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The Proven System for Consistently Attracting and Converting Paying Clients

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A 6-month virtual mentorship journey for health coaches who want to turn their ideas into a clear, compelling offer - and their passion into a business built to last.

Real support to build your confidence

Get weekly live coaching, personalized feedback, and a step-by-step plan — so you never have to figure it out alone.

Real relationships rooted in authentic connection

Everything in this program is geared to how coaches connect, build trust, and cultivate lasting relationships.

Real strategies that get results 

Learn proven approaches for creating offers, enrolling clients, and running sessions — no gimmicks or marketing hype included.

What You'll Receive

Everything inside The Health Coach Client Blueprint™ is designed to get you results. This simple, structured system gives you the tools and confidence to connect with the right people, have more meaningful coaching conversations, and build a steady roster of clients you’re proud to serve.
  • 6-month roadmap 
  • Nine action-packed modules walk you through every step of attracting and enrolling clients. Video lessons, downloadable worksheets, and simple exercises help you apply what you learn right away. 
  • Weekly live coaching with Amber Shaw
  • Join your course instructor for real-time support, laser coaching, and accountability. These interactive sessions expand on course topics and keep you moving toward a thriving client-focused business. Can’t make it live? Replays are always available.
  • Personalized feedback
  • You’ll get direct guidance on your niche, offer, content, and messaging, helping your business (and you) stand out and shine with confidence.
  • 24/7 peer community
  • A supportive private group where you can ask questions, celebrate wins, and connect with fellow coaches on the same journey.
  • Plug-and-play bonuses ($600 value)
  • From Instagram templates to discovery call scripts, and even tried and tested ChatGPT prompts to help you land clients faster, these done-for-you resources take the stress out of starting.
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  • EDUCATION

  • INSTRUCTORS

  • PRICING

  • WHO IT'S FOR

  • DETAILS

What You'll Learn

You became a health coach to help people. But even with the best training and intentions, it’s easy to feel stuck when it comes to building real relationships and turning prospects into paying clients. By the end of the program, you’ll have a complete client-enrollment system, a polished coaching offer, and the confidence to keep scaling.
  • A clear understanding of your niche and how to speak directly to your ideal client
  • Tools for authentic discovery calls that don’t feel awkward or salesy
  • A repeatable structure for what happens after someone says “yes”
  • The ability to outline and communicate your coaching method with clarity
  • Strategies for building trust and keeping clients engaged
  • Systems that support you behind the scenes - without overwhelming you
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Course Outline

Welcome!

Start Here – What to Expect + How to Win

How to Get the Most Out of This Program

Meet Your Instructor

Your Six-Month Business Launch Timeline

Support & Success Tools

Weekly Coaching Calls – Your Shortcut to Progress

Navigating the Call Calendar

Navigating the Call Calendar

Module 1: Claim Your Expert Identity

Clients Don’t Hire Generalists

Your Story is Your Credibility

Define the Problem You Solve

Stake Your Claim

Module 2: Niche Alignment Map

Your Niche = Your Direction, Not Your Destiny

The Aligned Niche Framework

Define Your Ideal Client

Validate Your Niche

Write Your “I Help” Statement

Share, Get Support + Start Your First Challenge

Module 3: Core Offer Framework

Lesson 3.1A: Your Offer = Your Solution

Lesson 3.1B: Why Start with 1:1

Signature Method Builder

Map the Client Journey

Craft a First-Step Win

Set Up Your Delivery System

Your Offer in Action

Price and Package Your Offer

Wrap Up - Theory vs. Practice

Module 4: Lead-to-Client Blueprint

You Don’t Need an Audience

The Client Magnet Map

Direct Outreach Playbook

Be Seen Where You Are

Make the Ask

Discovery Call Basics

Show Up Like a Pro (Even If You’re New)

Module 5: Client Visibility System

The Visibility Shift

The First Glance Framework

The Visibility Content Map

Content That Gets Seen

The SPARK Method – Tell Stories That Convert

The Visibility Rhythm Planner

Module 6: Aligned Sales System

The Truth About Sales

The Client Readiness Roadmap

The Client Fit Filter

The Explore → Align → Invite Framework

Objections Are Opportunities

Follow-Up with Integrity

Bonus: Turning DMs into Sales Calls (Without Feeling Weird)

Bonus: Simple IG Story Prompts to Spark Conversations

Module 7: Streamlined Coaching Toolkit

The Tech You Actually Need

Delivering Your Coaching Curriculum

Your Operational Checklist

Client Communication Boundaries

Community as an Option

Primal Sites™ – Done-for-You Website Option

Keep It Simple – Done Is Better Than Perfect

Module 8: Simplified Launch Path

Choose Your Launch Style

The Simple Launch Cycle

Phase 1 – Pre-Launch Warm-Up

Phase 2 – Launch Week Execution

Phase 3 – Reflect and Repeat

Evergreen Selling Essentials

Traditional 10-Day Launch (Advanced Strategy)

Wrap-Up: Simplified Launch Path

Module 9: Client Delivery & Retention

Build a Program That Gets Results

Five Ways to Help Clients Stay on Track

Ruthless Iteration = Long-Term Confidence

Upgrade Your Offer and Keep Clients Coming Back

Your Path to Sustainable Growth

What Happens Now—Your Next Chapter

Frequently Asked Questions

Do I need a big audience or website?

Not at all. This course is designed to help you attract and convert clients without needing a website or marketing funnels.

What if I’m not great at sales?

You don’t have to be! We’ve included a Confident Sales Method to show you how to sell through conversation, not pressure.

How long do I have access to the course?

You’ll have full access to all course materials, live workshops, mentorship, and the private community for the full 6 months of the program. This structure is designed to keep you focused and supported as you take action and implement. Replays of all live calls will be available during your enrollment period so you can revisit and review as needed.

How often is this course offered?

You can enroll at any time and get the support you need immediately.

How much time should I designate a week to this course?

Expect to spend 4–6 hours a week during the curriculum phase and similar during the implementation phase of the program.

What Our Grads Have to Say

The writing exercises and webinar discussions helped me define the nature of my product. Without the course, I don't know how I would have learned the "nuts and bolts" of an online health coach's operating infrastructure.

Andrew Rubie

The course really helped me develop focus but more important than that it helped me with my mindset. My favorite part is developing my avatar client and figuring out what the specific problem I can solve is. That was so enlightening! From there I was able to adjust my mindset and when I started getting lost in the weeds of all the details I was able to pull my self back out by refocusing on my client and the problem I solve. I find it so helpful to be able to double check that I am speaking to that client. It's been such a helpful framework especially as I enter into social media where everyone is out there talking about everything!

Jessica Lindeman

The tactical/practical steps we went through were incredibly helpful. I especially found Erin's "don't put the cart before the horse" approach very useful for staying focused. And the program helped me to hone in on my specialty and the problem I want to help people solve.

Nancy Szczepanski

Build a Coaching Business That Grows with You

This guided program gives you the structure, support, and strategy to attract, convert, and retain the clients you were meant to help. With expert mentorship and real-time feedback, you’ll gain the clarity and confidence to enroll clients and grow with purpose.
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