What Should a Health Coaching Certification Course Cost?

A health coaching certification course should be a one-stop shop that provides a comprehensive nutrition/health education, complementary coaching training, business building guidance, and a built-in infrastructure for the operation of your practice.

In determining the cost of a health coaching certification course, let’s break each of these components into separate offerings.

#1 Nutrition/Health Education

There are several avenues available for obtaining a nutrition/health education. You may be considering a degree in Nutrition Sciences. According to the U.S. Department of Education’s 2015-2016 IPEDS Survey, the average out-of-state cost for a BS in Nutrition Sciences is $42,078 a year ($168,312 for 4 years). A two-year associate program averages $18,186 each year. Depending on the university, a Masters in Nutrition Science can cost as much as $65,000 a year.

Online programs for nutrition education run cheaper at an average of $5,640 to $13,960, and are probably a better investment for an aspiring health coach.

#2 Coaching Education

A health coach is more than just a library of health and fitness knowledge. A health coach is a guide, a leader, a motivator for change, and as such needs to hone his/her coaching skills, making a coaching education an absolute necessity for successfully maneuvering through the client/coach relationship.

Coaching trainings typically range from $6,000 to $9,000. The Institute for Professional Excellence in Coaching (iPEC) costs $9,895 for the complete program, including instruction, mentor coaching, and materials. Coaches Training Institute (CTI) takes about a year to complete and costs approximately $10,000-12,000. Coach U, another top coaching program, is $6,090 plus the cost of textbooks.

#3 Business Training

There are many different business training courses offered online or through community colleges, but they carry a hefty price tag, especially when taken one course at a time. Stanford’s Center for Professional Development online Building Business Models course, for instance, costs $995. According to a U.S. News report, online university courses cost $300-$400 per credit hour, and several have application fees that cost as much as $50. Tack on online course and technology fees and the cost for textbooks, and you can be spending as much as $1,300 on just one course. At the bare minimum, you’ll need courses geared toward starting a business, marketing a business, and managing a business.

Taking the cheapest option for each of these alternative programs gives us a grand total of $12,630.

Nutrition Education:                         


Coaching Education:


Business Training ($300 x 3):


Total for alternative programs:


This cost doesn’t include material support or tools and resources to get your health coaching business up and running.

The Primal Health Coach program is a fraction of that cost. (See below!)

How Much Is Your Time Worth?

When assessing the cost of a health coaching certification it’s important to take into account not just the amount of money being saved by combining a health education, coaching training, and business building and support into one package, but the amount of time it saves.

Without the ongoing support of a health coaching program, it can take years to scale your business and build the necessary infrastructure to make health coaching your full-time career. It takes time to develop materials and customizable systems to use with clients. A health coaching certification with a built-in practicum frees up your time significantly and lessens the learning curve. With the material support from our Business Resource Center, including done-for-you logos, handouts, forms, and marketing assets, and our ready-made 12-Week Coaching Program to use with clients, you’ll accelerate your health coaching practice so that you’re full-time and flourishing as quickly as possible.

What Does the Primal Health Coach Course Cost Compared to Other Health Coaching Courses?

Most health coaching courses cost $4,000, $5,000, even $6,000(!). That’s 100% to 200% more expensive than the Primal Health Coach course.
Let’s take a look at a side-by-side comparison of the most popular health coaching certification programs.

Certification Program

Advertised Retail Price*

Institute for Integrative Nutrition


Nutritional Therapy Association


Functional Medicine Coaching Academy


Functional Diagnostic Nutrition


Kresser Institute – ADAPT


Primal Health Coach Institute


As you can see, the Primal Health Coach Certification is priced significantly lower than the a la carte price tag of $12,630…and lower than most other health coaching certification programs.

Our main mission is to heal the health of the world, and to do that, we need Primal Health Coaches spreading ancestral health wisdom. With our mission in mind, we aim to make the Primal Health Coach Certification as affordable as possible. We’re providing the best nutrition education available, combined with top-notch coaching training, business resources, including done-for-you materials and a 90-day program, along with ongoing support…and we’re doing it all at a fraction of the cost of many of the other guys.

*The advertised retail prices of the various programs listed above are figures we gathered online on 10/22/20. Contact each individual organization for current figures and/or to verify their accuracy.

The Price vs. The Earning Potential

The Bureau of Labor Statistics reports that careers in the health industry are anticipated to grow 16-17% within the next few years. We have a built in 12-Week Coaching Program that is valued at $750-$900, which means you could pay off your Primal Health Coach education after just THREE CLIENTS. A health coaching certification also affords the possibility of creating passive income streams, such as writing books, developing online programs, creating membership websites or apps, publishing a podcast…the list goes on and on.

Are There Financing or Payment Plans Available?

Yes! We have flexible payment plan options, and are happy to work with anyone who is committed to becoming Primal Health Coach certified and joining our family of health coaches. Just fill out the form below and we’ll call you to discuss options.

Let’s chat! Submit the form below and we’ll give you a ring to answer any questions you have about the price and payment options.

Learning More About Payment Options Is Convenient and Commitment Free

  • Fill out the form.
  • A Primal Health Coach admissions counselor will reach out within two business days to answer any questions you may have about price and payment options, walk you through the particulars of the program, and help determine if Primal Health Coaching is the right investment for you.
  • Get ready to start living primally while coaching others to do the same!