Create Your Signature Program in 12 Weeks
start date: February 1, 2023
Live training and mentorship. Create a sure-to-sell product. Kickstart your business.
12 weeks worth of live workshops with Primal Health Coach Institute® Coaching Director Erin Power and bestselling author and coach Liana Werner-Gray.
We keep the group small so you get the high-touch support and guidance you need to get your coaching business off the ground with in-demand product offerings.
Each week builds upon the last to the culmination of a custom program that caters to the needs of your particular niche and avatar clients.
What You'll Receive
Launch Your Coaching Business is a 12-week virtual course that includes online curriculum, live weekly workshops, and curated project development activities to help you create a product that sells and a coaching business that excels.
What You'll Learn
Without a coaching product or program to sell to prospective clients, it can be difficult to get your business off the ground. This course is specifically designed to help you hone your niche and graduate with a launch-ready product to attract the right-fit clients and well-deserved success.
Meet Your Instructors
Coaching and Course Director
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute® and supporting the business development efforts of our graduates. She's also the co-host of "Health Coach Radio"—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
Bestselling author, health and nutrition coach
After receiving troubling health news, Liana Werner-Gray went on a 365-day mission to transform her junk-filled diet into a daily diet of nothing but foods from nature. She leveraged her blog into publishing success with two popular books, “The Earth Diet and 10-Minute Recipes,” and now coaches others to lasting health with optimal nutrition. As a coach to coaches, Liana has lent her decades-long experience to PHCI’s Launching Your Coaching Business course, and continues to help health professionals take their businesses to the next level.
Claim Your Spot in the Next Cohort
This course has very limited capacity. If you’d like to join us, click below and complete the checkout in order to claim your spot.
Pay in Full
3 Payments of
*Tuition discounts and promotions may be available. Book a call with our admissions team or call 844-307-7662 to discuss our flexible payment plan options that suit any budget.
Start Your Journey to Health Coaching Today
THERE ARE NO PREREQUISITES beyond being a current student or certified coach.
You're an aspiring coach enrolled in a certification program with Primal Health Coach Institute or another certifying body and want to hit the ground running with a signature program custom-built for your coaching niche.
You're a graduate of Primal Health Coach Institute or another certification school and have been having some difficulty attracting clients and building your business. We’ll help you get clear on who your clients should be and work with you to develop programming that appeals to them so you can start making money ASAP.
What to Expect
When you register for the course, you’ll receive login instructions to a password-protected portal where you can begin the written and pre-recorded components of the course curriculum. The educational materials are yours to access online at any time.
- You’ll receive access to the course two weeks before the start date. You’ll then have immediate access to the first chapter, a mix of educational content and activities to help you refine your specialty. We encourage you to begin your studies immediately!
- Every week unlocks a new chapter. This gives you the flexibility to read ahead without getting too far in front of the pace of our weekly live teaching modules. There are sessions on conducting market research, building the meat of your program, marketing your program, and expanding on your signature program with future offers.
- You’ll also be invited to join an online community of your course peers. This community is essential for support and accountability. You’ll get feedback on the program you’re developing and be inspired by the creative ideas and plans of other coaches.
- You’ll be expected to read through the material in each chapter in detail, participate in the weekly live workshops, and pass an exam with a score of 75% or better.
- Each week we'll convene online for a two-hour live workshop. You’ll be asked to share and present on the task for that week and receive real-time feedback from your instructors. This structure keeps you accountable and on track with the schedule of the course and allows you to learn from others as you see what your classmates are sharing and benefit from hearing individualized instructor feedback.
Frequently Asked Questions
This course is designed to help coaches develop niche-based custom products and programs for their avatar clients. In just 12 weeks you will get clear on your speciality and clientele, build a product or program to sell to your dream clients, and get your product to market.
We offer this course twice per year, typically in spring and fall.
We keep the participant number small so that everyone can get the individualized mentoring they need to move beyond generic offerings and create a truly distinct program that prospective clients won’t be able to resist.
The Primal Health Coach Certification features a business development portion that helps coaches get their health coaching practice off the ground as soon as they graduate. It includes marketing advice and guidance, walks you through how to build a website, and even comes with a 12-week, done-for-you coaching template to use with clients out of the gate.
The Launch Your Coaching Business course does away with the generic and gets to the heart of YOUR coaching business. What makes you stand out and who specifically do you serve, and then helps you develop tailor-made programs that speak to that particular service. Because it includes live workshops, this course guarantees you get the one-on-one attention and guidance you need to build and launch a profitable program by course completion.
No, but if you do the work you will have a signature program that will attract and serve your clients!
Registration Process, Payments, and Refund Policy
Yes. We offer a convenient payment plan of three easy payments. Call us at 844-307-7662 (or 305-394-6960) if you have any questions.
Our refund policy reflects the nature of this course. Because this course has limited capacity, if you claim a spot it means someone else is unable to enroll. And because it is a time-restricted course, we are unable to fill spots once it begins. As such, here are our cancellation and refund policies:
- We will issue a full refund if you cancel your enrollment on or before two weeks before the course begins.
- If you cancel between two weeks and one week before the course begins, we will issue a 75% refund.
- If you cancel within a week before the course begins, we will issue a 50% refund.
- If you cancel on or after the class start date, no refund will be granted.
- Any tuition fees paid for a given course cohort cannot be transferred to a future course cohort after a course commences.
Tuition fees are non-transferrable, and refunds will not be granted after a course commences.
After you submit the order form to complete your enrollment you will receive an email with next-step instructions. You will then gain access to our online Launch You Coaching Business course two weeks before the course commences. Within that online course you will find instructions on what to do next, including how to join the private Facebook group reserved for students of this cohort. We will also send these instructions via email. We will then be in touch leading up to and on the course start date to kick things off. We will be with you every step of the way.
Coursework and Graduation
There are 12 chapters for 12 weeks of course material. Each week of the course has several corresponding lessons and one live workshop. You get access to the course two weeks before the class start date, so you can start on the reading without getting too far ahead. You'll be encouraged to join our live workshop once a week for 12 weeks. These sessions will specifically expand on the corresponding lessons for that week.
The online curriculum in this course is incredibly robust. Combined with the live workshops and the practice coaching sessions you'll need to complete, you're looking at a commitment of anywhere from 8-10 hours per week.
Unlike some of our other courses, this is not a self-paced course. Due to the nature of this course, which includes a live workshop component, you will be expected to keep pace with the rest of the class on a week-to-week basis and encouraged to complete the course and all activities before the class ends one week after the last workshop. However, you do have lifetime access to the course if you fall behind.
No. You have lifetime access to the course.
Once we have a sense of who has enrolled in the course and which time zones are most represented, we will select a time for the weekly workshop that seems convenient for most students. Understanding that no time will be convenient for all, we have processes in place to ensure that those who are unavailable for the scheduled live workshops can attend and complete their sessions. Tentatively, we are aiming for Wednesdays, midday Pacific time, and the sessions will be approximately two hours.
So that you can get the individualized attention needed to create a custom-made, revenue-generating program, the live teaching modules are encouraged, but not mandatory. If you miss a live workshop, you can always watch the recorded replay and work on the weekly tasks on your own time.
As long as you have the time and energy, yes! This course complements other PHCI courses, certifications, and specialty certification programs.
What Our Grads Have to Say
Completing the Primal Health Coach Program has proven to be an invaluable asset to my coaching practice. I'm so much more prepared to explain the benefits of a primal lifestyle to my clients and coach them as they take their health, fitness, and performance to a higher level than they ever thought possible.
The Primal Health Coach Program expanded my access to and credibility with people who embrace primal principles but who may not have considered holistic medicine, enhancing my practice and extending my professional reach.
Dr. Dana Leigh Lyons
The knowledge I learned from the Primal Health Coach Program allowed me to skillfully integrate for my patients the healing power of Periodontal Laser Therapy with the healing power of primal lifestyle and diet.