About the Author

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Sarah Appleby

Sarah Appleby has been a blog writer for the Primal Health Coach Institute since November 2016. She is the founder of Nourish & Lift, a specialist health and fitness program designed to empower women of all ages to regain control of their health and their lives. Sarah holds a PhD in cell biology, and worked as a researcher at the University of Cambridge for 4 years before transitioning to a career as a health and fitness coach. In addition to being a certified Primal Health Coach, Sarah has also earned CrossFit Level 1 certification. In her spare time Sarah enjoys lazy days at the beach in Adelaide, Australia, where she lives with her husband, their two kids, and their pet cat Oscar.

Posts by Sarah Appleby:


Inbound marketing is a highly successful marketing strategy that uses content to attract prospective clients. The quality...

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Traffic is crucial to any inbound marketing plan. It’s what brings potential clients to your website,...

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“If you build it, they will come.” Your website is central to your business and your...

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There’s so much more to being a health coach than helping your clients get the results...

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Most aspiring health coaches simply want to coach. Many don’t realize that to become a successful...

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Running your own health coaching business has its perks—from working from home, to deciding your own...

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Keto is a real hot topic at the moment. While most people have heard of ketosis and...

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While blogs and podcasts are a great way to gain information, there’s something satisfying about sitting down with a...

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It’s only natural to feel a little trepidation when you’re on the verge of starting your...

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