level

Working with Clients on a Mental Level - Audio Supplement

The Spiritual Layer

Working with Clients on a Spiritual Level

Working with Clients on a Spiritual Level - Audio Supplement

The Relationship Layer

Working with Clients on Their Relationships

Working with Clients on Their Relationships - Audio Supplement

Chapter 4 Curriculum - Audio

COACHING DEMO(s): Primal Health Coaching Conversations

Chapter 4 Exam

Coaching Practicum #4: Case Studies


Case Study #1: Sarah

Case Study #1: Heather

Case Study #1: David

Case Study #1: Diana

Practicum: Case Studies


Coaching Expert Final Exam

What Our Grads Say

The Master Coach Certification Course surrounded me with like minded individuals who want to help each other grow and succeed in helping others. Because of the course I now have more confidence in myself and my ability to be a great coach. And Course Instructor Erin Power is amazing! I love her energy. She's no nonsense in a compassionate, fun way. She put her heart, passion, and love into this course and it came shining through.

Jennifer Lehman

Certified Master Coach

The course has taught me so much. Most importantly, it has taught me to listen well, to be present and engaged, and ask open, thoughtful questions. It has taught me that the client knows their body the best, and that my role is to collaborate, support and, with their permission, educate and inform. The class was composed of a truly impressive array of experienced and thoughtful individuals, and instructor Erin Power exceeded all my expectations!

Pat Feller

Certified Master Coach

Engaging, organized, thoughtful, incredibly informative—course instructor Erin Power, and this class, changed the way I see the world. I'm much more confident in coaching people, and now understand the value in having the client be in the driver's seat to spur motivation and lasting change. The fellow students were an incredible group of people and I am very honored to be part of this cohort. I feel we will collaborate and refer clients to each other in years to come.

Hannah McChesney

Certified Master Coach

Frequently Asked Questions

Why should I earn my certification from the Primal Health Coach Institute?

Primal Health Coach Institute delivers a best-in-class coaching education accredited by the National Board for Health and Wellness Coaching (NBHWC). We don’t just teach coaching. We coach clients ourselves, so we’re well-versed in what it takes to become a coach who truly makes a difference. Because the program is all online, you get to study from wherever you choose and go at your own pace. You’ll also have the opportunity to attend virtual seminars and live events to strengthen your coaching skills with hands-on learning and a supportive network of peers.

How long will it take for me to complete the course and earn my certification?

Once you start the online education process, course material is released at a rate of one chapter per week. There are 4 chapters with 4 practicums, so you could technically get your expert coaching certification in as little as one month. However, this is a self-paced program, so you can proceed through the course work at a slower rate if you’d like. Enrollment gives you lifetime access to all the course material.

How difficult is the online course and exams, and what if I have trouble passing?

As long as you complete the lessons and the coaching assignments you will be more than prepared to pass the exams and earn your certification. The 4 chapter exams consist of multiple choice and true/false questions that have been carefully scrutinized by an elite team of beta-testers to ensure fairness and relevance to the written and video content course material.

A score of 75 percent correct or better represents a passing grade. If you score below 75 percent, you can return to the material for review, and then attempt the exam again and as many times as you need to pass it. If you find yourself getting stuck on a certain chapter or frustrated with the learning experience in any way, don’t stress! We are here to support and eagerly await the opportunity to help.

What is the difference between the Coaching Expert Certification course and the Primal Health Coach and Primal Fitness Coach Certification courses?

The Coaching Expert Certification is an in-depth course on the art and science of coaching. It’s also the second pillar of our flagship coaching certification programs: the Primal Health Coach Certification and the Primal Fitness Coach Certification. These two flagship courses include all the coaching lessons found in the Coaching Expert Certification Course, plus additional chapters and advanced training dedicated to health, nutrition, fitness, and the business of coaching. To become a certified Primal Health Coach, visit our course page here. If you’re interested in fitness coaching, learn more about the Primal Fitness Coach Certification here.

What is the difference between a Certified Coaching Expert and a Certified Primal Health Coach or Primal Fitness Coach?

A Coaching Expert is an expert in the art and science of coaching. The Coaching Expert course helps existing coaches round out their current certifications and offerings with this expert knowledge.

Primal Health and Fitness Coaches have been trained in Primal Health and Nutrition or Primal Fitness in addition to coaching clients to lasting change and in how to run a successful business as a coach.

I’ve taken other online courses in the past and they didn’t live up to my expectations. How is this course different?

When you enroll in the certification course you immediately become part of our community, and we’ll do everything in our power to make sure you reach your personal health and career goals. We’re so confident that the program and our organization will exceed your expectations that we offer a 30-day, no-questions-asked, money-back guarantee. You’ll get a full refund if the course isn’t to your liking or if life circumstances shift your focus and you decide that health coaching is no longer your preferred career path. We also pride ourselves on going above and beyond with course offerings, as well as bonus resources that make it as easy as possible to turn your career dreams into real-life earnings.

Don’t Just Become an Expert. Become an Expert Coach.

Most coaching programs lean into the specifics of the niche they are targeting—be it health, fitness, career, or life coaching—and the actual coaching training can fall short. Take a course dedicated to making you the best coach you can be, no matter your coaching specialty.