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Don’t Niche-Down, Do What You Love With Jordan Syatt #TBT

by: Sarah Appleby
Published: June 26, 2024
Updated: July 2, 2024

Jordan Syatt is a 5x World Record Powerlifter and a Precision Nutrition and Westside Barbell Certified coach. He also has a Bachelor of Science in Health & Behavior Science with a focus in Strength & Conditioning. He holds several powerlifting world records and is a 27th-degree black belt in chugging coffee.

If you know Jordan, you won’t be surprised that this conversation is full of BS-free advice for health, fitness, and nutrition coaches. In true Jordan Syatt fashion, it is also sprinkled with a few extra expletives to keep things exciting. Jordan has built a very successful online fitness business by being real with his audience, doubling down on educating his following, and consistently creating valuable long-form content.

During this conversation, he discusses the three main fitness goals, why Jordan doesn’t believe in niching down, doing what you love, and why long-form content is the key to growing an engaged audience. Simply put, this episode is a blast.

To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.

Jordan Syatt

Episode Overview:

  • 0:00 Introduction to Jordan Syatt
  • 2:21 Discovering a Love for Wrestling
  • 4:33 The Importance of Passion in Coaching
  • 8:09 The Power of Long-Form Content
  • 10:27 Pursuing Your Passion in Business
  • 14:37 Transitioning to Online Coaching
  • 18:09 Reflecting on Early Days of Hard Work
  • 22:58 The Reality of Building a Business
  • 26:09 Evolving Social Media Strategy
  • 29:21 Focusing on Educational Content
  • 31:53 Implementing Immediately Practical Actions
  • 48:38 Transitioning to a Membership Model: The Journey of Scaling
  • 52:25 The Reality of Running a Successful Coaching Business
  • 57:39 Embracing Individual Coaching: Success Without Scaling
  • 1:01:43 The Coaching Industry: Myths, Realities, and Future Trends

Connect with Jordan at:

Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.

Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.

If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

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