Empower Clients to Become Fitter, Stronger, Healthier

Flexible self-study training for professional accreditation

Become a certified fitness coach. Help people reach their physical potential. Grow a successful coaching business.

Study Online

Learn on your own time from the convenience of your computer, smartphone, or tablet—anytime, anywhere.

Lifetime Access

We're always adding new material to stay up to date with science. You get lifetime access to the program and to our Business Resource Center.

Community Support

Join PHCI faculty and thousands of fellow students and grads on our worldwide mission to change the health of the world one person at a time.

What You'll Receive

The Primal Fitness Coach Certification teaches individuals to become fitness coaches that are proficient at training clients to be fit for life—to avoid injuries, increase mobility, develop lean muscle mass, protect joints, and optimize metabolic health. This well-rounded functional fitness certification covers best practices for daily movement, strength-training and conditioning, HIIT exercises, sprinting, and more.
  • Online course made up of 23 chapters of multimedia educational resources
  • We cater to all different learning styles with videos, audio files, text lessons, and PDF downloads, including webinars and supplemental eBooks.
  • College-level fitness education
  • With an emphasis on sustainability, lifestyle, and longevity, our fitness methodology focuses on helping people move with ease, pain-free.
  • Fitness coaching development
  • We give you the tools to coach clients to success and dedicate a full chapter to the how-tos of conducting functional movement screenings, strength assessments, and cardio testing.
  • Scope of practice guidance
  • We cover liability issues to keep your business secure and show you how to tailor your language and services while remaining within safe legal waters.
  • Access to a private Primal Health Coach Institute Facebook community
  • You’ll have the support of the Primal Fitness Coach team and your peers in our private Facebook community and build a robust network of committed health and fitness pros.






What You'll Learn

Equal parts fitness and coaching, our fitness coach certification prepares you to go beyond reps and empower clients to actively take ownership of their body and movement patterns.
  • Improve mobility with functional movement and flexibility
  • Increase strength, resiliency, and stability
  • Educate on the impact of a sedentary life
  • Maximize fitness with sprinting, strength training, and play
  • Enjoy the brain benefits of a well-tuned physiology
  • Nurture enjoyment of physical activity
  • Maintain functionality and health with age
  • Get even the most sedentary client moving more

Frequently Asked Questions

Why should I earn my fitness coach certification from the Primal Health Coach Institute?

Many fitness training programs certify personal trainers as experts in their specific, branded training modality. We certify fitness coaches and prepare you for a more comprehensive and effective coach-client relationship. The foundational element of the Primal Fitness Coach philosophy is that fitness permeates all aspects of daily life, far beyond what happens when you conduct formal workouts at the gym or on the road.

Fitness coaches most certainly serve as hands-on workout guides and program planners, but they also help build up their clients' physical and mental fortitude by teaching them to work within their limits and expand those limits safely. Fitness coaches inspire comprehensive lifestyle changes, such as dietary transformation, sleep optimization, and increasing all forms of general movement, and exhibit excellent technique for everyday life behaviors such as sitting, standing, and reaching. Fitness coaches empower clients to take the lead with decision-making and goal setting, while gently guiding them to make the choices that serve their long-term interests and promote healthspan.

How long will it take me to complete the course and earn my certification?

Once you start the online education process, course material is released at a rate of one chapter per week. There are 23 chapters, so you could technically get your fitness certification in as little as 23 weeks. However, this is a self-paced program, so you can proceed through the course work at a slower rate any time you'd like. Remember, your enrollment gives you lifetime access to all the course material.

How difficult is the online course and exams, and what if I have trouble passing?

Some estimate that this course material is on a par with an upper-division college course in the health sciences. However, the written material and videos are all presented in an easy-to-understand format, with a minimum of “sciency” terms or overly complex narratives. That said, the coursework is comprehensive and provides a detailed overview of the most respected fitness research, coaching trends, and training philosophies today. While no prerequisites are necessary to enroll, your pace of learning and ease of passing the exams will be accelerated if you have a background in the fitness industry or as an athlete. If you have minimal background experience or knowledge, we will work with you one-on-one to ensure that you absorb the material effectively and pass the course.

The 23 chapter exams are made up of multiple choice and true/false questions that have been carefully scrutinized by an elite team of beta-testers to ensure fairness and relevance to the written and video content course material. A score of 75 percent correct or better represents a passing grade. If you score below 75 percent, you can return to the material for review, and then attempt the exam again and as many times as you need to pass it. If you find yourself getting stuck on a certain chapter or frustrated with the learning experience in any way, don’t stress! We are here to support and eagerly await the opportunity to help. In our years of experience assisting Primal Health Coaches complete the rigorous certification program, we’ve learned that it’s natural to struggle on certain topics or with certain learning modalities and that a little one-on-one support here and there can make all the difference. When in doubt, reach out. We are here to help!

I’ve taken other online courses in the past and they didn’t live up to my expectations. How is this course different?

This course is more comprehensive than any other fitness certification you will find in the world! While a CrossFit certification will go deeper into CrossFit and a USA Triathlon coaching certification will go deeper into triathlon training, your Primal Fitness Coach certification will provide the most comprehensive, high-level experience and go deeper into the practical and philosophical knowledge needed to lead a fitness lifestyle yourself and deliver that programming to your clients.

When you enroll in the certification course you immediately become part of our community, and we’ll do everything in our power to make sure you reach your education and career goals. We’re so confident that the program and our organization will exceed your expectations that we offer a 30-day, no-questions-asked, money-back guarantee. You’ll get a full refund if the course isn’t to your liking or if life circumstances shift your focus and you decide that fitness coaching is no longer your preferred career path.

What public recognition do Certified Primal Fitness Coaches receive?

We publish a Find a Coach Directory at PrimalHealthCoach.com where you can build a profile and attract new clients. If you are not interested in public recognition or wish to reveal less than the template information, you may opt out or limit the information you share. In our years of experience publishing the coach directory, we have received dozens, if not hundreds, of success stories and thank yous from coaches around the world who have attracted clients and even connected with other coaches and professional resources through the directory. We encourage you to take full advantage of this directory and keep your information fresh and updated.

What are the business opportunities available to Primal Fitness Coaches?

When you pass this course, you are granted a license to use the trademarked Primal Fitness Coach logo on your business cards, advertising, social media, and other promotions, such as print flyers for your live events. There’s no limit to the opportunities you can pursue. You can be a virtual fitness coach, run group coaching sessions at a local gym, join a wellness practice as the resident fitness coach, combine fitness with nutrition coaching to broaden your services, become an athletic coach, or specialize in a fitness niche such as corrective exercise or injury prevention.

We also offer continuing education, including live events, online workshops, and advanced courses, to ensure you succeed as a Primal Fitness Coach.

May I view a full outline of the course curricula?

Yes! Visit this page for a complete outline of this course. 

What Our Grads Have to Say

Primal Health Coaching has helped me to present primal nutrition and lifestyle habits to my clientele in a very useable format. After completing the course, you are ready to field questions and have total confidence that you are the foremost authority in primal health, fitness, and lifestyle. I think this one certification is more valuable than any personal trainer or nutrition certification that might be available. 

Jim Beaumont

Certified Primal Health Coach

Primal Health Coaching allows me to not only promote my services as a Certified Strength and Conditioning Specialist, but also as a Primal Health Coach. I can now help my clients avoid metabolic damage, inflammation, and other potential problems. My client base has broadened to include not only competitors and athletes, but those wanting to understand paleo/keto nutrition and the revised paradigm of health and fitness. 

Camille Moran

Certified Primal Health Coach

As a fitness coach, I incorporate the Primal Blueprint Key Concepts to help people express their full genetic potential as athletes, so they can improve every measurable aspect of fitness: to recover, refuel, and train like a beast. 

Donovan James

Certified Primal Health Coach

Make Fitness Your Business

Your clients deserve to move better, feel better, be pain-free, enjoy exercise, and love their bodies. The Primal Fitness Coach Certification teaches you the step-by-step way to make that happen.