“I found the curriculum awesome, and easy to do. I did it while I was working full-time and parenting two kids…”
Do Work That Changes Lives — Including Yours
Become a certified health coach and start working with real clients.
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6000+
graduates
10+ years
training health coaches
85 countries
students worldwide
Trusted by Leading Brands
COMPARE
How PHCI Compares to Other Health Coaching Schools
Not all health coaching
certifications are created equal.
While many programs focus primarily on delivering course content, Primal Health Coach Institute™ is designed to help students develop the skills, knowledge, and infrastructure needed to build real careers in health coaching. Our programs combine rigorous education, practical coaching training, and professional tools that support graduates long after certification.
Practical
Coaching Skills
Practice coaching with real people and real scenarios.
Develop confidence and real-world experience
Business Tools for Health Coaches
Practice coaching with real people and real scenarios.
Develop confidence and real-world experience
Ongoing Education
Opportunities
Access a career resource center job course, and employment accelerator
Continue to deepen your expertise and stay on top of industry trends
Ancestral Health Perspective
Teach health and nutrition through an evolutionary lens
Understand how nutrition, movement, stleep, and stress impact health
Career
Support
Turn your training into meaningful career opportunities
Access a career resource center, job course, and employment accelerator
Depth of
Curriculum
Study health, nutrition, and behavior change in depth
Gain comprehensive knowledge and practical skills to confidently coach.
LEARN
What Is Health Coaching?
Health coaches help people improve their health by guiding them through meaningful lifestyle change.
Rather than diagnosing or treating disease, health coaches work alongside clients to help them build sustainable habits that support long-term well-being.
A health coach may help clients:
- Improve their nutrition
- Develop consistent exercise habits
- Improve sleep and recovery
- Manage stress
- Stay accountable to their health goals
In many ways, health coaches help bridge the gap between knowing what to do and actually doing it.
Health coaches play an increasingly important role in helping people build healthier, more sustainable lifestyles.
OUR FOUNDER
A Founder-Led Health
Coaching School
Primal Health Coach Institute was co-founded by Mark Sisson, best-selling author of The Primal Blueprint, creator of Mark’s Daily Apple, and one of the pioneers of the ancestral health movement. For more than two decades, Mark has helped shape the modern conversation around nutrition, lifestyle medicine, and human health, influencing millions of people around the world to rethink how they approach diet, movement, and well-being.
Today, many health coaching schools are owned by large corporations or investment firms whose priorities often revolve around enrollment growth and revenue targets. Primal Health Coach Institute remains independently owned and founder-led, guided by the same mission that inspired its creation: to train thoughtful, capable health coaches who can genuinely help people improve their lives.
We don’t measure success by the number of certificates issued. We measure it by the success of our graduates and the impact they have on the lives of the people they coach.
Why Health Coaching Matters More Than Ever
As awareness of lifestyle-based health continues to grow, so does the need for professionals who can help people implement lasting change.
Modern healthcare often focuses on treating disease, while many conditions are driven by lifestyle. Health coaches bridge the gap, helping clients build sustainable habits around nutrition, movement, sleep, and stress.
80%
of chronic diseases can be prevented or improved through lifestyle changes.
Source: American College of Lifestyle Medicine (ACLM)
#1
North America ranks first in healthcare spending globally, yet continues to struggle with lifestyle-driven chronic disease.
Source: Global Wellness Institute
6 in 10
adults in the United States live with at least one chronic disease.
Source: U.S. Centers for Disease Control and Prevention (CDC)
The Health Coaching
Opportunity
Health coaches play an important role in helping people translate health knowledge into lasting habits.
Health coaching offers the opportunity to turn your
passion for health and wellness into meaningful work.
As more individuals seek support in improving their
nutrition, lifestyle habits, and overall well-being, the
demand for professionals who can guide sustainable
behavior change continues to grow.
$28.36B
Projected value of the global health coaching market by 2028.
Source: Research and Markets
36% of individuals
actively seek or have already engaged with health and wellness coaches to improve their well-being.
Source: Research and Markets
Our Commitment to Your Success
We believe in your potential and stand behind the quality of our training.
That’s why we offer both a Paying Client Guarantee and a Job Guarantee.
Complete the program, meet the requirements, and if you are unable to secure a paying client or health coaching job, we will refund your tuition.
Choose the Path That Fits Your Goals
Launch Your Coaching Practice
Develop the skills, tools, and confidence
to start working with clients and build
your own coaching business.
Get Hired as a Health Coach
Prepare for professional opportunities in
wellness companies, medical practices,
and coaching organizations.
CERTIFICATIONS
Our Core Certification Programs
Explore our flagship health coaching certifications
designed to prepare you for real-world coaching careers.
Online, self-paced
Build a strong foundation in health coaching, lifestyle medicine, and behavior change.
4 months | 4-6 hours/week
Online + live coaching
Advanced training for aspiring professional health coaches seeking deeper expertise and career opportunities.
6 months | 7-9 hours/week
Advanced Specialist Certifications
Deepen your expertise and expand the ways you support clients.
Health coaching is a field that rewards continual learning.
In addition to our core certification programs, Primal Health Coach Institute offers a range of specialist certifications that allow coaches to deepen their expertise in specific areas of health, nutrition, and clinical application.
These programs help coaches build advanced knowledge and develop specialized skills that can enhance their work with clients.
Human Intestinal Microbiome in Health and Disease
Explore the science of the gut microbiome and its role in human health.
Functional Therapeutic Diets
Learn how therapeutic dietary approaches can support health and recovery.
Applied Ketogenic Diet
Develop expertise in ketogenic nutrition and metabolic health.
Symptomatology
Learn to identify patterns in client symptoms and guide meaningful lifestyle change.
Functional Lab Testing
Understand how functional lab markers can inform coaching strategies.
Health Coaching in Medical Practices
Learn how health coaches can work effectively within clinical care environments.
TOOLS
Everything You Need to Build a Health Coaching Practice
Becoming a successful health coach requires more than knowledge. It requires the tools and infrastructure to serve clients effectively.
Primal Health Coach Institute provides a suite of professional tools designed to help graduates move from certification to working with real clients. These resources make it easier to launch a coaching practice and deliver a high-quality coaching experience.
PrimalPro™
The PrimalPro™ done-for-you health coaching programs provide the quickest way for a health coach to start changing lives and earn a living as a coach.
PrimalSites™
Professional websites designed specifically for health coaches. These ready-to-launch websites help graduates establish a credible online presence and begin attracting clients.
SymptoCoach™
A powerful health assessment platform that helps coaches identify patterns in client symptoms and uncover potential lifestyle contributors to health challenges.
PHCI Coach Directory
Graduates can be listed in the PHCI Coach Directory, helping prospective clients discover and connect with certified Primal Health Coaches.
Build a Successful Career in Health Coaching
Becoming a certified health coach is only the beginning.
At PHCI, we provide ongoing education, mentorship, and career resources designed to help graduates turn their training into real opportunities.
Whether your goal is to build your own coaching practice or pursue professional roles in the wellness industry, we offer programs and resources that support your success long after certification.
Health Coach Client Blueprint™
A structured business mentorship program designed to help graduates launch and grow their coaching practices. Through guided curriculum, live workshops, and practical implementation support, students develop a coaching offer, attract clients, and build a sustainable business.
How to Land a Health Coaching Job
For graduates seeking employment opportunities, this foundation course provides a roadmap for navigating the growing health coaching job market. Learn how to identify opportunities, position your skills, and confidently pursue roles within healthcare organizations, wellness companies, and coaching platforms.
PrimalBridge™
Our employment accelerator program connects PHCI graduates with real opportunities in the health and wellness industry. Through partnerships with organizations like Pillar, PrimalBridge helps qualified graduates access internships, coaching roles, and emerging opportunities in lifestyle medicine and wellness.
Meet Our Faculty
Primal Health Coach Institute’s programs are led by experienced health coaches, educators, and practitioners who bring deep expertise in health, nutrition, behavior change, and coaching methodology.
Our faculty is dedicated to helping students develop the knowledge and coaching skills needed to support meaningful lifestyle change.
Mark Sisson
Mark Sisson is a bestselling health and fitness author, often called the “godfather” of paleo/primal. A former elite endurance athlete and coach, he shares his expertise through Mark’s Daily Apple and founded Primal Nutrition and Primal Kitchen.
Erin Power
Erin Power helps lead curriculum development at the Primal Health Coach Institute and supports graduate coaching and business growth. She co-hosts Health Coach Radio and is certified through PHCI, CSNN, CanFitPro, and the NBHWC.
Dr. William Davis
Dr. William Davis is a cardiologist and author of 6 books, including the New York Times bestseller Wheat Belly. He has been featured in major media outlets, including The Dr. Oz Show, Fox TV, the New York Times, the Los Angeles Times, and Huffington Post.
Dr. Judith Boyce
Dr. Judith Boyce, a former physician, now creates health and longevity programs for women 50+. With 40+ years in healthcare, she helps aspiring coaches build careers within medical practices.
Dr. Ken Berry
Dr. Ken Berry is a family physician and bestselling author of Lies My Doctor Told Me. Known for his no-nonsense approach, he shares health insights with millions online and advocates for tackling obesity, type 2 diabetes, and hormone health.
Lindsay Taylor, Ph.D.
Lindsay, a writer for Mark’s Daily Apple and leader of the Keto Reset and Primal Endurance communities, educates on healthy living. With a PhD in psychology, she emphasizes mindset as key to wellness.
Brad Kearns
Brad Kearns is a New York Times bestselling co-author, former pro triathlete, and record-setting athlete. He helped develop key certification programs and hosts the B.rad Podcast, promoting lifelong peak performance.
Amber Shaw
Amber Shaw is a board-certified health coach and business mentor who built two six-figure coaching businesses and a global brand. She hosts a top podcast and is known for her practical, heart-led approach to building freedom-based wellness businesses.
Ashleigh VanHouten
Ashleigh VanHouten is a Primal Health Coach and author specializing in women’s physiology, nutrition, and strength. She creates coaching programs and hosts Muscle Maven Radio, with 1.6M+ downloads.
New Visiting Faculty
Erwan LeCorre
Erwan Le Corre is the founder of MovNat, a globally recognized physical education system based on natural human movement. He has spent decades teaching practical movement skills that improve strength, mobility, and real-world physical capability.
Robb Wolf
Robb Wolf is a former research biochemist and New York Times bestselling author of The Paleo Solution and Wired to Eat. Widely recognized for his work in ancestral health, nutrition, and metabolic resilience, Robb helps coaches and practitioners better understand how diet and lifestyle impact long-term health.
Where PHCI Graduates Work
Health coaches trained at PHCI pursue a wide range of career paths across the health and wellness industry.
Primal Health Coach Institute graduates apply their training in many different ways.
Some launch private coaching practices, while others integrate health coaching into existing careers in fitness, healthcare, and wellness. Many graduates work with clients online, allowing them to build flexible and impactful coaching careers.
Private Coaching Practice
Launch your own health coaching business and work directly with clients seeking guidance in improving their health and lifestyle.
Corporate Wellness Programs
Support employee well-being through workplace wellness initiatives and coaching programs.
Functional Medicine Clinics
Work alongside integrative and functional medicine practitioners to support patients through lifestyle change.
Fitness and Wellness Facilities
Partner with gyms, studios, and wellness centers to help clients improve nutrition, lifestyle habits, and overall health.
Online Coaching
Work with clients remotely through virtual coaching programs and digital health platforms.
Health & Wellness Organizations
Contribute to wellness initiatives, coaching programs, and health education efforts within larger organizations.
REAL STORIES
Graduate
Success Stories
Thousands of students from around the world have completed their training at Primal Health Coach Institute and are now helping others improve their health and well-being.
Hear directly from graduates about their experiences and the impact health coaching has had on their lives and careers.
“The Primal Health Coach Certification really does an incredible job delivering the information…”
Ste Lane
Certified Primal Health Coach
“If it wasn’t for Primal Health Coach Institute and all of the mentors and all of the webinars and the community…”
Marissa Moon
Certified Primal Health Coach
“I took the Health Coach Certification and I definitely deepened my knowledge of nutrition and lifestyle…”
Alex Hurney
Certified Primal Health Coach
“The course wasn’t about just getting an education, but it really was more of an experience…”
Kirsten Gum
Certified Primal Health Coach
“Going into the Primal Health Coach Institute, I was expecting a lot of information on maybe just nutrition, but…”
Rance Edwards
Certified Primal Health Coach
Download the 2026 Course Catalog
Explore the full PHCI curriculum, program structure, and learning experience.
Inside the guide you’ll discover how PHCI prepares students to become effective health coaches through a comprehensive curriculum covering nutrition science, behavior change, coaching methodology, and real-world client work.
You’ll also get a closer look at our certification pathways, faculty, and the tools and support available to graduates.
Start Your Journey Toward Becoming a Certified Health Coach
Our admissions team is here to help.
Discuss your goals, learn more about PHCI’s programs, and explore the different paths available to you as a certified health coach.
There’s no pressure and no obligation — just a chance to get your questions answered and determine whether this path is right for you.
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