Marina Borukhovich is the CEO and Founder of YourCoach.Health, the only operating system for behavior change, powered by health coaches. YourCoach helps cross-industry partners stand up or augment health coaching operations using their proprietary APIs, widgets and the largest tech-augmented army of validated and credentialed health coaches. It is so refreshing to hear from someone who is putting coaches first!
Marina is a serial entrepreneur, proud mom, cancer survivor, passionate health coach and transformative tech CEO who’s made it her mission to kickstart the Health Coaching Revolution. She discovered health coaching and founded YourCoach after her cancer journey, experiencing the power of health coaching firsthand and making it her mission to ensure every person can have access to a health coach.
During the conversation with Marina, Erin and Laura ask her about her cancer treatment, and how the aftercare could have been more targeted for her, specifically. They also dig into how she went about developing the YourCoach platform, why she focussed so much on making it about the coaches, and how they use feedback and incentives from and for their users to ensure it is the most usable platform possible (for the coaches and their clients). They talk about what it means to be the only operating system for behavior change powered by health coaches and new client opportunities that YourCoach provides for validated coaches on the platform!
They also do a deep dive into why learning how to build a program is so important for coaches. The importance of being able to develop your own program, cannot be overstated. The message is – do your own thing, don’t be a cookie cutter.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Connect with Marina at:
Website: yourcoach.health
LinkedIn: linkedin.com/in/marina-borukhovich
Instagram: @fightinginstyle
Instagram: @yourcoachhealth
Twitter: @YourCoachHealth
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