Will Witt is a force to be reckoned with when it comes to freedom food and foundational health. He is a two-time national bestselling author, international speaker, primal health coach, and CEO of Pure Basics Collective, and is here to share his passion for natural health and personal sovereignty.
Known for his viral videos with over a billion views, Will is on a mission to wake people up and help them reclaim their health, autonomy, and connection to real food. He believes that ancestral health should be accessible and unignorable, and his latest book, Do Not Comply, and his online farmer’s market are just two ways he’s achieving this.
Will lives in Florida with his dog, Rocky, and embodies regenerative living in his daily life. In this episode, he’s here to discuss his work and inspire others to make positive changes in their lives.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.

Will Witt's mission is to help people reclaim their health, autonomy, and connection to real food.
Episode Overview:
- 0:00: Introduction to Will Witt
- 1:42: A Gout Diagnosis at 24
- 4:41:What is Pure Basics Collective?
- 6:53: The Mission: Amplifying High-Quality, Truly Natural Foods
- 11:00: Learning by Doing: Working on a Regenerative Raw Dairy Farm
- 13:00: A Sacred Act: The Experience of Slaughtering Chickens
- 16:52: The Driving Force: Why Health is Foundational to Purpose
- 19:28: Why Don't People Make Healthy Changes?
- 21:22: The Premise of "Do Not Comply"
- 25:25: Using a Media Platform for Business and Passion
- 27:07: Marketing Advice: Find Your Niche and Don't Quit
- 35:16: Is the Health Space Saturated?
- 40:25: The Necessity of Social Media & The Power of Email
- 44:45: The One Core Principle of Health to Adopt: Play!
Connect with Will at:
- IG - @thewillwitt
- Website - purebasicscollective.com
- Website - donotcomplyhealth.com
- Book - Do Not Comply
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
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