Today’s guest on the show is Michelle Knight, a personal branding consultant. Michelle teaches female entrepreneurs who struggle with building a revenue-generating business how to brand themselves and market their mission and message online through the power of story. Marketing is a hot-button issue for coaches and Michelle offers up a suggestion that is so old school that it has become new school again. Want to hear her suggestion? Leverage your website and optimize it for SEO! If you feel like you’re spinning your wheels trying to gain traction on social media, why not take a crack at creating your very own platform on the website that you have already bought and paid for? With some simple tweaks, it can and will be a reliable source of traffic for your business. During this episode, we discuss how to tell your story in a way that connects and provides value for your audience, a good time frame to determine if your marketing is working or not, tools for SEO and keywords, and so much more. If you are a coach who feels lost in the world of social media marketing, this episode is for you! Have a listen and be sure to share this episode with your friends who might enjoy it!
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Sites, books, tools, software, etc. mentioned on the show:
Key Words Everywhere
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