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Masterclass Denver
A live Coaching & business intensive
Location: Denver, CO
Dates: May 29-31, 2026
Learn how to coach clients powerfully—and turn those results into a thriving coaching business.
In three days, you’ll develop the two capabilities every successful health coach needs:
- The ability to guide clients toward real, measurable change
- The ability to attract, enroll, and retain clients consistently
Together, these are what allow health coaches to grow toward $5K–$15K months and beyond.
This is not another theory-heavy training.
It’s a small-group, hands-on intensive designed to help you strengthen your coaching skill and build the business systems that turn great coaching into sustainable income.
By the end of the weekend, you’ll understand:
- How powerful coaching leads to stronger client outcomes and referrals
- How to structure an offer people are excited to pay for
- How clients actually find and choose health coaches today
- How to run natural, confident enrollment conversations
- How to build a coaching business that grows through results, trust, and reputation
No fluff. No hype. No complicated funnels.
Just a clear system for coaching effectively, getting clients, and building a business you can rely on.Back by Demand
This is the first Primal Health Coach Masterclass event since 2019.
We’re bringing together a small group of dedicated coaches for three days of focused learning, honest conversation, and real business work.
With only 30–40 attendees, you’ll have the rare opportunity to:
- Learn directly from experienced mentors
- Ask real questions about your coaching and your business
- Get feedback on your offers and ideas
- Build meaningful relationships with other serious coaches
This is not a conference.
It’s a working intensive designed to help you move from certified coach → successful coaching business.
Meet Your Hosts
Erin Power
Master Health Coach, NBHWC
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's head instructor of Primal Health Coach Institute's Master Coach Certification program and supporting the coaching development efforts of our graduates. She's also the co-host of Health Coach Radio—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
Amber Shaw
Health Coach & Client Generation Expert
Amber Shaw is a dynamic health coach and business mentor with a passion for helping coaches grow their client base and build profitable, sustainable businesses. With years of experience in client acquisition and coaching, Amber has worked with thousands of individuals and helped them create successful, impactful careers. She’s dedicated to teaching coaches how to confidently attract, sign, and retain clients while building the business of their dreams. Amber’s proven strategies have empowered health coaches to not only expand their practices but also transform their mindset and approach to sales. As a certified health and wellness coach (NBC-HWC) and fitness professional (ISSA), Amber’s expertise is invaluable for those looking to grow both personally and professionally.
What You Will Walk Away With
This isn’t motivation. It’s a system.
By the end of the weekend, you’ll leave Denver with the practical pieces most health coaches are missing:
Many health coaches are passionate about helping people—but struggle to turn that passion into a sustainable business.
This Masterclass is designed to close that gap.
Business: Income & Impact
Leave Denver with a simple coaching business model designed to generate consistent revenue—without adding complexity or working longer hours.
You’ll walk away with:
- A business structure capable of producing $5K–$15K months
- One signature coaching offer you can confidently sell for $2,000–$6,000+
- Clear language for enrollment conversations so you know exactly what to say and how to close with confidence
Marketing: Messaging & Conversion
No more posting into the void.
You’ll learn how to communicate your value in a way that attracts the right clients—and moves them toward working with you.
You’ll gain:
- A clear explanation of who you help and how
- A simple strategy for creating content that leads to real inquiries
- A structured enrollment conversation that feels natural and effective
- Messaging that builds trust before the sales call ever happens
Programming: Client Results & Retention
Great coaching leads to great businesses.
In this section, you’ll learn a coaching framework that helps clients create visible progress quickly—so they stay longer, refer others, and become powerful testimonials for your work.
You’ll learn how to:
- Create measurable client progress within the first 1–2 sessions
- Increase retention so clients stay 2–3× longer
- Generate referrals and word-of-mouth growth
- Reduce refunds, ghosting, and “I’ll think about it” outcomes
Coaching: Skill & Mastery
Upgrade your coaching skills—not just your confidence.
You’ll learn three core coaching moves that help you navigate resistance, indecision, and emotional overwhelm in real time.
You’ll leave with the ability to:
- Move a client from stuck → action in a single session
- Navigate difficult conversations with confidence
- Use clear frameworks instead of relying on intuition alone
For health coaches who want clarity, confidence, and a repeatable way to coach and get clients—not more theory.
Who It's For
This event is ideal for:
"The Masterclass event is more than just a training weekend—it's a game-changer. We bring together a passionate group of individuals who are deeply committed to becoming not just better coaches, but truly successful entrepreneurs. Having spent over 40 years in health and wellness, I can confidently say that this event will provide you with tools, strategies, and insights that will completely transform the way you coach and run your business."
Mark Sisson
Founder of Primal Health Coach Institute™
The Power of Community & Learning In-Person
One of the greatest benefits of attending Masterclass is the opportunity to connect with like-minded individuals who are just as passionate about health coaching as you are. The power of in-person learning, networking, and building relationships can’t be overstated.
Whether you're looking for guidance from industry experts, opportunities to collaborate with fellow coaches, or just a space to recharge your enthusiasm for the work you do, Masterclass provides the perfect environment for all of this and more.
Our intimate setting allows for personal attention and deep connections. With a small group of no more than 50 attendees, you’ll have the chance to network, engage in meaningful conversations, and form relationships that could last a lifetime. You never know what collaborations or partnerships could come from the connections you make here!
"There’s something truly powerful about gathering in person—about the energy of the group, the depth of connection, and the collective growth. Masterclass is where you’ll experience that magic firsthand. It’s a space where breakthroughs happen, and you’ll leave ready to elevate your coaching business and your life."
Erin Power
Master Health Coach, NBHWC
"I’ve seen firsthand how game-changing live intensives are for coaches. The transformation is real—from confidence shifts to major business breakthroughs. Masterclasses provide you with not only the tools but also the mindset to step into your full potential as a coach and a business owner."
Amber Shaw
Health Coach & Client Generation Expert
The Venue
Hosted at Club 9 at Theo (985 Albion Street, Denver, CO 80220), our space is open, bright, and designed for thinking, moving, and breathing. You’ll be free to sit, stand, stretch, or step outside; take sunlight and movement breaks as needed; stay engaged without feeling trapped in a chair.
Discover Masterclass with Erin and Amber (Webinar Replay)
Tiered Ticket Pricing (Limited Seating)
This is a small-group, in-person event limited to 40–50 coaches. Ticket prices increase at scheduled dates as the event approaches. Register early to secure the best rate.
Spots are limited, so don’t wait—secure your ticket today and take the next step toward transforming your health coaching career!
(Payment plans available.)
Masterclass Testimonials
I couldn't have asked for a better experience and although nothing is perfect, this was pretty damn close! Christine and Mark both spoke from the heart and from their incredible experiences...all the staff was fabulous and conveyed the message(s) to us beautifully.
Alice Palombo
PHCI Certified Health Coach
This was a stretch for me financially to attend, but it was worth it x100! I'm probably the biggest PHCI Masterclass fan out there and I'm going to promote the crap out of the next one. EVERY STUDENT AND GRADUATE NEEDS THIS!!!
Chris Prior
PHCI Certified Health Coach
I thought the weekend was well organized, the content was spot on, and the staff was amazing, compassionate and supportive. Spending downtime and connecting with Mark, Christine, Erin, Laura, Chloe and fellow tribe members was inspiring!
Kitty Scarbrough
PHCI Certified Health Coach
Frequently Asked Questions
You can register by clicking the "Secure Ticket" buttons on this page and completing your payment through our secure checkout system.
Consider finding a hotel near the event venue. The event venue address is:
Club 9 at Theo
985 Albion Street
Denver, CO 80220
(Google Map)
Or, AirBNB is always a great option.
You can also share accommodations with fellow attendees. You will be added to a WhatsApp group where you have the option to connect with your peers to make arrangements.
The event will be held at Club 9 at Theo, located at 985 Albion Street, Denver, CO 80220.
If you’re flying in, the nearest major airport is Denver International Airport (DEN), which is approximately 20–25 minutes from the venue, depending on traffic.
Getting from the airport to the venue:
Rideshare (Uber/Lyft): The easiest and most convenient option.
Taxi: Readily available at DEN.
Rental car: Available at the airport if you plan to explore Denver during your stay.
If you’re staying nearby, the venue is also easily accessible by car, and rideshare services are widely available throughout Denver.
You will be added to a WhatsApp group where you have the option to connect with your peers to set up ride shares.
Yes. We’ll be providing catered, primal-friendly lunches on all three days, as well as a catered dinner on Saturday night, all included with your ticket.
Breakfasts on all days and dinners on Friday and Sunday will be on your own, giving you flexibility to explore the area or connect with fellow attendees.
Yes! You’re welcome to bring a guest. While we don’t offer discounts for additional attendees, the more the merrier. Anyone interested in becoming a better, more effective health coach is welcome to attend.
We currently don’t offer group discounts, but we encourage you to connect with fellow coaches in the WhatsApp group you will be invited to to share accommodations and transportation costs.
We recommend bringing a notebook, comfortable clothing, and a positive mindset. Don’t forget to bring business cards if you’d like to network!
Because this is a small, in-person event with limited seating, we ask that you only register if you’re confident you can attend.
- Cancellations made more than 30 days prior to the event start date will receive a full refund, minus a $300 deposit.
- Cancellations made within 30 days of the event will forfeit 50% of the ticket price.
These policies help us responsibly plan for venue, catering, and event logistics while keeping the experience high-quality for all attendees.
Yes. Because this is a small, in-person event, we do require a minimum number of participants in order to run the weekend as planned.
If we do not reach the minimum group size, the event may be canceled up to 30 days prior to the event start date. In that case, all registration fees will be fully refunded.
While this has not been a common occurrence, we want to be transparent so you can plan accordingly. For that reason, we recommend booking refundable travel and accommodations, or waiting until closer to the event (May) to finalize non-refundable arrangements.
Our goal is always to deliver a high-quality, well-supported experience for everyone in the room, and this policy allows us to do that responsibly.
Yes! This event will be filmed and photographed. At least some of the footage and photos will be used in the Primal Health Coach coursework, the Career Resource Center, and in marketing materials. You’ll be asked to sign a release waiver prior to the event date.
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