Create Your Signature Program in 12 Weeks

start date: February 1, 2023 

Live training and mentorship. Create a sure-to-sell product. Kickstart your business.


12 weeks worth of live workshops with Primal Health Coach Institute® Coaching Director Erin Power and bestselling author and coach Liana Werner-Gray.

Hands on

We keep the group small so you get the high-touch support and guidance you need to get your coaching business off the ground with in-demand product offerings.


Each week builds upon the last to the culmination of a custom program that caters to the needs of your particular niche and avatar clients.

What You'll Receive

Launch Your Coaching Business is a 12-week virtual course that includes online curriculum, live weekly workshops, and curated project development activities to help you create a product that sells and a coaching business that excels. 
  • Twelve 2-hour live workshops
  • Facilitated by course instructors Erin Power and Liana Werner-Gray, these participatory live workshops cover online coursework topics and include an educational presentation, a Q&A session, and an opportunity to share and present on the task for that week.
  • Online course with 12 chapters 
  • As you work through a chapter a week, you’ll get clear on your speciality, know exactly what your client wants, and develop a program to meet those needs. Then comes the practical how-to for getting that product out into the world and into the hands of the people who need it (and you!) the most.
  • Detailed feedback from course faculty 
  • Erin and Liana are here to make sure that by the end of the course you have a viable, profitable product or program set up for launch, with other offers in queue.
  • Access to a private Facebook group
  • Within the group you can connect and bond with your peers and faculty. The built-in accountability factor helps you stay on track so you have a program ready to launch before the end of 12 weeks.





What You'll Learn

Without a coaching product or program to sell to prospective clients, it can be difficult to get your business off the ground. This course is specifically designed to help you hone your niche and graduate with a launch-ready product to attract the right-fit clients and well-deserved success.
  • Real-time education and support
  • Direct access to your instructors
  • A profitable product that clients need, want, and can’t do without
  • Tools and resources for getting that product to market fast

Frequently Asked Questions

Popular FAQs

What is the purpose of this course?

This course is designed to help coaches develop niche-based custom products and programs for their avatar clients. In just 12 weeks you will get clear on your speciality and clientele, build a product or program to sell to your dream clients, and get your product to market.

How often is this course offered?

We offer this course twice per year, typically in spring and fall.

Why is the class size limited to such a small number of students?

We keep the participant number small so that everyone can get the individualized mentoring they need to move beyond generic offerings and create a truly distinct program that prospective clients won’t be able to resist.

How does this course differ from the business-building components of PHCI’s Health Coach Certification?

The Primal Health Coach Certification features a business development portion that helps coaches get their health coaching practice off the ground as soon as they graduate. It includes marketing advice and guidance, walks you through how to build a website, and even comes with a 12-week, done-for-you coaching template to use with clients out of the gate.

The Launch Your Coaching Business course does away with the generic and gets to the heart of YOUR coaching business. What makes you stand out and who specifically do you serve, and then helps you develop tailor-made programs that speak to that particular service. Because it includes live workshops, this course guarantees you get the one-on-one attention and guidance you need to build and launch a profitable program by course completion.

Will I earn a certification upon completing this course?

No, but if you do the work you will have a signature program that will attract and serve your clients! 

Registration Process, Payments, and Refund Policy

Do you have a payment plan available?

Yes. We offer a convenient payment plan of three easy payments. Call us at 844-307-7662 (or 305-394-6960) if you have any questions.

What is your refund policy?

Our refund policy reflects the nature of this course. Because this course has limited capacity, if you claim a spot it means someone else is unable to enroll. And because it is a time-restricted course, we are unable to fill spots once it begins. As such, here are our cancellation and refund policies:

  • We will issue a full refund if you cancel your enrollment on or before two weeks before the course begins.
  • If you cancel between two weeks and one week before the course begins, we will issue a 75% refund.
  • If you cancel within a week before the course begins, we will issue a 50% refund.
  • If you cancel on or after the class start date, no refund will be granted.
  • Any tuition fees paid for a given course cohort cannot be transferred to a future course cohort after a course commences.

Tuition fees are non-transferrable, and refunds will not be granted after a course commences.

What happens as soon as I enroll?

After you submit the order form to complete your enrollment you will receive an email with next-step instructions. You will then gain access to our online Launch You Coaching Business course two weeks before the course commences. Within that online course you will find instructions on what to do next, including how to join the private Facebook group reserved for students of this cohort. We will also send these instructions via email. We will then be in touch leading up to and on the course start date to kick things off. We will be with you every step of the way.

Coursework and Graduation

How is the course laid out?

There are 12 chapters for 12 weeks of course material. Each week of the course has several corresponding lessons and one live workshop. You get access to the course two weeks before the class start date, so you can start on the reading without getting too far ahead. You'll be encouraged to join our live workshop once a week for 12 weeks. These sessions will specifically expand on the corresponding lessons for that week. 

How much time should I designate each week to work on this course?

The online curriculum in this course is incredibly robust. Combined with the live workshops and the practice coaching sessions you'll need to complete, you're looking at a commitment of anywhere from 8-10 hours per week.

Do I have to finish it in 12 weeks or can I linger longer?

Unlike some of our other courses, this is not a self-paced course. Due to the nature of this course, which includes a live workshop component, you will be expected to keep pace with the rest of the class on a week-to-week basis and encouraged to complete the course and all activities before the class ends one week after the last workshop. However, you do have lifetime access to the course if you fall behind.

Do I lose access to the course after the 12 weeks are up?

No. You have lifetime access to the course.

When are the live teaching modules?

Once we have a sense of who has enrolled in the course and which time zones are most represented, we will select a time for the weekly workshop that seems convenient for most students. Understanding that no time will be convenient for all, we have processes in place to ensure that those who are unavailable for the scheduled live workshops can attend and complete their sessions. Tentatively, we are aiming for Wednesdays, midday Pacific time, and the sessions will be approximately two hours.

Are the live teaching modules mandatory?

So that you can get the individualized attention needed to create a custom-made, revenue-generating program, the live teaching modules are encouraged, but not mandatory. If you miss a live workshop, you can always watch the recorded replay and work on the weekly tasks on your own time.

Can I take this course concurrently with other PHCI courses?

As long as you have the time and energy, yes! This course complements other PHCI courses, certifications, and specialty certification programs.

What Our Grads Have to Say

Completing the Primal Health Coach Program has proven to be an invaluable asset to my coaching practice. I'm so much more prepared to explain the benefits of a primal lifestyle to my clients and coach them as they take their health, fitness, and performance to a higher level than they ever thought possible.

James Arthur

The Primal Health Coach Program expanded my access to and credibility with people who embrace primal principles but who may not have considered holistic medicine, enhancing my practice and extending my professional reach. 

Dr. Dana Leigh Lyons

The knowledge I learned from the Primal Health Coach Program allowed me to skillfully integrate for my patients the healing power of Periodontal Laser Therapy with the healing power of primal lifestyle and diet. 

Alvin H. Danenberg, DDS

Invest in a Purposeful Career

This course is designed to provide the kind of real-time education and support that can only be delivered to a small batch of students a few times each year. We will help you create your signature program and launch it to success, so you can start growing your coaching business and expanding your impact.