I was already a Nutritional Therapy Practitioner when I enrolled in the Primal Health Coach Institute program. I already had the holistic health training and science-based education to start working with clients and help them improve their health.
What I didn’t realize at the time was that there were some crucial things I was missing.
If information and knowledge were all you needed to have a successful career in health and wellness, any certification program would do. But as I quickly learned, being a Primal Health Coach gives you a competitive edge in the industry—one that sets you apart from other types of integrative and holistic health coaches out there.
1. You Graduate as a Specialist Versus a Generalist
Rather than opting for a general health coaching certification that briefly touches on dozens of different (and often contradictory) dietary theories, Primal Health Coach Institute comes with a built-in nutrition and lifestyle niche that sets you apart from the masses. Once you graduate, you are a specialized expert in ancestral health. That means you have a deep understanding of ancestral living—based on a time when chronic conditions like obesity, diabetes, and heart disease just didn’t exist. The clients you see might be confused or burnt out by programs, fads, and products that haven’t worked for them, and having a focus on ancestral health is often the answer to the health challenges of modern-day life.
2. Other Programs Leave Out the Most Important Part—Coaching
An education in nutrition and fitness is obviously necessary and valuable. But it’s where most other certification programs stop, even some of the most expensive and popular ones. It’s part of the reason only 10% of coaches are supplying the 90% increase in demand for our services. Health is only one component of health coaching. That’s why Primal Health Coach Institute includes a range of comprehensive coaching chapters throughout the course. You’ll learn everything from different types of coaching theories (and when to use them) to the recently added full 12-week coaching demo, where you’ll observe a real Primal Health Coaching relationship in action from start to finish, including how to handle intake forms, how to answer difficult questions, and more.
3. You Learn How to Own and Operate a Small Business
Another element that other certification programs often leave out is the business-building aspect. Unless your goal is to work for someone else (like at a chiropractic clinic, wellness center, holistic doctor, or gym) knowing how to start and grow a business is crucial. And its where Primal Health Coach Institute excels. From the very first chapter, the course walks you through tasks that help you figure out your niche, your business name, and how to build a website. As you get closer to graduation, you’ll learn vital business development skills, like defining your signature health coaching product, creating a 90-day marketing plan, and how to come up with consistent content that attracts and retains clients.
4. Done-For-You Materials Are Included in the Course
I can’t tell you how much time I spent creating my own materials before I got certified as a Primal Health Coach. PHCI makes it so you can hit the ground running (and start making money) as soon as you graduate. In fact, you’ll find everything you need right in the Business Resource Center, including forms for discovery calls, check-ins, and food journals, plus professionally designed educational handouts like Primal Approved Foods, the Primal Fitness Pyramid, and the Carb Curve. You’ll also have access to all of the fully customizable materials you need to launch and run a successful 12-week coaching program.
5. You Won’t Be Left to Figure It Out for Yourself
What I personally like about the program is that you’re never left to fend for yourself—even after graduating. Where other programs struggle to return emails, PHCI is set up to support you throughout your entire health coaching journey. On a regular basis, veteran Primal Health Coaches, Erin Power and Laura Rupsis, hold live webinars on a range of topics from working with clients to shaping your business, answering your individual questions in real-time. In the private Facebook group, you can interact with master coaches, like Laura and Erin, plus fellow students and thousands of graduates of the program, ready to support you and share their insights and expertise. And you’re always the first to know about live events to continue your ancestral health, coaching, and business-building knowledge, including Paleof(x) and the Health Coach Success Virtual Masterclass.
6. You’re Part of a Recognized, Reputable, and Respected Group of Coaches
The Primal Health Coach Institute aligns with International Consortium for Health and Wellness Coaching (ICHWC) Guidelines, and is accredited by the American Association of Drugless Practitioners (AADP) Certification and Accreditation Board. Not sure what that means? Basically it means that PHCI has an accreditation that’s only given to educational institutions that meet the highest standards in the industry. The proof is in the results: thousands of grads have gone on to enjoy lucrative health coaching careers, developing profitable online workshops, authoring bestselling books and cookbooks, opening restaurants, becoming food photographers, working in corporate wellness, and hosting retreats.
How to Stand Out as a Health Coach
The majority of coaching certifications only focus on nutrition and diet without giving the art of coaching and business development the attention they deserve. That’s where Primal Health Coach Institute stands out. After all, what good is understanding the science of blood sugar dysregulation if you don’t know how to help clients change what or how they eat? And how can you expect to be successful at owning a health coaching business if you aren’t even given the tools and resources to start one?
The PHCI program is right for you if you want to:
- Graduate as an ancestral health specialist versus a generalist
- Take a deep dive into comprehensive coaching skills and techniques
- Learn how to start and grow your own small business
- Take advantage of customizable, done-for-you materials
- Not be left to figure things out for yourself after graduating
- Be part of a recognized, reputable, and respected group of coaches
No other program goes as far to help students and graduates develop their ancestral health education, coaching skills, and business-building efforts as Primal Health Coach Institute. It’s allowed me to go from understanding how to get to the root cause of my clients’ health issues, to knowing the right things to do and say to help them achieve long-term results. Not to mention the fact that learning the ins and outs of building a health coaching business has granted me the opportunity to work for myself in an industry I love.