Primal Health Coach Institute Ambassador Program Terms and Conditions

By applying to become a Primal Health Coach Institute Ambassador (also known as a referral partner or an affiliate), you agree to be bound by the following terms of the program.


To become a Primal Health Coach Ambassador, you must submit a complete program application via our Ambassador sign-up form. Upon submission of your application, you will be able to log in to the referral partner portal and receive your unique affiliate links, and start promoting the Primal Health Coach course. We may reject your application if we decide (at our sole discretion) that your site is unsuitable for the program. All information submitted must be truthful and accurate. Failure to provide accurate information may result in immediate termination of affiliate’s participation in the program.

By registering for the Primal Health Coach Ambassador program, you agree to receive the occasional email from us related to the program. We will not share or resell your information, and our Privacy Policy applies.

Commission Rates

Our affiliate program provides you with an 20% commission on all referred order payments for the Primal Health Coach certification program, not including the value of shipping and handling or taxes. You earn the commission upon our receipt of payment. If the customer you refer pays in full, up front, you will immediately earn 20% of the full purchase price they paid. If the customer you refer is on a payment plan, you will earn the 20% commission on each of the payment plan payments over the duration of their payment plan period.


From the moment a customer visits our site via your affiliate URL, a cookie is placed on their computer. This allows us to track the customer even if they don’t immediately subscribe or purchase. They can close their browser and return later to subscribe or order, and you will still be recognized as the referring affiliate. Our cookies are set with a 45-day duration.

The customer may choose to clear their cookies at any time. This is out of our control. Clearing cookies will remove any tracking, and purchases will no longer be tracked to your affiliate account. The same applies if they use a different web browser or device than originally used to access your referral link.

Once a purchase is made, that customer is linked to your affiliate account. As long as you are the most recent referrer, all future online purchases by that customer account will be automatically tied to your affiliate account and will generate the relevant commissions. Once this connection is made, there is no further reliance on cookies.

We use “last click” tracking. This means that if a customer was referred by another affiliate weeks, months or even years ago, but then clicks on your link and makes a purchase, you will receive commissions for this new order instead of the original referrer. “Last click” tracking is the most common type of tracking, and rewards the most recent marketing and promotional efforts.

Generating Referrals

In order to be awarded commission for an online purchase, you must utilize your unique referral URL, provided within the Referral Partner Center.

You are permitted to use link cloaking, link tracking or other forms of redirection. However, be aware that some ad networks or social networks do not allow such links to be used.


In the event that a customer requests a refund (and we honor that request) – we reserve the right to deduct any commission already paid out on that sale from future commissions.

Commission Payouts

Payments are issued on or after the 15th of every month for the month that ended 45 days prior. For example, payments made on September 15 are for the period of July 1-July 31. Payments made on October 15 are for the period of August 1-August 31, and so on. This provides adequate time for us to account for clawbacks (i.e. revoking commissions earned on orders that have been refunded).

One must meet a minimum commission threshold of $150 in a given period in order to receive payment for that period.

We issue payments via PayPal.

We are unable to provide commission payouts via check.

We cannot be responsible for any banking fees you may incur by receiving a payment from us.


You may use your unique URL within email marketing, online advertising, blogging, social media marketing, video marketing, and other forms of online marketing.

Paid search and social advertising (Google Adwords, Facebook, etc.) on brand terms, trademarked terms, and product names are prohibited. This includes but is not limited to the following keywords and phrases: Primal Health Coach, Primal Health Coach Institute, Primal Blueprint.

You must not use the Primal Health Coach or other brand names owned by Primal Health Coach within your domain name. For example, you may not register a domain name such as

Such use of our brand name may cause confusion with customers.


You must not in any way, attempt to mislead the customer into believing you are the owner or an employee of Primal Health Coach LLC.

You must not make any factual claims about the product and service other than those substantiated on our website (

If your marketing material suggests you are an impartial party, you should include a caveat that explains you are being financially compensated for promoting this product.

You must not represent the product in a negative way, nor make any connections between the product and another organization.

Breaking These Terms

It is against these terms for you to purchase products for yourself through your own referral partner account.

It is also against these terms to attempt to circumvent or alter any of the technical methods employed by our Ambassador program.

You must act within the terms of any associated platform being used in your marketing activity. (e.g. Facebook, Google, etc).

Any email marketing activity must be conducted in accordance with the CAN-SPAM regulations and/or any local territory guidelines.

Sites that promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age; promote illegal activities; attempt to copy and/or assume the creative or business identity of Primal Health Coach in any manner; and/or contain any other content that we deem offensive and/or not in alignment with the Primal Health Coach Institute brand, are unsuitable for our Ambassador program, and if used may be grounds for termination of the referral partner relationship.

If we detect that these terms have been breached for any reason, we reserve the right to cancel your affiliate account and void any unpaid commissions.

Canceling Accounts

We reserve the right to suspend or delete an affiliate account at our discretion.

Any affiliate accounts that have not made any referrals within a 60-day period and have no outstanding commission to be paid, may be designated as dormant. We reserve the right to delete accounts that have been found to be dormant.

If you wish to close your affiliate account directly, please contact us via email.

Virtual Masterclass Addendum

Note: We currently operate two distinct referral partner programs: our general Ambassador program that’s described above, and an invite-only Virtual Masterclass Referral Partner program. A partner cannot be in both programs at the same time.

All Ambassador program terms above apply to the Virtual Masterclass Referral Partner program with the exception of the commission earnings terms. The Virtual Masterclass Referral Partner program is invite-only and reserved for Virtual Masterclass expert presenters. This program pays a 25% commission for each referred sale.

Changes to Terms & Conditions

We reserve the right to change the terms and conditions of our affiliate programs at any time. In the event changes are made to the terms and conditions, affiliates will be notified. If they disagree with the new terms they can cease the affiliate relationship. Continuing to operate as an affiliate under new terms after being notified of the new terms is considered an acceptance of the new terms.