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Become a 21-Day Primal Challenge Coach

Support participants. Build your coaching practice. Connect with warm prospective clients.

Apply to Become a Challenge Coach

The Opportunity

A Better Way to Build Your Coaching Practice

Most health coaches struggle with the same challenges:

  • Finding clients
  • Building trust
  • Standing out in a crowded market
  • Gaining real-world coaching experience

We’ve built a system designed to solve all of that.

We bring the clients to you.

Inside the 21-Day Primal Challenge, you’ll work directly with participants who are actively engaged, taking action, and looking for support.

Your Role as a Challenge Coach

As a coach, you’ll be assigned a group of participants
and will support them throughout the 21-day experience.

Answering questions inside the community
Engaging with participants through comments and posts
Providing encouragement and accountability
Messaging participants directly inside the myPrimalCoach app
Helping participants stay consistent and get results
You are not responsible for:
  • Creating content
  • Designing programs
  • Building funnels
  • Attracting prospects
  • Creating content
  • Designing programs
  • Building funnels
  • Attracting prospects

The system is built. You focus on coaching.

How the System Works

A Built-In Client Pipeline

Each month, we bring in hundreds—and over time, thousands—of participants into the challenge through:

  • Email marketing
  • Social media
  • Paid advertising
  • Partnerships
  • Email marketing
  • Social media
  • Paid advertising
  • Partnerships

These participants:

  • Have opted in
  • Are actively working on their health
  • Are engaging daily
  • Are already experiencing results
  • Have opted in
  • Are actively working on their health
  • Are engaging daily
  • Are already experiencing results

By the time you interact with them, trust is already being built.

Turn Engagement Into Income

Work With Warm, Engaged Prospects

You’ll be coaching people who:

  • Are already taking action
  • Are already invested
  • Already trust the process—and you

Offer Your Coaching Services

At designated points during or at the end of the challenge, you’ll have the opportunity to:

  • Invite participants to continue working with you
  • Offer your own paid coaching programs
  • Build long-term client relationships

We provide structure and guidelines to ensure:

  • A consistent participant experience
  • A trust-first, non-salesy environment

Earn Referral Commissions

When participants you’ve worked with decide to become certified health coaches through PHCI:

This creates an additional income stream simply by:

  • Showing up
  • Coaching effectively
  • Making an impact

Gain Real Coaching Experience

You’ll have the opportunity to:

  • Coach real people with real challenges
  • Refine your communication and coaching skills
  • Build confidence through repetition
  • Learn what actually works

Who This Is For

This Opportunity Is Ideal If You:

When you join, you’ll get:

  • Are a Certified Primal Health Coach
  • Want more clients without relying on marketing
  • Enjoy engaging with people and providing support
  • Are looking to build momentum in your coaching practice
  • Want to be part of something larger than working alone

Standards & Structure

A Curated, High-Quality Coaching Environment

To ensure a great experience for participants, we:

  • Hand-select coaches
  • Provide clear expectations and guidelines
  • Maintain consistency in how coaching is delivered
  • Structure when and how offers are made

This allows you to:

  • Focus on coaching
  • Build trust naturally
  • Convert participants in a way that feels aligned

Be Part of a Growing Ecosystem

This is more than just coaching inside a challenge.

You’ll be part of a system where:

  • New participants enter every month
  • Results drive referrals and growth
  • Trust is built through experience
  • Opportunities expand over time

As this grows, so does your opportunity.

Apply to Become a Challenge Coach

If you’re ready to work with real participants, build your client
base, and be part of a structured, supportive system, apply now.

Apply Now

Spots are limited. We are currently selecting a small group of coaches for the initial rollout.

Frequently Asked Questions

Is this a paid position?

No—not in the traditional sense.

Instead of paying coaches directly, we provide something many coaches struggle to get:

A steady flow of warm, engaged participants to work with.

In exchange for providing light coaching support during the challenge, you’ll have the opportunity to:

  • Offer your own paid coaching services to participants
  • Build long-term client relationships
  • Earn a 20% referral commission when participants you work with enroll in PHCI

Additionally, this is a valuable opportunity to:

  • Practice your coaching skills
  • Gain real-world experience
  • Accumulate coaching hours if you plan to sit for the NBHWC exam

How much time does this require?

This is designed to be a light but consistent commitment.

Expect to spend approximately:

  • 30–60 minutes per day
  • Engaging in the group
  • Responding to participant messages
  • Providing support and encouragement

The exact time may vary depending on your level of engagement and number of participants.

How many participants will I be assigned?

Each coach will be assigned a manageable group of participants.

Our goal is to ensure:

  • You have enough interaction to make it worthwhile
  • You’re not overwhelmed
  • Participants receive a high-quality experience

As the program grows, participant volume will increase.

When and how can I offer my coaching services?

To maintain a consistent and positive experience for participants, we provide clear guidelines on:

  • When offers can be made (typically toward the end of the challenge)
  • How to position your services
  • How to transition participants into paid coaching

This ensures a trust-first environment, not a sales-heavy one.

Will I need to create any content or programs?

No.

All challenge content is fully built, including:

  • Daily lessons
  • Action steps
  • Structure and flow

Your role is to coach, support, and engage—not create.

How are participants generated?

We handle all marketing and participant acquisition through:

  • Email campaigns
  • Social media
  • Paid advertising
  • Partnerships

Participants enter the challenge already:

  • Opted in
  • Engaged
  • Actively working on their health

You step in once they’re already in motion.

Will I be competing with other coaches for clients?

Each coach is assigned their own group of participants to work with.

While the community is shared, your direct relationships are built within your assigned group.

This allows you to:

  • Build trust
  • Develop rapport
  • Convert participants organically

What kind of support will I receive as a coach?

We provide:

  • Clear onboarding and expectations

  • Coaching guidelines and playbooks

  • Messaging frameworks

  • Ongoing communication and support

You won’t be left to figure this out on your own.

Do I need to be a Certified Primal Health Coach?

Yes.

This opportunity is currently open only to Certified Primal Health Coaches.

This ensures:

  • A consistent coaching philosophy

  • A high-quality experience for participants

Can I participate if I already have clients or a full schedule?

Yes—as long as you have the capacity to:

  • Engage consistently

  • Respond to participants in a timely manner

  • Provide a positive experience

This can be a strong complement to your existing practice.

Is this a one-time opportunity or ongoing?

This is designed to be an ongoing opportunity.

We run challenges each month, and coaches who perform well may be invited to continue participating in future cohorts.

As the program grows, so does the opportunity.

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