Last Updated: November 02, 2019

Today we interview Aaron Hinde, co-founder of LIFEAID Beverage Company. As an avid CrossFitter, Aaron became convinced that his health conscience peers (and non-peers for that matter) would start to demand alternatives to artificial, high sugar, high caffeine drinks that better aligned with their healthy lifestyles. After months of brainstorming and collaboration, the co-founders went all-in with their life savings to create the well-known brand that we know today, LIFEAID. In today’s episode, we discuss the idea of one degree of change, the power of changing your trajectory over time, pushing the chips all in, being aligned with your purpose, and so much more. Aaron brings lots of energy and passion to this conversation and we know you are going to walk away inspired.

Connect with Aaron at:

Instagram: @fitaid
Instagram: @aaronhinde

Links to sites, books, tools, software, etc. that are mentioned on the show:

Book: Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.

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