Achieve your dream of becoming a
health or fitness professional.
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12 weeks worth of live workshops with Primal Health Coach Institute® Coaching and Curriculum Director Erin Power.
We keep the group small so you get the high-touch support and guidance you need to get your coaching business off the ground with in-demand product offerings.
Each week builds upon the last to the culmination of a custom program that caters to the needs of your particular niche and avatar clients.
Coaching and Course Director
For 25 years, Erin Power balanced her full-time marketing and advertising career with a part-time career in the fitness industry as a trainer and fitness instructor. She made the leap to full-time health coaching in 2004, and in that time has helped over 500 individual clients find freedom from food fixation and achieve an effortless relationship with food. These days she's one of the leaders at the helm of developing curriculum for Primal Health Coach Institute® and supporting the business development efforts of our graduates. She's also the co-host of "Health Coach Radio"—the podcast by health coaches, for health coaches. Erin lives outside Calgary, Alberta, Canada, on a hobby farm in the foothills of the Rocky Mountains.
3 Payments of
You're an aspiring coach enrolled in a certification program with Primal Health Coach Institute or another certifying body and want to hit the ground running with a signature program custom-built for your coaching niche.
You're a graduate of Primal Health Coach Institute or another certification school and have been having some difficulty attracting clients and building your business. We’ll help you get clear on who your clients should be and work with you to develop programming that appeals to them so you can start making money ASAP.
About This Course
Meet Your Instructors
Product = Program = Solution
Your Business Mindset
Live Mastermind Workshop Schedule
Archived Mastermind Workshops
Clients Are Seeking a Specialty Service
Stake Your Claim
Mastermind: Declare (and Share) Your Specialty
What Is a Niche, Anyway?
Declare Your Person (and stick with them for 6 months!)
Mastermind: Begin to Know Your Ideal Client
Know Your Business
Take an Educated (and Intentional) Guess
Frustrations and Wants; Fears and Dreams
How Does the Problem Show Up in the Client's Life?
Ask Your Client
Write Your Client's Health Struggle Biography
Mastermind: The Needed Solution Begins to Emerge...
Your Clients Are Waiting for your Solution
Your Unique Solution: Big-Picture Thinking
The First Thing(s)
//LOOKING AHEAD// Sketch Out Your Entire Solution (no big deal!)
Mastermind: The Big-Picture Pillars of Your Unique Solution
Someone Signs Up TODAY. What Do You Do?
Logistical Elements + The Customer Experience
Mastermind: Analyze The Experience
TECH TALK: Begin considering the technology you plan to use
Time to Start Talking About It (Yes, NOW)
"How Do I Find Clients?"
The Three Touches Technique
What Should I Say?
Mastermind: Content round table
The Second Session (and Beyond)
Create the Client Journey
Mastermind: Curriculum Walk-Through (Thinkific + PrimalPro demo)
Pick a Price that Feels "Right"
How Much Money Would You Like to Earn *Right Now?*
Opportunities to Leverage to Other Income Streams
Mastermind: Pricing, Earning, and Money Open Dialog
You Must Create a Curriculum
Choose Your Weapons
Take Imperfect Action
NOW, BUILD THE THING
Mastermind: Product Development Round Table
Additional Open Workshop Calls
Launch Your Signature Offer
10-Day Launch Schedule
You Are Poised for Growth
A Typical Health Coach Product Suite
Leverage Your Product Into OTHER Products
Possible Next Step? Books and Publicity!
You Built It. Now Refine It, and GROW!
Mastermind: How Will You Grow From Here?
Completing the Primal Health Coach Program has proven to be an invaluable asset to my coaching practice. I'm so much more prepared to explain the benefits of a primal lifestyle to my clients and coach them as they take their health, fitness, and performance to a higher level than they ever thought possible.
The Primal Health Coach Program expanded my access to and credibility with people who embrace primal principles but who may not have considered holistic medicine, enhancing my practice and extending my professional reach.
The knowledge I learned from the Primal Health Coach Program allowed me to skillfully integrate for my patients the healing power of Periodontal Laser Therapy with the healing power of primal lifestyle and diet.
This course is designed to help coaches develop niche-based custom products and programs for their avatar clients. In just 12 weeks you will get clear on your speciality and clientele, build a product or program to sell to your dream clients, and get your product to market.
We offer this course twice per year, typically in spring and fall.
The next cohort begins on Feb. 7, 2024 and runs for 12 weeks. The following cohort start date will be announced later next year.
We keep the participant number small so that everyone can get the individualized mentoring they need to move beyond generic offerings and create a truly distinct program that prospective clients won’t be able to resist.
The Primal Health Coach Certification features a business development portion that helps coaches get their health coaching practice off the ground as soon as they graduate. It includes marketing advice and guidance, walks you through how to build a website, and even comes with a 12-week, done-for-you coaching template to use with clients out of the gate.
The Launch Your Coaching Business course does away with the generic and gets to the heart of YOUR coaching business. What makes you stand out and who specifically do you serve, and then helps you develop tailor-made programs that speak to that particular service. Because it includes live workshops, this course guarantees you get the one-on-one attention and guidance you need to build and launch a profitable program by course completion.
No, but if you do the work you will have a signature program that will attract and serve your clients!
Yes. We offer a convenient payment plan of three easy payments. Call us at 844-307-7662 (or 305-394-6960) if you have any questions.
Our refund policy reflects the nature of this course. Because this course has limited capacity, if you claim a spot it means someone else is unable to enroll. And because it is a time-restricted course, we are unable to fill spots once it begins. As such, here are our cancellation and refund policies. First, refunds will not be granted if the order was placed more than 6 months before the refund is requested. If your order was placed within 6 months and you request a refund, the following policies apply:
Tuition fees are non-transferrable, and refunds will not be granted after a course commences.
After you submit the order form to complete your enrollment you will receive an email with next-step instructions. You will then gain access to our online Launch You Coaching Business course two weeks before the course commences. Within that online course you will find instructions on what to do next, including how to join the private Facebook group reserved for students of this cohort. We will also send these instructions via email. We will then be in touch leading up to and on the course start date to kick things off. We will be with you every step of the way.
There are 12 chapters for 12 weeks of course material. Each week of the course has several corresponding lessons and one live workshop. You get access to the course two weeks before the class start date, so you can start on the reading without getting too far ahead. You'll be encouraged to join our live workshop once a week for 12 weeks. These sessions will specifically expand on the corresponding lessons for that week.
The online curriculum in this course is incredibly robust. Combined with the live workshops and the practice coaching sessions you'll need to complete, you're looking at a commitment of anywhere from 8-10 hours per week.
Unlike some of our other courses, this is not a self-paced course. Due to the nature of this course, which includes a live workshop component, you will be expected to keep pace with the rest of the class on a week-to-week basis and encouraged to complete the course and all activities before the class ends one week after the last workshop. However, you do have lifetime access to the course if you fall behind.
No. You have lifetime access to the course.
Once we have a sense of who has enrolled in the course and which time zones are most represented, we will select a time for the weekly workshop that seems convenient for most students. Understanding that no time will be convenient for all, we have processes in place to ensure that those who are unavailable for the scheduled live workshops can attend and complete their sessions. Tentatively, we are aiming for Wednesdays, midday Pacific time, and the sessions will be approximately two hours.
So that you can get the individualized attention needed to create a custom-made, revenue-generating program, the live teaching modules are encouraged, but not mandatory. If you miss a live workshop, you can always watch the recorded replay and work on the weekly tasks on your own time.
As long as you have the time and energy, yes! This course complements other PHCI courses, certifications, and specialty certification programs.
Our refund policy reflects the nature of this course. Because this course has limited capacity, if you claim a spot it means someone else is unable to enroll. And because it is a time-restricted course, we are unable to fill spots once this course begins. As such, here are our cancellation and refund policies:
Tuition fees are non-transferable, and refunds will not be granted after a course commences.
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