In this episode of Health Coach Radio, Erin Power is joined by Lauren, founder of Active Core Consulting, for a candid conversation about money, numbers, and the emotional relationship many founders have with their finances.
Lauren supports boutique fitness, wellness, and recovery studio owners in building profitable, sustainable businesses. Together, Erin and Lauren explore financial shame, money mindset, reading a P&L, and how founders can move from fear and avoidance into clarity, ease, and empowered decision-making.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Lauren Schoenfeld is the founder of Active Core Consulting.
Episode Overview:
- 0:00 Introduction to Lauren and her work
- 3:30 Shame, fear, and avoidance around money
- 7:10 Understanding and simplifying a P&L
- 13:00 Early money stories and mindset
- 20:00 Nervous system regulation and client communication
- 26:40 Scarcity vs abundance in business decisions
- 34:10 The Owner’s Pay Roadmap
- 43:00 Automating finances and building ease
- 50:30 Brick-and-mortar business costs and surprises
- 57:40 Payroll structure and protecting cash
- 1:04:20 Patience, ROI, and long-term thinking
- 1:11:30 How Lauren works with clients
- 1:16:00 Where to find Lauren and closing (episode ends ~71:09)
Key Concepts in This Episode
Financial Shame and Avoidance
Many founders avoid their numbers due to fear, overwhelm, or lack of education. This avoidance often blocks clear decision-making and growth.
Clean P&L as a Roadmap
A simplified profit and loss statement helps founders clearly understand revenue, expenses, payroll, and cash flow.
Money Mindset and Programming
Early experiences with money shape how founders respond to financial stress, client feedback, and income fluctuation.
Regulating the Nervous System
Lauren shares strategies for responding to stressful situations from a regulated state rather than reacting from fear.
Owner’s Pay Roadmap
Separating personal and business finances and creating spending buckets helps reduce overwhelm and increase clarity.
Payroll and Cash Protection
For brick-and-mortar studios, payroll is often the biggest financial risk and must be structured carefully.
Patience and Long-Term ROI
The episode emphasizes patience, trust, and leading indicators when evaluating business investments.
Connect with Lauren at:
- Instagram: @activecoreconsulting
- Finance & Flow Program: activecoreconsulting.com/flow
Connect with Erin
- Submit your questions: podcast@primalhealthcoach.com
- Website: primalhealthcoach.com
- Instagram: @primalhealthcoach
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
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Health Coach Radio brings honest conversations and practical strategies to help health coaches and founders build sustainable, values-aligned businesses.
