Achieve your dream of becoming a
health or fitness professional.

Get Program Information
Join us for an upcoming free training or keep scrolling to watch webinar replays down below.
Social Media Guide to Building Trust and Attracting Clients with Kim Danger
Date:
This webinar has passed. Please scroll down to watch the replay.
Time:
Description:
Ready to turn your social media into a powerful connection tool? Whether you're just getting started or looking to clean up your feed, this webinar will help you shift your mindset and your strategy to attract coaching clients through Facebook and Instagram without spending a dime on ads.
Join Kim Danger, PHCI’s Social Media Manager, as she breaks down the fundamentals of creating authentic, trust-building content that sparks conversations and brings your coaching business to life online.
What you'll learn:
✔️How to build a profile that attracts the right audience
✔️How to set up your profile to reflect both you and your coaching business
✔️The 5 content goals every post should aim to achieve
✔️How to reframe your approach: think conversations, not commercials
✔️The biggest mistakes coaches make—and how to fix them
No matter your experience level, you'll leave with fresh ideas, a clearer strategy, and a more human approach to social media.
Beating the Odds: A Holistic Path to Healing, Hope, and Health Coaching with Ann McKeever
Date:
This webinar has passed. Please scroll down to view the replay.
Time:
Description:
Join Master Primal Health Coach Ann McKeever as she shares her powerful story of overcoming terminal liver cancer and finding renewed purpose through primal living. With a rich background in special education and a passion for holistic health, Ann will explore how mindset, lifestyle changes, and the power of coaching helped her heal—and how she now uses her journey to guide others on the path to wellness.
You’ll learn:
This is a must-watch for anyone seeking inspiration, practical tools for healing, or a deeper understanding of what it truly means to thrive.
Enjoy this selection of Primal Health Coach Institute's most recent webinars and workshops. Discover what it takes to be a successful coach and learn how we can help you turn your dreams of a coaching career into a reality.
SELECT A CATEGORY:
Beating the Odds: A Holistic Path to Healing, Hope, and Health Coaching
with Ann McKeever
Master Primal Health Coach Ann McKeever shared her powerful story of overcoming terminal liver cancer and finding renewed purpose through primal living. With a rich background in special education and a passion for holistic health, Ann explored how mindset, lifestyle changes, and the power of coaching helped her heal—and how she has since used her journey to guide others on the path to wellness.
Here's what was shared:
This was a must-watch for anyone seeking inspiration, practical tools for healing, or a deeper understanding of what it truly means to thrive.
How Health Coaches Can Thrive in Corporate Wellness
with Kirsten Gum
Whether you were a seasoned health coach, a wellness practitioner exploring new opportunities, or a leader passionate about transforming company culture — this episode was for you. The corporate world is waking up to the need for holistic health, mental resilience, and meaningful engagement. But how do you, as a coach, break into that space — and not just survive, but truly thrive?
Kirsten Gum — board-certified Health & Wellness Coach, corporate wellness leader, CEO of Live Forward Coaching, and seasoned TV journalist — joined us for a powerful Coaches Corner session where personal growth met professional purpose. Through her own story of burnout, renewal, and mission-driven coaching, Kirsten shared how to turn your experience, empathy, and wisdom into real impact—helping organizations flourish from the inside out.
In this webinar, attendees discovered:
If you’ve ever felt called to do deeper work, reach more people, and align your purpose with a professional path that pays—this session showed you how. It’s time to make the second half of life your most impactful chapter yet.
The Ultimate Health Model™ – A Game-Changer for Health Coaches
with Benjamin Smith
In April’s Coaches Corner, we were joined by Benjamin Smith, a Primal Health Coach graduate and health coach educator, as he shared his journey from lifelong curiosity to groundbreaking innovation. After years of research into chronic disease, Benjamin uncovered the surprising connection between water and health and developed the Ultimate Health Model™—a powerful blueprint for preventing illness and optimizing well-being.
In this session, attendees learned:
You'll walk away with practical tools to transform your coaching approach and elevate your impact.
Helping Veterans Thrive
with Marcus Farris
Join us for March’s Coaches Corner, which featured Marcus Farris, an Army Veteran, endurance athlete, and Clinical Mental Health Counselor. As a leader at Mission 22, Marcus supported Veterans through healthy living programs and digital content designed to foster resilience and transformation.
With experience as a CrossFit and Life Transformation Coach, as well as an author and researcher, Marcus brought a unique perspective on integrating fitness, mindset, and purpose into coaching.
In this session, attendees gained insights on:
Exploring the Benefits of the ACE Program
with Erin Power
Join Erin Power for an exclusive webinar where you'll get an in-depth look at the Advanced Coaching Expert Certification—a 12-week immersive program designed to elevate your skills, enhance your confidence, and prepare you for the NBHWC exam.In this session, you'll discover:
This is a great opportunity to learn more about our Advanced Coaching Expert Certification program and see if it's the right fit for you.
What to Expect from the Advanced Coaching Expert Certification Course (formerly known as Master Coach Certification Course)
with Erin Power
This replay is an enlightening and empowering live Q+A webinar hosted by Erin Power, Master Primal Health Coach and Coaching and Curriculum Director at Primal Health Coach Institute (PHCI).
During this engaging webinar, Erin Power dives into the essential elements of successful health coaching and how to cultivate a positive impact on your clients' lives. She will provide information on what you can expect throughout the 12-week live experiential course and what you will come away with.
Why Become a Master Primal Health Coach
with Erin Power
In this video, we explore the benefits of becoming a Master Primal Health Coach. Our Coaching & Curriculum Director, Erin Power, will guide you through the fundamentals of the positive coaching client relationship, and provide an in-depth outline of what you can expect in our Advanced Coaching Expert Certification course.
Master Coach Testimonials: What the Course Taught Us
with Erin Power
In this video, we hear from a group of Master Primal Health Coaches about what they learned from the course and how it has impacted their coaching practices. Our coaches share their personal experiences and insights, providing valuable feedback for anyone considering becoming a Master Primal Health Coach.
Through their personal stories and experiences, our coaches demonstrate the importance of becoming a Master Primal Health Coach. They share how this program can help you take your coaching skills to the next level, and provide you with the tools and knowledge you need to make a real difference in people's lives.
Mastering Gut Health for Health Coaches
with Jennifer Baynes
In this exciting and informative webinar on Gut Health Coaching, featuring the renowned nutrition expert, gut health specialist, and Infinite Health Coach with Dr. William Davis, Jennifer Baynes, we delve into the essential aspects of Gut Health Coaching and explore how to apply the knowledge gained in our popular Human Intestinal Microbiome course.
Under the guidance of Jennifer Baynes, you'll uncover strategies to optimize gut health and implement these insights to create effective and personalized coaching plans for your clients.
How to Become a Gut Health Expert
with Dr. William Davis
In this video, we sit down with Dr. William Davis, a leading expert on gut health, to discuss the new Gut Health Course. Dr. Davis shares his insights and expertise on gut health and explains how this course can help anyone improve their gut health and overall well-being.
Becoming a Functional Therapeutic Diets Expert
with Martha Tettenborn
In this webinar, we’re thrilled to have registered dietitian and certified health coach Martha Tettenborn. We explore how the Functional Therapeutic Diets course is designed to teach coaches how to conduct nutritional assessments, use the healing power of food for health and vitality, and provide ongoing support and guidance to their clients.
Defining Success: Empowering Women Through Strength Training Coaching
with Ashleigh VanHouten
If you've ever wondered how strength training can go way beyond just the physical gains and transform lives in ways you never imagined, Ashleigh's got the answers!
As the course developer and an expert in empowering women through strength training coaching, Ashleigh's insights are pure gold. She'll share her journey, her triumphs, her struggles, and the invaluable lessons she's learned along the way and how you can effectively coach your clients to do the same! You'll come away feeling inspired, empowered, and ready to take on the world!
Why Become a Primal Fitness Coach
with Brad Kearns
In this webinar, we explore the benefits of primal movements and functional fitness for long-term health with NY Times bestselling author and professional athlete, Brad Kearns. You'll learn more about why we developed the Primal Fitness Coach Certification program and have a peek inside the curriculum.
How to Become an Effective Women's Strength Training Expert
with Ashleigh VanHouten
In this webinar, you'll learn how important it is for coaches (men and women) to know more about women's physiology, psychology, and fitness culture in order to better understand their challenges, goals, and backgrounds, the 3 key concepts to women's strength training and what you’ll gain from the Strength Training for Woman Specialist Certification to transform your client’s lives.
Social Media Guide to Building Trust and Attracting Clients
with Kim Danger
Whether you were just getting started or looking to clean up your feed, this webinar helped you shift your mindset and your strategy to attract coaching clients through Facebook and Instagram—without spending a dime on ads.
Kim Danger, PHCI’s Social Media Manager, broke down the fundamentals of creating authentic, trust-building content that sparked conversations and brought your coaching business to life online.
What attendees learned:
✔️ How to build a profile that attracts the right audience
✔️ How to set up your profile to reflect both you and your coaching business
✔️ The 5 content goals every post should aim to achieve
✔️ How to reframe your approach: think conversations, not commercials
✔️ The biggest mistakes coaches make—and how to fix them
No matter their experience level, attendees walked away with fresh ideas, a clearer strategy, and a more human approach to social media.
How to Use PrimalSites™ and AI to Build a Stronger Online Presence
with Pamela Carpenter
Your website should work for you—not leave you stuck in tech overwhelm.
Pam Carpenter, web development expert and founder of Website Rescue, led a value-packed session designed specifically for health coaches who wanted to grow their businesses without getting lost in the digital weeds. With over 14 years of experience helping entrepreneurs build sustainable, scalable websites and online systems, Pam also led the development behind PrimalSites™—a done-for-you website platform built exclusively for Primal Health Coaches.
In this webinar, attendees discovered:
Whether they were just launching their business or ready to scale, this session showed health coaches how to confidently manage their online presence—and save time while doing it.
Coaching with Confidence & Credibility
with Chloe Maleski
Did you ever feel like you weren’t "qualified enough" to coach others? You weren’t alone. Imposter syndrome was a common challenge for both new and experienced health coaches.
Chloe Maleski, PHCI's Director of Coaching Development and Success, led an insightful discussion on how to overcome self-doubt and step into your role as a confident, impactful coach. Drawing from her experience as a mental performance coach and former Division I athlete, Chloe shared practical strategies to:
✅ Reframe self-doubt and build unshakable confidence
✅ Develop a resilient mindset for long-term coaching success
✅ Cultivate presence, mindfulness, and trust in your expertise
✅ Navigate challenges and setbacks with a growth-oriented approach
Participants walked away with tools to silence their inner critic and embrace their role as transformative health coaches.
Crafting Your Story
with Savannah Lani
Join Savannah, a seasoned brand and personal story coach, for an inspiring and practical webinar that will transform how you approach storytelling in your business. Learn how to create powerful purpose, vision, and mission statements that not only reflect your authentic self but also serve as the foundation for dynamic, client-attracting narratives.
In this webinar, Savannah will guide you through:
- Clarifying Your Core Story: Discover a proven method to craft your purpose, vision, and mission statements in just minutes, giving you a clear and compelling foundation for your personal and professional story.
- Writing Engaging Client Testimonials: Learn to leverage your guiding statements to create impactful client stories that resonate with your audience and build trust.
This session is perfect for health coaches, entrepreneurs, and professionals who want to lead with authenticity, inspire their audience, and attract their ideal clients through the power of story. Don't miss this opportunity to uncover your next chapter!
PrimalPro™ Updates: New Tools to Elevate Your Coaching
with Erin Power
PHCI’s Coaching & Curriculum Director, Erin Power, hosted an exclusive session exploring the latest PrimalPro™ updates designed to help coaches work with confidence and impact.
Erin shared PrimalPro™'s powerful new tools, including:
Erin walked through these resources, demonstrating how they can elevate coaching practices and support lasting client transformations. If you have questions or are interested in enrolling, book a call with our Admissions team today.
Exploring the Latest Coach Catalyst
Enhancements for PrimalPro™
with Trevor Wittwer
In this webinar, we chat with the Co-founder and CEO of Coach Catalyst, Trevor Wittwer to do a deep dive into the latest developments on PrimalPro™ for Coach Catalyst.
This webinar promises not only insights into powerful coaching methodologies but also a glimpse into the future of coaching technology. Here are some key takeaways:
- Mastering PrimalPro™ Integration
- Unveiling New Updates
- New Pricing Plans
How to Use PrimalPro™ on Practice Better
with Brittany Andrejcin
We are thrilled to announce that PrimalPro™ is now on Practice Better, taking your coaching experience to the next level!
During this webinar, we will walk you through all the amazing features that Practice Better has to offer and how you can elevate your coaching client relationship through the interactive features.
Learn how PrimalPro™ on Practice Better can simplify your coaching workflow, streamline client management, and enhance the overall client experience.
How to Use PrimalPro™
with Trevor Wittwer
This webinar features a full tutorial on how to use PrimalPro™ for your coaching practice with the co-founder of Coach Catalyst, Trevor Wittwer.
We partnered with Coach Catalyst, the top communication software for coaches, to bring your PrimalPro™. A coaching app designed to ensure our graduates have the best technology supporting their business.
Stay on-brand and in sync with clients at every moment of the coaching relationship.