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Healthy Swaps, Grocery Store Content, and Building Trust Online With Hunter Stoler

by: Sarah Appleby
Published: February 22, 2026
Updated: February 22, 2026

In this episode of Health Coach Radio, Erin Power is joined by health coach and content creator Hunter Stoler (Health With Hunter) for a candid conversation about healthy swaps, weight loss, ingredient awareness, and building trust through social media.

Hunter shares how he lost 50 pounds sustainably, built a following of over one million people across platforms, and now helps clients simplify healthy eating without restriction or fear.

To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.

Hunter Stoler discusses healthy swaps, weight loss, ingredient awareness, and building trust through social media.

Hunter Stoler discusses healthy swaps, weight loss, ingredient awareness, and building trust through social media.

Episode Overview:

  • 0:00 Welcome and introduction to Hunter
  • 2:15 Hunter’s health journey and coaching background
  • 5:45 Growing a large social media following
  • 8:10 Grocery store content and healthy swaps 
  • 12:30 Cost, budgeting, and affordability 
  • 16:40 Ingredients, acne, and skin health 
  • 20:30 Online criticism and authenticity 
  • 24:50 Ingredients vs calories 
  • 29:30 How Hunter works with clients 
  • 34:10 Calorie awareness and flexibility 
  • 39:30 Brand partnerships and integrity 
  • 46:00 Content creation and batching 
  • 52:50 Where to find Hunter and closing thoughts (episode ends ~52:53)

Key Concepts in This Episode

Healthy Swaps Over Restriction

Hunter teaches that nearly any food has a healthier alternative, focusing on ingredients, portion awareness, and sustainability.

Balancing Calories and Food Quality

The episode explores why both calorie awareness and ingredient quality matter for sustainable weight loss.

Grocery Store Content as Education

Hunter explains how in-store videos help people learn to read labels and reduce overwhelm around food choices.

Client-Centered Coaching

Rather than rigid meal plans, Hunter works with clients using flexibility, bio-individuality, and realistic strategies.

Authenticity Builds Trust

Hunter shares how consistency and genuine product use help build long-term trust with an audience.

Consistency Beats Virality

For coaches starting out, the focus should be on serving the current audience, posting consistently, and avoiding comparison.

Connect with Hunter at:

Connect with Erin

Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what’s possible for your own health coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.

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