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Niche Alert: Helping Truck Drivers Get Healthy | Michael Rutherford

by: Primal Health Coach Institute
Last Updated: June 23, 2022

With Health Coaching, just as with any craft, there’s a certain requirement for trial, error, and practice. That’s a big part of what we talk about with veteran health coach, Michael Rutherford. Michael works alongside his father—also a health coach—to positively impact the long-term health of an unhealthy and underserved corner of the population: truck drivers! Truck drivers’ life spans are statistically 25 years shorter than the population’s average, and the big opportunity that Michael has found in this community is education and support around metabolic health. Did you know: Drivers can have their licenses suspended if their blood pressure or fasting blood glucose are too high? The community, Destination Health, has over 16,000 members on Facebook, and includes group programming, individualized programming, a yearly conference, and even a radio show on Sirius XM.

Connect with Michael Rutherford at:

Instagram
Michael on Facebook
Facebook Group: Destination Health w/ Let’s Truck
Destination Health website

Select links from the episode:

Larry Winget: The Pitbull of Personal Development
Destination Health XM Show

Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.


If you’ve enjoyed this episode, please consider rating and reviewing Health Coach Radio on iTunes.

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